Mario Loor Email & Phone Number

United States

Rio De Janeiro, Brazil

Peru

Lima, Peru

- Integrated business responsibility managing 5 B2B business units: Construction and Mining, General Industries, Textile, Agriculture, and Veterinary. - Supervising 400 employees to deliver U$70MM in revenue. - Business growth at 11% CAGR, representing 65% of regional sales and most profitable country.- Representing over 200 brands and directing business strategy. #1 & #2 Global sector brands.- Restructured Operations area driving operational excellence based on productivity, quality and safety.- Implemented Sales Operations and Commercial Market Intelligence departments to give support to sales team with tools that will increase their productivity and sustain sales growth, trade efficiency and execution.

Lima, Peru

Advising companies in different industries with diverse challenges:- Analyzed Peruvian market potential to launch US fast-food franchise for investors. - Positioned brands and structured strategic plan 2020 for largest electronics retailer in Peru. - Developed Master Distributor commercial model for multinational company. - Evaluated brand, trade & market for investors to buy local diaper mill. - Re-structured multinational distributor to sustain growth trend (B2B & B2C).- Board member and advisor for construction company.

Puerto Rico

Reported to the Central America & Caribbean Vice PresidentManaged operation with +$160MM in revenue and 160 employees. Supervised all business units: Baby & Child Care, Family Care, Adult Care, Feminine Care and Kimberly Clark Professional. Developed portfolios per channels and territories to drive growth and profitability.Supervised annual BP with Global retailers Wal-Mart, Sam's, Costco, Walgreens, CVS, Carrefour, Casino & other local supermarket chains.Managed region with 35 territories importing products from: UK, France, United States, Mexico, El Salvador, Costa Rica and Colombia.

Peru

Reported to the President of Latin America.Managed business unit with $1 billion in revenue driving top line growth of 9% in 2013 and 40% in operational profits despite regional devaluation. Supervised region with 22 countries with dotted line reports of local marketing managers. Direct reports: marketing managers, product managers, consumer understanding, digital manager.Build business unit Vision & executed Global strategies in Latin America. Responsible for brand building (brand promise, brand architecture, design and innovation) & BP for Scott, Cottonelle, Viva & Kleenex.Drove regional innovation with integrated marketing plans and local go to market. Supervised Regional consumer and shopper understanding. Managed relationship with creative, media & digital agencies.

Honduras

Reported to the Regional Vice President of Central America & Caribbean.Managed operation with 300 employees and +$70MM in revenue. Took the operation to #1 GPTW Honduras & #1 in Central America in 2011. Supervised all business units: Baby & Child Care, Family Care, Adult Care, Feminine Care and Kimberly Clark Professional division. Sustained #1 market position.Lead business negotiations and annual planning with regional client´s like Wal-Mart & Price Smart.Structured 5-year plan to double business & capital appropriations.

Sao Paulo, Brazil

Reported to the President of Kimberly Clark Brazil. Managed business unit with revenue of +$250MM. Responsible for category strategy, innovation development and Brand building in Brazil.Lead category re-structuring plan delivering extraordinary results tripling profits. Develop annual business plan and was responsible for managing P&L.Managed relationship and all ATL and BTL execution with local agencies and media planning.Developed innovation and activities for commercial plans and for main clients, presented on Top to Top meeting with Wal-Mart, Sam's Club, Carrefour and Casino, among other local chains.Supervised communication with local agencies and media plan. Direct reports: Brand managers, trade managers and R&E.

Guayaquil, Ecuador

Reported to the Regional Marketing Director for Latin America.Managed Brand strategy, innovation plan and Brand building in Latin America, driving revenue growth of 13% and operational profits of 22%.Supervised and approved all regional communication campaigns and media investments.Worked with JWT LATAM to develop ATL and BTL plans.Planned all regional consumer activities and consumer promotions with Brand.Structured and monitored regoinal competitive scenarios.

Guayaquil, Ecuador

Reported to the President of Kimberly Clark Ecuador.Responsible for developing business plans for 3 sub-categories.Managed P&L and all business unit results delivering 20% growth in revenue.Implemented regional strategy with focus on local execution, sustaining market #1 position.Supervised all trade investments and executions at POS.Worked with local JWT agency to develop ATL and BTL campaigns and execution.In charge for local and LATAM regional consumer promotions for the Brand.

Guayaquil - Ecuador

Miami, Florida - Usa

Miami, Florida - Usa

Quito - Ecuador

Executive Program In Leadership

Ceo Management Program

Bachelor Of Arts - Ba, Business, Management, Marketing, And Related Support Services