Mario Joseph Email & Phone Number

United Arab Emirates

• Spearheaded key marketing initiatives across brand portfolio, pivotal in surpassingrevenue milestone of AED 60M+.
• Acted as primary liaison between internal commercial teams and principals, ensuring seamless execution of annual marketing strategies.
• Managed annual A&P budgets, aligning expenditures with forecasts to maximize brand impact; conducted quarterly reviews for optimization.
• Orchestrated localization and implementation of global campaigns, optimizing market effectiveness.
• Led high-impact product launches in UAE, achieving in excess of AED 3M in 2023, across the vitamins & supplements, antihistamines, and lozenges categories.
• Optimized annual promotion strategy, introducing a streamlined tracker for enhanced stakeholder accessibility, implementation, and evaluation.

Dubai, United Arab Emirates

• Managed complex, multi-market research projects throughout the MENA region, delivering actionable insights that optimized marketing strategies.
• Responsible for the end-to-end market research processes, from briefing to questionnaire design, analysis, and reporting, ensuring client objectives were met.
• Enriched client relationships by proactively communicating project progress, identifying opportunities, and proposing tailored solutions.
• Maintained expertise in market research trends, continually refining skills in targeted research areas.

Dubai, United Arab Emirates

• Led the analysis and reporting of Retail Audit data across MENAT markets, driving cross-functional communication and strategic marketing optimization.
• Developed comprehensive GCC Retail Audit reports, offering in-depth data insights from category dynamics to SKU-level metrics, enhancing organizational data accessibility.
• Championed the end-to-end market research processes, ensuring alignment with key business objectives.
• Facilitated collaboration among Business Development, Brand Marketing, and Trade Marketing to leverage consumer insights and unlock growth opportunities.
• Conducted impactful training sessions on Retail Audit and Nielsen software, enhancing organizational proficiency with data analysis.

Dubai, United Arab Emirates

• Led market research projects enabling clients to better understand the brand health and equity of their brands. This increased their knowledge on consumer perceptions regarding their brands.
• Strengthened marketing campaigns through evaluation of brand health across categories and clients. This helped clients to derive actionable market insights that help build brand equity.
• Designed and recommended research studies and tools to enhance clients’ understanding of consumer behavior and brand equity in the market.
• Ensured that a high quality of data and timelines are maintained at all stages of a study, thereby enabling clients to optimize brand and marketing strategy.
• Developed expertise in delivering common research studies including segmentation, market sizing, CSAT, brand equity/tracking /communication and concept tests, etc.

United Arab Emirates

• Guided clients on Retail Measurement Services (RMS), and enhanced client satisfaction through streamlined deliverables and additional analyses where applicable.
• Responsible for the provision of insights and recommendations through business reviews and presentations; in addition to providing value-added analyses. This ensured the optimization of Pepsi Co. marketing strategies.
• Collaborated with the Insights team right from the briefing to the delivery of the final reports; including the presentation of results.
• Liaised with various brand and marketing teams at Pepsi Co. in order to ensure that marketing strategies are streamlined to achieve set financial objectives and other operational indicators.
• Developed ongoing relationships with key stakeholders at Pepsi Co. to boost the business partnership.
• Maintained comprehensive, accurate, and insightful client business profiles, to be shared with senior management.

Dubai

• Championed the end-to-end market research process, from requirements analysis to final deliverables. This ensured that key consumer insights optimized marketing strategies.
• Acted as key strategic liaison between Henkel’s global marketing units, ensuring the cascade of global strategies through a local perspective.
• Restructured and implemented a market research tracker report guiding marketing strategy for the region.
• Pioneered a financial tracking report which is distributed to the MEA marketing and finance departments. This increased accuracy in the forecasting and budgeting of market research.
• Responsible for the maintenance of Henkel’s global market research database, providing global stakeholders with new market insights for the MEA region.

Dubai

• Key contributor to the development and design of marketing materials for the Central Nervous System (CNS) and Cardiovascular System (CVS) therapeutic areas. This equipped medical representatives with the right tools to.
• Optimized global campaigns for Asthma and Chronic Obstructive Pulmonary Disorder (COPD), educating the local population about these disorders, and their treatment.
• Sourced internal and syndicated data to create a consumption and activity tracker for GNE Respiratory team. This enhanced the department’s resource management.
• Organized the World COPD day awareness campaign in the GNE and MEA offices, educating all local and regional employees about COPD, and its treatment.
• Detailed evaluation of internal data, yielding efficiencies which allowed the business to optimize company operations.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: AUS Choral Ensemble 2010-2012 Nassim Al Saba (Middle East's first 4-part Arabic Choir) 2011 AUS Cricket team.

High School O' Levels And A' Levels, Business/Commerce, General

Activities and Societies: AUS Cricket team 2010-2011 AUS Choral Ensemble 2010-2012 Nassim Al Saba (Middle East's first 4-part Arabic choir)