Founded and led digital healthcare company focused on Medicare & Medicaid patient engagement.• Launched direct to consumer bilingual English/Spanish focused telemedicine platform across the USA and Mexico comarketed by Verizon Wireless to its Hispanic customer based.• Designed and launched telemedicine kiosk network across over 40 retail locations across Central Mexico and Puerto Rico focused on providing care to medically underserved locations. Patients had access to guided telemedicine, condition diagnosis and medication access at each kiosk. • Offered national medication discount program to over 35,000 patients across the USA available at over 70,000 pharmacies saving up to 85% in their medication costs.• Developed remote patient monitoring and chronic condition management programs for vulnerable Medicare and Medicaid patients across Southeast USA for healthcare clients including federally qualified health centers and specialty care health maintenance organizations. Program was able to increase healthcare outcomes and reduce emergency room utilization in patient population. • Developed and launched an occupational health service to industrial clients across Mexico that provided 24-7 onsite medical care to their employees in both office and factory settings. • Developed an employee annual health assessment and telemedicine program to aid client largest insurance provider in Latin America by engaging their employees to address their healthcare needs resulting in 82% employee participation. • Developed the first transnational health delivery service allowing families to purchase medical services online for loved ones across the Caribbean, Mexico and Central America resulting in telemedicine and at home medication delivery in 6 countries.• Created multinational virtual medical home with provider network of primary care and specialty care medical doctors who managed complex medical needs of patients at home.

General Manager of the Univision Enterprises Healthcare division. • Lead for the Healthcare Joint Ventures Buisness Unit focusing on the development of product and services designed to meet the need of US Hispanic healthcare consumers• Launched the first consumer focused telehealth program specifically designed for the U.S. based Hispanic consumer• Grew revenue to $45M+ over tenure.

• Lead the development of healthcare products and services focused on the US Hispanic consumers.

National program lead for the Univision Farmacia program, a pharmacy discount program focused on Hispanic healthcare consumers currently have a growing member base of over 2.8 million Hispanic healthcare consumers and have saved the a combined $74M in medication costs. • Developed a community health intervention program supporting Hispanic diabetic patients in partnership with an Accountable Care Organization partner in New York City focused on community based interventions to support consumers in their management of their condition.• Launched the first pediatric vitamin line focused on the Hispanic consumer in the USA leveraging the iconic "El Chavo del Ocho" brand currently in distribution at CVS Health. • Assisting a diverse set of health care companies in crafting Hispanic strategies to grow their brands in this key demographic sector.

Marketing lead for the Aging Care portfolio of 12 brands with 400+ sku's and total portfolio revenue of $330M. These included products in the Oral Nutritional Supplements, Medical Foods, Specialty Amino Acid Modules and Tube Feedings categories. • Focused efforts in creating distinct nationwide marketing plans for 5 sales channels. These include B2B channel such as Acute Care, Long Term Care, Home Care as well as Retail (mass, food and drug) and Ecommerce• Lead innovation efforts for assigned portfolio, launched 5 brands into the USA and European Markets• Developed Specialized Medical Nutrition Category Sections with dedicated planograms (Oncology, Wound Care and Malnutrition focus) at key pharmacy chain partners including CVS, Walgreens, Walmart, HEB and Kerr Drug.

Focused on Brand Equity Development, Development of Retail Marketing Strategies and tactics for products part of the Durable Medical Equipment and Medical Device Categories.Total portfolio revenue of $100M.• Development of bilingual product packaging for consumer brand products in retail environment.• Main Customers, Wal-Mart, Walgreen's, Duane Reade, CVS and Regional Distributors and Group Purchasing Organizations.

Directed marketing efforts for the complete Over the Counter portfolio of brands for the entire Caribbean region. Tylenol®, Pepcid®, Imodium®, Motrin®, St Josephs®, Mylicon® developed marketing strategies that increased both market share and profit for the assigned brands. Total portfolio revenue of $40M• 26 countries & territories in total with their respective distributor base , retail customer base and advertising agencies.• Launched both adult and pediatric products in analgesic and gastrointestinal OTC categories. • Managed advertising budget of $1 million, main customers included Sam's Club, Costco, Wal-Mart and Walgreen's with the development of account yearly promotional calendar.• Managed the SKU rationalization process to maximize sales and reduce inventory costs for geographic region• Customers in Retail, Supermarket, Drug Pharmacies and Distributor channels.

Pharmaceutical Sales Manager in Gastro, Metabolic and Cardiovascular therapeutic areas. Lead direct marketing and sales to a wide range of Physician clients and developed managed care account management strategies for key regional clients. Presentation to P&T committees to gain formulary coverage for assigned brands.• Product Launch of Actonel® (Osteoporosis Drug) and Prilosec OTC® (Over the Counter Proton Pump Inhibitor)• Product sales detailing of Macrobid® (Urinary Tract Infections), Plendil® (Calcium Channel Blocker) & Asacol® (Chrons & Ulcerative Colitis)• Development of Key Opinion Leader strategies to support medical education efforts in assigned territory• Managed team sales training responsibilities.

Distributor management for complete Latin American distributor network in a total of 35 countries. • Management of existing product portfolio and market development for penetration of new product into strategic markets. • Worked with regulatory agencies in assigned markets to gain product registration status and approval for sale certifications.• Developed the Tampax® brand launch for Central American distributor network during brand integration post aquisition • $20 Million annual sales, Established 13 new distributors