ExponentialX Collective is a group of senior marketing and growth executives and operators dedicated to helping venture-backed companies acquire, retain, and monetize users and customers.

Leader for Paid, Content and Web marketing:👉🏽 Generated more than $875M in marketing-sourced pipeline.👉🏽 Created and owned the GTM strategies and tactics, leading to the most successful campaigns in company history — including a 150% increase in MQLs over a 6-month period. 👉🏽 Owned and optimized a $5M paid media budget, improving demand gen efficiencies 40% in 3 months.👉🏽 Built a successful organic content marketing machine that increased organic traffic 300% in first 6 months and increased qualified leads by 120%.👉🏽 Led the SEO strategy, including using generative AI tools for inbound content — leading to a 76% increase in Page 1 keywords and an overall keyword ranking increase of 51%.👉🏽 Headed the rebrand and retooling of the website, leading to alignment with new branding and increase in SEO.👉🏽 Recruited, hired and managed a team. Developed the KPIs and measurement frameworks for marketing.

- Built a successful organic content marketing machine that increased organic traffic 500% in first 6 months and increased qualified leads by 250%.- Headed the rebrand and retooling of the website, leading to alignment with new branding and increase in SEO.- Recruited, hired and managed a content team. Developed the KPIs and measurement frameworks for marketing.

- Accelerated the Kajabi content marketing efforts by implementing and maintaining an editorial calendar, mapping content to core business priorities and ensuring all content efforts were on time and on budget.- Spearheaded the site’s overall SEO strategy, leading to a 96% increase in Page 1 keywords and an overall keyword ranking increase of 61% over the course of 6 months.- Led the integrated marketing effort to ensure cohesion across campaigns, including across organic social, content, paid campaigns and other touchpoints.- Managed a virtual team of direct reports and agency resources, focusing on career development in a psychologically-safe environment. With vendors, ensured budgets were met.

- Helping SMBs achieve more with Office 365 and Microsoft 365 products. - Launched, manage Business Insights and Ideas, an online hub to help small business owners start, manage and grow their businesses: https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas- Managed the Microsoft 365 blog, Security blog: Driving top-of-the funnel traffic for thought leadership and feature awareness Launched Business Insights and Ideas, an online hub to help you start, manage and grow your business -> https://www.microsoft.com/en-us/microsoft-365/business-insights-ideas

- Doubled the traffic of the MileIQ blog (Microsoft subsidy) through strategic SEO content creation, backlink distribution programs, organic social media strategies - Launched MileIQ for Teams demand gen program, generating thousands of Marketing-qualified leads for a B2B product.

Having a blast helping to build the next great company. Some of my responsibilities include: Content - thought leadershipContent - Demand GenContent - SEO Copywriting - AdsCopywriting - Sales emails Copywriting - emails Social Media Marketing (organic) Social Media marketing (paid)SEM Content Strategy Content Distribution Content Hacking

- Developed content strategy including executing on blogs posts, webinars, white papers, eBooks. - Revamped Bluenose copy on website, e-mails and internal documentation.- Aligned editorial calendar to achieve cross-departmental goals.- Developed and executed social media strategy, both paid and organic.

- Boosted monthly traffic 40 percent through SEO, social media initiatives and community outreach. - Hired and managed a team of five for the editorial staff.- Assigned, edited and created content for multiple platforms. This included text, video and photos. - Crafted scalable content strategies. - Implemented and adjusted social media campaigns.- Acted a brand ambassador at conferences.

Boosted traffic with a strong SEO, social and content strategy. Implemented tools to better manage a remote team of eight. Acted as a brand ambassador at trade shows, events and for media appearances.

Wrote popular, high-traffic articles covering smartphones and mobile industry while facing tight deadlines.Exceeded daily quota of stories by utilizing enhanced time-management skills.Engaged in multimedia production for more compelling content.Implemented new content features which have become publication fixtures.Edited other author's stories, as well as directed the website's editorial flow.Helped foster the growing IntoMobile community

Authored high-traffic articles and blogs covering smartphones and enterprise mobility.Outpaced daily quota of assigned stories with resource planning.Engaged new audiences through social media, pushed the company to utilize these emerging tools.Coordinated the Over The Air blog by managing and working with bloggers on content goals.

Drove traffic and sponsorships with cross-departmental programs and social media initiatives.Maintained website with daily news updates, product guides and more.Built, edited, and sent HTML e-Newsletters three times a week for over 100,000 recipients.Modernized e-Newsletter with redesign, increased click-through rate by 5 percent,

Authored news and commentary articles about technology, cell phones, mobile industry. Started a new Web page with research, content building, and project management. Exceeded daily quota of article publication through refined time-management skills. Heavy Internet usage for research and publication.VOIP NEWS