Mario Gomez, Mba Email and Phone Number

Oversee the overall operation of T-Mobile retail stores in Florida. Develop and coach a team of 8 District Managers, 93 Retail Store Managers and 600 + Sales Reps.Convey and respond to voice of customer in order to exceed sales and profitability objectives.Implement new commission infrastructure and systems to support the success of sales profitability; that translate to a significant increase in key performance metrics.

National sales lead for telecommunications products including digital services, pre-paid phone cards domestic and international top ups, oversee $80M in annual sales via direct store delivery and distributors across the US.•Direct supervision of five regional sales managers, five district sales managers and one sales operations manager servicing 8,000 stores including Supermarkets, C-Stores and Bodegas•Obtain market leadership in the ‘top up’ category, generating $5.5M of additional… Show more National sales lead for telecommunications products including digital services, pre-paid phone cards domestic and international top ups, oversee $80M in annual sales via direct store delivery and distributors across the US.•Direct supervision of five regional sales managers, five district sales managers and one sales operations manager servicing 8,000 stores including Supermarkets, C-Stores and Bodegas•Obtain market leadership in the ‘top up’ category, generating $5.5M of additional revenue/year•Increase net revenue by $1.5M per year by selling 3rd party products including cell phone accessories and licensed merchandise•Develop quarterly sales plan and goals for 60 sales reps and distributors•Manage and track weekly metrics including revenue, gm, collections, product placement, gas consumption, miles driven and stops per route•Manage sales commissions and incentives to keep team motivated, generating $1M additional revenue Show less

Core member of the Executive Management team responsible for developing national, regional and local marketing initiatives supporting the launch of Financial Services (money transfer, bill pay, domestic and international top ups) across the US•Managed on/off-premise promotions strategies, including brand ambassador customer acquisition plan, point of sale support materials and giveaways production•Supervised go to market strategies from branding and packaging design to sales force… Show more Core member of the Executive Management team responsible for developing national, regional and local marketing initiatives supporting the launch of Financial Services (money transfer, bill pay, domestic and international top ups) across the US•Managed on/off-premise promotions strategies, including brand ambassador customer acquisition plan, point of sale support materials and giveaways production•Supervised go to market strategies from branding and packaging design to sales force training and incentives•Increased the customer base from 5K to 20K in six months via in-store promotions and grass roots strategies •Created an integrated campaign unifying all financial services that lead to increased awareness and 10% growth in sales•Obtained investment from aggregators, self-financing the field marketing execution•Developed marketing plans with retail partners overseas and implemented communication strategies with customers via POS terminal and SMS•Increased sales by 15% through referral program which resulted in 2.5K quarterly growth in new customer base Show less

Founding leader for the Field marketing organization managed a team of 9 Field Marketing Managers, 12 Field Promotions coordinators and 96 Brand Ambassadors across 10 key US markets. Responsible for promotional media and event negotiations on/off-premise including in-store promotions, grass roots, massive events, OOH and POS Blitz’s•Developed annual field marketing plans and implemented promotional tactics for new and existing telecom, remittances and pre-paid utilities services targeting… Show more Founding leader for the Field marketing organization managed a team of 9 Field Marketing Managers, 12 Field Promotions coordinators and 96 Brand Ambassadors across 10 key US markets. Responsible for promotional media and event negotiations on/off-premise including in-store promotions, grass roots, massive events, OOH and POS Blitz’s•Developed annual field marketing plans and implemented promotional tactics for new and existing telecom, remittances and pre-paid utilities services targeting the Hispanic market•Led tactical execution of marketing plans, including creative development, media planning and buying, promotions and packaging•Developed field promotion processes including performance-tracking and marketing measurement reporting tools•Supervised ROI reporting and analysis demonstrating the business benefit for marketing dollars spent•Planned and managed $1M field marketing national annual budget•Awarded the 2009 National Kare Performance and Leadership distinction Show less

