Report to the board of directors, charged with maximizing the value of the business, which may include maximizing price, market share and revenue.

•Opened a new DSD Company to deliver our products to the main Chains in the San Antonio and Austin Markets (Wal-Mart,HEB, Walgreens, CVS, La Fiesta, Culebra and La Michoacana).•Make negotiations with vendors in Mexico to bring the most competitive products to the market.•Contact new distributors in the US Market to sale the product. Actually selling to Georgia, California, Illinois Washington, D.C. and Texas.•Introduce and develop new international SKU’s for the USA market.•Research new products from international markets that can be a good addition to our portfolio to compete in the US market.•Make all the necessary negotiations with new vendors to export their products.•Negotiate customs permits for our products to be introduced into the US.•Coordination of the new package labels to be with accordance with FDA regulations.•Plan and execute kick-off meetings •Negotiate price structure with wholesaler to ensure alignment with company targets.

Directed and managed execution of volume, marketing, pricing, and planning in the San Antonio and Austin markets.•Analyze and plan wholesaler business- monthly, quarterly, and annually•Develop wholesaler/retailer goals for visibility, distribution, display execution, promotions/ samplings, pricing, shelf management, and quality measures.•Create and implement incentives to motivate wholesalers to execute against the key sales drivers by brandplan and manage investment.•Plan and execute kick-off meetings for new innovation and programming initiatives throughout the year- Launched six new products in the San Antonio and Austin markets (PB Strawberry Daiquiri, SM Mango, SM Passion Fruit, Red Stripe can, Guinness 250 and Smirnoff XBT)•Negotiate price structure with wholesaler to ensure alignment with company targets•Analyze segment retail accounts in on/off premise channels to focus activities effectively.•Work with National Account and Retail Chain teams to coordinate key account planning with distributors

Directed and managed P&L, volume, marketing, pricing, and planning across the central United States (IL, MN, WI, KS, MO, IA, NE, SD, ND, MI, IN, OH, AR, WV, KY) and Canada. Manage marketing budgets and other field-based investments to support the development, localization, and implementation of Brown-Forman’s Tequila portfolio in general and Hispanic markets.•Increased sales 18% in 10 months for Tequila portfolio by:–Developing low-cost program utilizing menu printing with Brown-Forman brands to create new drink recipes. This program generated new distribution and control of menu placements.–Executing 38 tequila dinners and training programs around USA and Canada impacting 150+ people at each event, creating image and consumer loyalty.–Training distributors’ sales teams, increasing their knowledge of the company’s brands and their performance in selling Brown Forman products.•Achieved 43.7% sales increase by creating first tequila portfolio strategy involving and educating retailers on tequila brands in Illinois. This state was nominated as the fastest growing for el Jimador brand in 2008.•Grew Jack Daniels sales 32.4% in 10 months among Hispanic population in Chicago.•Added 6,000+ accounts for Herradura and el Jimador brands making central United States and Canada zone fastest growing in distribution.•Changed sales trend of Tequila portfolio from –64% to +7% in six months through creation of two detailed acceleration plans for Wisconsin and Nebraska markets.

Directed and managed P&L, volume, marketing, pricing, and planning across 14 states (IL, MN, WI, KS, MO, IA, NE, SD, ND, MI, IN, OH, AR, KY) to ensure consistency of marketing funds and other field based investments for the development, localization, implementation of the Mexican portfolio of Heineken (Tecate, Tecate Light, Dos Equis, Carta Blanca, Sol and Bohemia) in both general and Hispanic markets. •Increased sales 19.3% in fiscal 2006 over fiscal 2005 for the Mexican portfolio. •Introduced Tecate Light to 9 distributors in Illinois. Grew 80% of Tecate distribution and sold more than 60,000 cases in the first 6 months of introduction.•Increased Tecate sales 20% in first year and 12% in second year in specific accounts through the development of low-cost marketing programs.•Grew sales of Dos Equis 16.1% in 2005 and 35.1% in 2006 making the Heartland zone the second fastest growing in the US.•Increased sales 51.1 % by introducing Sol Beer in Nebraska, Minnesota and Iowa.•Increased sales 18.2%by introducing Carta Blanca 12-pack in Illinois.•Created detailed sales and marketing strategy for CCM’s largest distributor resulting in win of “Distributor of the Year” award.