Senior Editor, Branded Content
CurrentAt BDG, I work with luxury fashion clients from pre- to post-sale to create branded editorial content including on-site articles, emails, social content, white-label assets, and more. My role includes a mix of creative strategy, editing, copywriting, brainstorming, and collaborating with sales, marketing, and creative stakeholders to create robust digital campaigns that resonate with BDG readers and support our clients' goals.In post-sale, I oversee 10+ fashion campaigns simultaneously, manage a team of freelancers, source and conduct interviews with talent, lead creative briefing calls with clients and talent (models, photographers, stylists, etc.), mentor seasonal interns, style photoshoots, and lead affiliate content creation for two major American retailers.