Racine Avenue provides business development services, training, and solutions to clients and companies. Our services include strategic interface, business development process, digitalization, reengineering and training to improve efficiency, effectiveness, and reduce top and bottom-line costs. The approach combines the vision of an owner, a manager, and the implementor. Our team is flexible and can provide the assessment, advice, and implementation strategy that promotes growth and boost revenue.

Formulate and execute dynamic strategies to enhance sales forecasting, P&L accountability, and consumer demand focusing on the US Adult Beverage market. Develop and implement analytical models to identify opportunities for improvement. Lead and supervise a qualified team of two Business Development Managers and Operations personnel to implement and execute consumer engagement initiatives that resulted in increased sales and revenue growth.Key Achievements:● Spearheaded key events and initiatives resulting in an impressive 75% customer profit contribution, strengthening the bottom line and enhancing brand equity.● Achieved remarkable 57% increase in sales compared to previous year, driving substantial growth in revenue and profitability.● Drove a notable 30% growth in customer engagement and CRM drivers, improving customer retention and loyalty while maximizing the lifetime value of customers.

Directed a team of six highly qualified Account Executives, providing comprehensive training and education on product mix and channel sales to optimize their efficiency and productivity. Orchestrated the development and execution of sales reporting tools, resulting in a significant 30% enhancement in sales data reporting accuracy.Key Achievements:● Drove a 63% growth across state customer base and expanded reach through the strategic implementation of a CRM tool.● Boosted sales by 67% YOY by meticulously tracking, monitoring, analyzing, and evaluating profit margins and revenue.

Reviewed and closely monitored volume and margin objectives with Distributors, actively managed P&L responsibilities, and spearheaded sales and consumer strategies. Played a pivotal role in constructing the US sales structure and cultivating a talent-driven culture to drive the Go-to-Market (GTM) strategy.Key Achievements:● Led and mange a high-performing team of seven AE's, streamlining operations and achieving exceptional results.● Directed strategic use of CRM tools to accomplish a remarkable 53% growth in revenue and a 12% rise in sales growth.

Established accountability and monitored volume goals with distributors while implementing sales strategies and pricing policies to ensure alignment with company goals. Developed strategic plans and conducted forecasting activities. Analyzed Out of Stock (OOS) products and built strong relationships with Walmart and Sam's Club to enhance sales performance.Key Achievements:● Orchestrated and directed a team of five distributors (RNDC and Southern) and generated $ 80M in sales. ● Effectively led a group of 5 Distributors which resulted in attaining a full-year growth of depletion and profit increase within each state. Utilized CRM and Salesforce tools to monitor in market activity.● Successfully exceeded both on and off premise distribution goal by 7% along with attaining 60% chain authorization, a 43% re-order rate, and 8% increase in volume growth.● Achieved a full-year revenue growth of 6.5% across multiple states, surpassing the industry average of flat to 5%.● Reduced OOS instances by 40% through effective inventory management, leading distributors to implement an additional delivery service to both Walmart and Sam's Club.

Senior Sales Manager (2012-2016) Collaborated with senior leadership to evaluate performance and needs, crafting integrated solutions, tools, and processes that supported key market strategies. Led the successful launch of learning initiatives benefiting over 30K associates, boosting retention rates by 12%.Key Achievements:● Steered the development and delivery of cutting-edge, high-impact global training solutions, driving sales growth of 2%, profit margins of 5%, and bolstering functional competencies.● Formulated and launched a Co-Partnering program that drove quarterly sales up by $ 6M and profit by $ 1.5M.● Facilitated the design and implementation of strategic sales strategies which included identifying execution capability, KPI's, and designing go-to-market models.● Saved over $40MM annually for the organization through the creation of an order replenishment selling and merchandising process along with overseeing a RED project for the small store channel.● Successfully increased merchandising display activity by 6%, improved sales by 12% over a period of 3 years, and consistently improved operational productivity.● Utilized superior communication and interpersonal abilities to maintain positive relationships with both internal and external clients.Manager, Sales Execution Leadership (2009-2012)● Facilitated the design and implementation of strategic sales strategies which included identifying execution capability, KPI's, and designing go-to-market models.● Saved over $40MM annually for the organization through the creation of an order replenishment selling and merchandising process along with overseeing a RED project for the small store channel.● Successfully increased merchandising display activity by 6%, improved sales by 12% over a period of 3 years, and consistently improved operational productivity.● Utilized superior communication and interpersonal abilities to maintain positive relationships with both internal and external clients

Key Achievements:● Managed sales and account logistics within the organization which included overseeing a budget of approximately $10MM and working closely with 75 Bottlers, 19 Field Sales Managers, and 11 Customer Marketing Managers associated with the Kroger account.● Instrumental in the creation of a co-partnered program with both Coca-Cola and Kellogg through dunnhumby / 84.51 analytics generated over $6MM in sales and a profit margin of $1.5MM. ● Awarded Most Valued Vendor of the Year due to a successful sponsorship of the Daytona 500 and the development of a 360-degree marketing program which generated $2MM in sales.

Key Achievements:● Oversaw marketing operations within the organization which is recognized as the largest soup producer and marketer within the United States.● Completed detailed market and consumer research (Nielsen and dunnhumby), developed unique marketing plans, and monitored program effectiveness/metrics.● Wrote and published a book which resulted in attaining the Team of the Year Award and achieving a high ROI along with over 100 yards of additional shelf space in Kroger stores.● Increased program awareness by 30% for the “Labels for Education” program through innovative data mining and aggressive program marketing.

Key Achievements:● Developed a 3 year Marketing Plan by channel clearly defining the goals and targets to drive CAGR of 6% providing consumer and shopper insights to the Brand Teams and Channel Sales.● Negotiated and implemented with Coca-Cola the first Jack & Coke worldwide military program producing $10M in sales.● Implemented growth strategy for Southern Comfort and developed marketing programs that resulted in a full year depletion increase of 3.5%, and gross margin of $25M (strongest performance since the brand was purchased).● Total P&L responsibility for over $90 million in sales, 1.22 million cases and a $17.5 M budget.