Led all marketing and promotional efforts for telecommunication products and managed a team of marketing professionals across GA, AL, TN and FL alongside coordinating promotional brand ambassadors. Presented product and sales trainings to 450+ customers and sales professionals•Developed and implemented promotional programs which lead to 80% sales growth in 1 yr.•Increased brand awareness among 100k potential customers per year by co-sponsoring World Cup Viewing Parties, massive events,… Show more Led all marketing and promotional efforts for telecommunication products and managed a team of marketing professionals across GA, AL, TN and FL alongside coordinating promotional brand ambassadors. Presented product and sales trainings to 450+ customers and sales professionals•Developed and implemented promotional programs which lead to 80% sales growth in 1 yr.•Increased brand awareness among 100k potential customers per year by co-sponsoring World Cup Viewing Parties, massive events, in store promotions and soccer leagues•Recruited, trained and managed a team of brand ambassador to be accountable and effective promoters •Managed $240K media and marketing budget and analyzed media outlets for effective ROI•Maximized the media buy recovering 25% in free added value (radio mentions and van hits)•Identified, developed and integrated community outreach promotional programs•Awarded the 2007 National Kare Founder’s and Cornerstone distinctions Show less

Architect of Tesoritos brand supporting company’s U.S. Hispanic food sales. Developed marketing plans, brand positioning and distribution strategy for new products targeting the Hispanic market within the snack / cake category•Developed distribution strategies to increase sales and brand awareness within the Hispanic retail stores such as Convenience stores, super markets, vending machines and ethnic stores•Responsible for the Hispanic category new products, packaging development, POS… Show more Architect of Tesoritos brand supporting company’s U.S. Hispanic food sales. Developed marketing plans, brand positioning and distribution strategy for new products targeting the Hispanic market within the snack / cake category•Developed distribution strategies to increase sales and brand awareness within the Hispanic retail stores such as Convenience stores, super markets, vending machines and ethnic stores•Responsible for the Hispanic category new products, packaging development, POS design, production and inventory management•Served as key liaison between sales, manufacturing, R&D and purchasing•Reported consumer trends, market research and preparation of data analyses with detailed information and competitive summaries•Coordinated discontinuation of low margin, low volume product lines through purchasing, production plants, sales, and customer service Show less

Developed national and local In/On/Near pack Promotions for the Hispanic Market in the U.S. based on consumer insights supporting 20% sales growth•Found partner companies and negotiated contract terms establishing promo rules and regulations•Developed, Radio, TV, PR and POS campaigns to support new product launches•Managed development, production, and distribution of promotional and collateral materials including print, digital media, trade shows, direct mail, and point-of-purchase… Show more Developed national and local In/On/Near pack Promotions for the Hispanic Market in the U.S. based on consumer insights supporting 20% sales growth•Found partner companies and negotiated contract terms establishing promo rules and regulations•Developed, Radio, TV, PR and POS campaigns to support new product launches•Managed development, production, and distribution of promotional and collateral materials including print, digital media, trade shows, direct mail, and point-of-purchase displays•Planned, promoted, and executed massive events in Houston, Chicago and Los Angeles•Presented promotions to sales team, retail store buyers, and store managers •Recruited, trained and coordinated brand ambassadors to promote Klass products in 5 key markets•Developed an Online tracker program to evaluate sales and Brand Ambassador performance Show less

Developed and implemented marketing plans that contributed to brand volume and profit for Milton Bradley and Parker Brothers board games, maintaining the market share leadership for each category•Increased year over year sales and profits by 30% and 15% respectively•Reduced manufacturing costs by 20% through the implementation of a domestic production program for some board games, components and packaging•Planned budgets and managed P&L’s for marketing and advertising of over $14.5M… Show more Developed and implemented marketing plans that contributed to brand volume and profit for Milton Bradley and Parker Brothers board games, maintaining the market share leadership for each category•Increased year over year sales and profits by 30% and 15% respectively•Reduced manufacturing costs by 20% through the implementation of a domestic production program for some board games, components and packaging•Planned budgets and managed P&L’s for marketing and advertising of over $14.5M annually•Media buying and planning for TV, radio and print•Implemented packaging and product design improvements that enhanced the brand Show less