Mario Vasquez Email & Phone Number

Baldwin Park

• Responsible for Nopalina West Coast Inc. (large flax seed dist.) 8 sales representatives, 2 merchandisers, Operations Manager, Office Manager achieving sales targets, profits, budgets, product presence, increasing.
• Successfully implemented a business plane to increase sales, profits, product presence and distribution gains in California and Nevada markets
• Successfully increased sales, products presence, distribution targets for large Hispanic Key Account buyers in California and Nevada Markets
• Restructured all sales routes for efficiencies, customer’s service in all markets
• Completed weekly ride along with Sales Representatives and give them feedback.
• Responsible for Nopalina sales targets, media spots, marketing budgets and coordinating demo schedules in Hispanic markets

Lancaster, California

• JTI INTERNATIONAL U.S.A., Inc. Teaneck, NJ. (2011-2014) Sales Representative Responsibilities included the selling of Cigarettes to new and exciting accounts while maintain distribution targets for a large geographic.
• Successfully created a demand for JTI brand portfolio in retail accounts in very competitive environment over previous years.
• Implemented new sales strategies at retail accounts using point of sale (POS) placement, products placements strategies and built strong customer relationships in all accounts.
• Successfully increased my JTI brands visible facings on the industry fixture from 8.0 facings to 12 facings and leveraged the placement of our brands to a competitive position in several accounts.
• Maintained, rotated, and soled in new styles of all products while adhering to product freshness guidelines at all retail accounts.
• Successfully maintained a balanced work load schedule of 10 retail accounts per day.

Lancaster, California

• Responsibilities included hiring, training, coaching, motivating, ride along supervise, dispatching driver’s merchandisers each evening. Conducted daily visits to large grocery, liquor, on premise accounts in my.
• Increased my sales team category shelf space by +1.5% over last year.
• Exceeded my monthly sales volume, distribution target objectives, increased our display coverage, and maintained a 47% store retail display average
• Created monthly point sheet objectives for my sales team on sales, volume, display objectives, shelf space gains and new product distribution
• Created power point presentations in a quarterly basis on Anheuser-Busch portfolio with District Managers of large independent chain accounts
• Responsible for the routing of all sales orders, dispatching delivery drivers, merchandiser work orders, using our internal edit system for next deliveries

Greater Los Angeles Area

• Developed, trained, and motivated 4 team members on space management skills while developing ACE Beverage Co. beer brand portfolio and increasing, maintaining our market share for our entire market. My category space.
• Responsible for development of Anheuser-Busch and Crown Import Products in the Los Angeles market, while increasing our shelf space and maintaining a market share of 43%.
• Scheduled and coordinated beer resets in our region (Los Angeles, Pasadena, Glendale, and Inglewood) on a monthly schedule.
• Proposed our large portfolio of beer products with schematics to liquor buyers, District Managers of large independent chain accounts utilizing IRI Data, market trends, and business reviews. I presented and made.
• Increased and exceeded our company’s shelf space objectives every quarter.
• Coordinated and scheduled yearly beer resets and maintained strong relationships with all other competitive distributors within our territories.