Rodrigo Marin Email & Phone Number

State Of São Paulo, Brazil

São Paulo, SP, BR

Sao Paulo, SP, BR

Responsável pela estratégia de marketing das verticais financeiras da Porto, Porto Bank e Porto Asset.

São Paulo, SP, BR

• Responsible for BTG Pactual's communication strategy, visual and verbal, positioning and tone of voice, reporting directly to Marketing committee and CEO. Leader of local and international teams, totaling 15 people.
• I created the campaign concept with clients and celebrities, focused on products and awareness. The action brought an increase in the digital account activation rate and more top-of-the-funnel leads.
• Rebranding process, in 2019, and acted in all creation and production of physical and digital material of BTG+, its sub-brands and its products.
• I entered a partnership with the Solis team to create the BTG Arena, a family space dedicated to racket sports.
• Created and coordinated the entire communication strategy for social networks. At the end of 2022, driven by the lives we held during the pandemic, we had a 200% increase in the volume of followers and engagement.
• I sought an exclusive partnership with the artist Eduardo Kobra, to auction one of his works in a live in favor of the asylum for artists.

São Paulo, SP, BR

• Responsible for the entire communication strategy of BTG Pactual in Brazil, on and offline, reporting directly to the CMO. Leader of a team of 4 people.
• Member of crisis committee and participated in the construction of the contingency strategy, with the executive committee, lawyers, advisory and, my manager, the Bank's CMO.
• I prepared the entire action strategy on social networks and issued image reports, with comments and an action plan, for monitoring by the partners.
• Made and redid the entire launch strategy, pre- and post-CEO arrest, for the bank's digital investment platform.
• I felt the need for a brand reputation survey and approved the project with the partners. This material, with more than 100 pages of online surveys, interviews and testimonials from partners and clients, was the basis.
• Together with the Tech & Soul agency, I created the concept “Dê um BTG” and launched the bank's first institutional campaign.

São Paulo, SP, BR

Report to Marketing Director

São Paulo, SP, BR

• Relacionamento com clientes
• Desenvolvimento de soluções para operações de derivativos
• Gerenciamento de operações realizadas
• Controle gerencial

São Paulo, São Paulo, BR

• Responsável pelo desenvolvimento, montagem e manutenção da infraestrutura tecnológica em eventos como: São Paulo Fashion Week, Skol Beats, Amini Hot spot e as conferências da Herbalife.
• Aquisição de novos clientes – Super Casas Bahia, F1 e Herbalife
• Controle de budget e contratação equipe
• Gerência de equipe terceirizada e fornecedores – em média 50px

Bacharel Em Publucidade E Propaganda, Publicidade E Propaganda

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