• Alignment of the leadership’s public agenda with the Firm’s public positioning strategy.• Translation of this strategy into an actionable plan through different channels.• Special focus on the Firm’s strategy in Artificial Intelligence, ESG and Social Impact.• Involved in the planning and execution of the Firm's brand, comms & marketing strategy and budget in line with company objectives.• Execution of go-to-market campaigns.

• Focused on Firm's digital marketing content strategy. • Planning and executing web content materials from different industries.• Adapting global key insights to the local market and deploying brand priority campaigns through the different digital channels.• Managing all national email marketing campaigns and marketing automation processes, and setting the brand-new CRM.

• Responsible for the email marketing tool a country level, controlling and monitoring every campaign run from it. • Adapting global brand and marketing content to the local market following our Firm’s guidelines. • Marketing business link of both Financial Services and Consumer Products & Retail industries.

• Starting as staff, quickly I was designated to supervise my colleagues, respond to customer complaints, prepare monthly reports, and implement branding campaigns.