• Retail team coordination• Drive budget planning, ROI analysis, and strategic development in Croatia and Slovenia.• Analyze retail trends, competitor activities, and performance metrics.• Plan and execute channel marketing activities in collaboration with sales teams.• Implement in-store strategies for optimal customer engagement.• Develop innovative solutions for product sales and communication strategies.• Manage Point of Sale Materials (POSM).• Execute offline strategies to enhance brand visibility and market penetration.• Plan and execute effective promotions to drive sales growth.• Cultivate and strengthen relationships with retail and operator sales points.• Manage shop displays, fixture, POP design, production, and distribution.• Ensure compliance with visual identity standards.• Contribute to the development of new stores to expand Xiaomi retail presence.• Manage work processes and projects with internal and external partners.• Collaborate with non-marketing departments for cohesive strategies.• Oversee vendor management, POP material purchasing, and logistics.

• Developed and executed comprehensive marketing strategies to drive the overall success of property marketing, encompassing strategy development, implementation, planning, program development, and expense budgeting.• Provided direct oversight for key marketing functions, including promotions, events, player development, and the players club, ensuring their effective execution.• Conducted thorough competitor analysis to identify market trends and opportunities for growth.• Spearheaded direct marketing initiatives, promotions programming, advertising campaigns, and creative development, leveraging a diverse range of channels.• Implemented digital marketing strategies to enhance brand visibility and engagement.• Formulated marketing programs that aligned with the slot halls' objectives and brand identity, while effectively supporting the company, regional, and property goals.• Continuously monitored competitive and industry trends, promptly adapting marketing approaches to maintain competitiveness and exploit emerging opportunities.• Established and managed program budgets, closely monitoring expenses and progress towards property budgetary goals.• Conducted comprehensive analysis of marketing programs, assessing their success through metrics such as incremental revenue generation and return on investment (ROI).

• Successfully lead the implementation of new digital projects and systems, ensuring seamless execution and driving business growth.• Educate and mentor new colleagues in the field of web development, CRM systems, and other digital technologies, equipping them with essential skills and knowledge.• Take proactive measures to maintain and optimize existing websites and applications, ensuring functionality, security, and optimal performance.• Conduct regular audits, implement updates, and troubleshoot issues to keep digital platforms aligned with industry standards and user expectations.

• Led the successful implementation of new digital projects and systems within the Citroen/Peugeot Croatia network.• Oversaw and directed all marketing initiatives, including SEO, SEM, social media marketing, content and email marketing, landing page development, retargeting, marketing automation, A/B testing, and campaign optimization.• Developed and executed comprehensive digital marketing strategies to achieve business objectives.• Drove data analysis efforts, providing valuable market insights and audience intelligence to inform strategic decision-making, refine the portfolio, and enhance marketing strategies.• Established and maintained strong relationships with digital and advertising agencies, managing day-to-day interactions and ensuring effective collaboration.• Aligned the company's digital strategy with the annual marketing plan, monitoring key performance indicators (KPIs) to track progress and success.• Managed the CRM system, serving as the coordinator for commercial leads management in both sales and after-sales departments.• Maintained and updated content on the official website, ensuring it reflects the brand's messaging and meets user expectations.• Designed compelling content for email marketing campaigns, crafting engaging newsletters to drive customer engagement and retention.• Implemented new marketing and advertising elements, while also providing updates on advertising campaigns and other relevant events.• Conducted thorough analysis of achieved results, assessing the effectiveness and impact of marketing efforts.

• Developed, monitored, and managed highly effective campaigns using Google AdWords and Google Analytics, ensuring optimal performance and measurable results.• Demonstrated proficiency in CRM management, efficiently handling customer relationship data and leveraging it to enhance marketing strategies.• Maintained and updated the content of the official website, ensuring its accuracy, relevance, and alignment with brand standards.• Created engaging and impactful content for email marketing campaigns, designing visually appealing newsletters to drive customer engagement and promote brand loyalty.• Maintained regular communication with store managers, fostering collaborative relationships to align marketing efforts with retail operations.• Implemented innovative marketing and advertising elements, keeping stakeholders informed about ongoing campaigns and upcoming events.• Collaborated closely with the marketing manager, actively contributing to the successful implementation of marketing projects.• Conducted diligent monitoring and analysis of campaign results, utilizing data-driven insights to optimize strategies and drive continuous improvement.• Demonstrated expertise in retail marketing, applying industry best practices and tailoring strategies to maximize sales and customer satisfaction.

• Served as the primary customer interface to promote the Samsung brand and drive increased market share at the counter.• Ensured the consistent and visually appealing display of Samsung products, maintaining high standards of product presentation and brand visibility.• Collected and reported daily data, providing valuable insights and analysis to support decision-making and optimize strategies.• Conducted basic training sessions for shop owners, educating them on product feature updates and key selling points across various Samsung products.• Negotiated for better product placement locations or maintained existing locations to optimize visibility and impact of products and point-of-purchase displays (POPs).

• Conducted thorough research to identify and capitalize on new sales and marketing opportunities, strategically expanding the customer base and driving sales growth.• Collaborated on the development of impactful online advertising campaigns, leveraging various channels to maximize brand exposure and attract potential customers.• Prepared engaging newsletters and actively managed online communities, fostering customer engagement and brand loyalty.• Successfully handled administrative activities, ensuring efficient workflow and supporting the overall marketing operations.