Go to market Strategy;Brand Identity;Marketing Plan:- Finalization/optimization of products (HW and SW)- Online/offline communication- Presentation to Top Prospects- Preparation for the international industry trade fairTarget Customers: Research centers of pharmaceutical companies and academic research laboratories

Responsible for business development CADDY, GPS electronic collars managed by Smartphone and Smartwatch via app (www.benellicaddy.com).I led the entire project, from the business idea to complete implementation on the Italian market (pilot market) and first explorations on some European markets.Responsibility: - PRODUCT: software development team management (IOS and Android); supplier management for hardware development; definition of qualification and testing procedures; creation and implementation of the service policy; management of technical and legal consultants for product certifications. - MAERKETING: marketing strategy; operational marketing; communication agency management for online/offline activities and social channels; relations with the sector press; management of fairs and events. - SALES: Commercial strategy, management and support of the sales force; implementation of the e-commerce channel; management of technical and legal consultants for commercial contracts.

Development and launch of the first Benelli bolt-action rifle and expansion of the over and under range.

Differentiation Strategy: development and launch of the first Benelli over and under shotgun.

Introduced the new range of dishwashers based on a new industrial product platform.

Activated and coordinated the international sports sponsorships for Indesit brand: ATP Tennis and Volleyball.

Promoted and coordinated co-branding activities with Procter & Gamble and Reckitt Benckiser.

Implemented the Indesit Brand Identity as the appliance brand for a target audience of dynamic, sporty individuals with a youthful spirit, who appreciate functional, smart products with an excellent quality-price ratio.

Positioned Scholtès as a French origin premium brand targeting "Gourmet Hedonists."

Supported the Ariston Brand Manager in the global launch of the new Ariston Brand Identity.

Launched the "World In Office" project for dealers: centralized marketing and communication services and activities in exchange for a commitment to specific shared business objectives.