Senior Product Manager
Current• Led the end-to-end development of a self-serve invoice management system, prioritizing business and systems requirements, scope, budget, feature release schedule, and QA• Defined KPIs and executed measurement techniques to identify profitable customer segments through A/B testing and data-driven metrics, leading to a 21% increase in yearly revenue• Worked with customers to turn their requirements into functional specifications, taking input from cross-functional teams to refine the product roadmap, ensuring alignment with business objectives and technical feasibility• Implemented an inbound marketing strategy as part of our sales funnel through a blog and a YouTube channel with over 16 thousand subscribers and 2.6 million views