Mario Leon Email & Phone Number

Buenos Aires Province, Argentina

New York, New York, US

As the leader of the product team at Aument, I drive our mission to help brands maximize profit from every promotion. We empower Shopify merchandisers and growth managers with advanced promotional tools and actionable insights, optimizing gross sales, gross profit, and inventory turnover. Our goal is to establish Aument as the leading promotional engine.

CDMX, Zedec, Santa Fe, MX

I led the team responsible for redefining growth and retention strategy and execution for the three most important business branches. We boosted Uber driver loan acquisitions, expanded broker acquisition for payroll loans, and increased e-commerce loan uptake. My team and I significantly increased acquisition rates and reduced CAC during my time at Alpha.

Buenos Aires, CABA, AR

Banco del Sol, part of the Sancor Seguros Group, is an Argentina’s fully digital bank. During my time there, I led the full-funnel paid media acquisition strategy, helping the bank reach 100,000 clients in just seven months and achieving the first fintech success story recognized by Facebook in Argentina.Key achievements: 1. Developed the 2020 digital.

New York, NY, US

• At WeWork, I played a key role in developing and executing the digital marketing strategy across seven countries in the region, ensuring integration with the experiential marketing team.Highlights of my work include:
• Led continuous optimization efforts for SEM (Google Ads and Bing), paid social (Facebook, Instagram, Twitter, LinkedIn), and programmatic channels (DV360 and Teads), resulting in a 32% reduction in acquisition costs.
• Created performance reports using Looker, Salesforce, and Data Studio, and conducted monthly alignment meetings with sales teams across Mexico (Mexico City, Monterrey, Guadalajara), Colombia (Bogotá, Medellín.
• Managed the regional DMP (Krux - Audience Studio) for effective audience targeting.
• Orchestrated the first simultaneous DOOH campaign in over 14 cities for both WeWork and Mediamath, marking a milestone with our end-of-2019 campaign.
• Engaged in high-level negotiations and coordination with leading media vendors and global agencies.

Toronto, Ontario, CA

• During my tenure at Colliers, I partnered with the Argentina office director to launch Property Marketing, a new business line focused on real estate developments. This service leveraged Colliers’ expertise to boost.
• Secured major clients such as Sanofi Aventis, Microsoft, and Jack Green through collaborative efforts with the commercial team.
• Elevated our research recognition in real estate, with EuroMoney ranking us among the top firms in Argentina, jumping from fifth to second place within a year.This period was marked by strategic growth, team synergy.

Toronto, Ontario, CA

Toronto, Ontario, CA

Bogotá, Bogotá, CO

As a coder for open-ended responses in the Saber 11 tests in 2015, I was responsible for analyzing and categorizing student answers, ensuring accuracy and consistency in the evaluation process. This role required interpreting qualitative responses and applying established criteria to maintain the validity of the results, contributing to the quality of.

Especialista En Dirección Estratégica De Marketing, Marketing Strategy

Administrador De Empresas, Administración Y Gestión De Empresas