Marine Mkrtchyan Email & Phone Number

Kuwait

Moscow, Russia

The company creates games and courses for cognitive abilities (memory, attention, thinking, logic) development. More than 500K users monthly.Product owner — > Head of product– Successful transition to data-driven product management that helped to steadily grow revenue to 40% and attracted new funding round;– Launched ML models to predict user's purchases;– 2 times increase in the productivity of the development team by product marketing automation;– Setting up personalized offers and discounts through triggered communication increased the conversion to pay by 30% and enabled the activation of "sleeping" users;– Accelerating marketing ROI from 6 to 2 months due to product changes (onboarding, customized learning paths).

Moscow, Russia

Geekbrains – one of the largest continuing professional education company in the Russian Edtech market. – Successful launch of a new educational Design vertical in 2 months;– Vertical revenue growth x2 every month throughout the year;– During the year, 10 new educational programs (online courses, video courses) were launched with the highest NPS among all verticals;– Deep understanding of users' needs helped to Improve the LMS system and enhance retention by 20%;

Moscow, Russia

– Launch of educational online platforms (LMS) for corporate clients (Odnoklassniki, Sberbank, Qiwi) with more than 300K users;– Growth of revenue of the department x2 every year;– Built the best management team ever that exceed the sales target 5 times during the year.

– Launched a mobile social marathon on the iOS application that brought Cannes Lions Award (2015) – Silver in the Branded Content & Entertainment nomination and Effie Awards Russia (2015) - awards for achievements in advertising and marketing.