Director Of Recruiting & Marketing
New York Life Insurance Company
The Greater Phoenix General Office In Scottsdale, Az
New York Life Insurance Company is the largest mutual life insurer in the United States and one of the largest in the world offering life insurance, retirement income, investments and long-term care insurance. As a mutual insurance company, New York Life works for the benefit of its policyholders or members. The company has offices across America, as well as in 9 other countries. It has earned some of the highest marks for financial strength in the business and was ranked No. 71 in the 2011 Fortune 500 list of the largest American corporations.- Responsible for the development and implementation of regional recruiting, retention, and manpower expansion strategy geared to increase the number of productive agents and managers active in specialized diversity markets.- Actively generated candidate name-flow in target areas, engage existing candidates and CI’s, and manage candidate pipeline and projections for assigned offices.- Developed and managed tactical recruiting campaigns, such as ARD, direct response and social media specifically for the area of the South West Regions and conducted cultural awareness and target recruiting training with Field management.- Responsible for branding the company as a diversity market powerhouse through extensive marketing, advertising and networking such as; developing relationships with diverse business, professional, and community organizations.- Worked with the Target Market marketing Team to implement marketing programs, develop materials and create lead generation activities while managing the distribution of and follow-up on all leads generated.- Identified and managed participation in market specific recruiting events such as career fairs, expos, and seminars while establishing turnkey ground activities.- Compiled, managed, and maintained diversity market recruiting and retention data and generate daily, weekly, and monthly progress reports.