Mario Augusto De Castro Email and Phone Number
Mario Augusto De Castro work email
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Mario Augusto De Castro personal email
• Trilingual, MBA qualified, international seasoned commercial executive, within sales (indirect & direct), marketing and business development. Experienced in business DIAGNOSTICS (KPIs & Dashboards), STRATEGIC PLAN and IMPLEMENTATION (Scrum), alignment/INFLUENCE (up stream & down stream), PEOPLE management and RESULTS delivery (P&L management, sales and profit increase). Also implemented DIGITAL transformation.Main Professional Achievements: • 3M+KCI, turn around 2019, growth of 19% top line and over 60% EBTIDA (YoY), by reshaping business model, (1) segmenting, (2) sales refocus, (3) GTM & (4) Clinical Education.• C.R.Bard/BD, largest global performance award 2017, 41% sales growth YoY, by (1) GTM shifting, (2) sizing & segmenting the market, (3) KOL & (4) HMOs programs.• GE Healthcare, 2014 marketer of the year, increased 10-20% win rate. Cross BUs demand generation and funnel acceleration program.• Participated in GE Healthcare International Experienced Commercial LEADERSHIP PROGRAM, Based in Latin America, however, traveling, studying (IoT, Tableu, VR, AR, Dashboard, Presentation Skills, Value Selling) and working in healthcare markets such as China, US, Canada and Latin America.• People Management – managed over 250 people, in companies such as: GE Healthcare (ECLP), 3M Medical, Bard/BD Medical and Sanofi.• Awarded nationally and globally for sales growth (2008, 09’, 14’, 17’, 19’).• MBA in Marketing, USA (Hult International Business School) 12-13, CSR, USA (HARVARD University) 13, BS in Marketing, Brazil (Estácio Radial University) 99-02.• Language: Portuguese (Native), English (Fluent), Spanish (Fluent in speaking).Main BUs: Imaging Diagnostics, Surgery (OR/ER), Vascular, Diabetes, Ortho, Oncology, Pharma.
Netwire Global
View- Website:
- netwire.global
- Employees:
- 50
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Netwire GlobalSão Paulo, Sp, Br
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Sales And Marketing Head Us & LatamNetwire Global May 2022 - PresentDallas, Texas, Us- Digital transformation implementation. Reshaping digital marketing strategy within social media and other channels of communication.- Revisited market attraction and competitors structure analysis to rebuild the company strategy. Used many updated methodologies and digital marketing strategic assessment to make sure Netwire will grow over the industry indexes.- Co-created a professional education program aiming to be a thought leader within the linguistic service industry.
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Sales Director Us (Consultant)Alta Personnel Staffing & Outsourcing Oct 2021 - Mar 2022Moscow, Ru- Improved sales 20% in 6 months, and sales prospecting win rate. Implemented a new prospecting methodology to acquire new leads and improved wallet share in existing customers. - Decreased turnover within our staff, which impacted directly customer NPS and our bottom line. - Changed pricing methodology to value based instead of cost composition. Thus, increasing price in over 30% in the new contracts. -
Marketing Director Latin AmericaConvatec Aug 2020 - Aug 2021London, England, Gb- Implemented e-commerce to Colombia and Chile Prepared Mexico and Brazil for the implementation- Worked on Digital Transformation (elearning platform, business intelligence, online events, etc)- Recognized as the best medical educational process/program and idea among regional directors from the emerging markets in 2021 -
Commercial Director (Latam Top Growth Recognition 2019)Acelity Oct 2018 - Feb 2020San Antonio, Tx, Us• Grew over 60% EBITDA and 19% top line revenues (2018 versus 2019).• Recognized as one of the largest country growths of the year (2019).• Implemented a turnaround strategy through GTM redefinition, market sizing and reshaping commercial focus (productivity, value selling, account planning & KOL program). • Reported to Latam and Canada Vice-President.• Responsible for Brazil P&L.BUs: Negative Pressure & AWDMain Medical Specialties: Ortho, Vascular, General Surgeons and Plastic Surgeons.Stakeholders: Nurses, Surgeons, Purchasing department, CXO, Physicians, Bioengineers, Infection Prevention & other departments. -
Marketing Head (Global Largest Sales Growth Award)Cr Bard Nov 2016 - Oct 2018Murray Hill, New Jersey, Us• Delivered strong sales growth (41% top line), by GTM strategy and demand generation programs (KOL, HMOs, medical education, training, gamification & portfolio analysis). • Awarded as the largest country growth (41%) and second in bottom line (16%) in 2017.• Pioneering a digital driven educational platform within a gamified environment in a costumer centric driven method across 5 Business Units. • Changed positioning and go to market strategy for the main business unit in Brazil by running analysis and customer insights. Discovered an unknown risk by using public affairs strategy and costumer insights. Found out a federal law threat to our go to market strategy and mitigated it which resulted to be our change in positioning. • Managed a formal budget, proficient in establishing/achieving expense and links to results (ROI, NPV & IRR).BUs: Vascular (Stents & Balloons), Vascular Access (Catheters), Oncology (Ports), Surgery (Meshes), Biopsy (Vacuum System & Needles), ICU (TTM), Uro (Foley Catheters).Main Specialties: Nurses, Vascular, Vascular Surgeons, General Surgery, Uro, Mastologists, Bioengineers and Intesivists.Other Helatcare Stakeholders: HMOs, Purchasing, CXO, reimbursement auditors, commercial, infection prevention and joint commision. -
Latam Senior Marketing Manager (Awarded 2014 Global Marketer Of The Year)Ge Healthcare Jun 2013 - Nov 2016Chicago, Us• Started as an ECLP, it is an International Experienced Leadership Program (2013-2014).• Implemented a new mechanism (GE Connection) to convert deals in wins, with an increase of 10-20% in win rate and accelerated US$29M. In the first pilot (Brazil) closed $1M deals and rose $2.6M in funnel opportunities. Scaled it to: Mexico, Colombia and Chile.• Awarded as the Global Marketer of the Year in 2014 for Demand Generation Program.• Designed and validated a new customer-centric solution that created differentiated value for the organization’s portfolio, putting together 9 different business units.• Participated in an advanced leadership program (ECLP) for 2 years. Travel to be trained in China, US and Canada.BUs: MRI, CT, Molecular I., Life Care S., Women’s Health, HC IT, Surgery & Ultrasound. Healthcare Stakeholders: Radiology, Oncology, Radiology Technicians, Nurses, Intesinvists, Anesthesiologists, Bioengineers, Mastologists, Hospitals CXO Level, Clinical Directors, KOL and Scientists. -
Mba Student Class Of 2013 - Marketing And Sales ExecutiveHult International Business School Aug 2012 - Aug 2013Cambridge, Ma, Us• Learning through 60 different nationalities within my classCOURSES: Marketing Solutions, International Marketing, New Product Development, Global Strategy, Innovation Management, Big Data, Consulting Management, Global Management, Managerial Economics, Team Skills, Individual Skills, International Finance, Corporate Finance, International Accounting. -
National Sales ManagerGermed Pharma Jun 2010 - May 2012Campinas, São Paulo, Br• Reinvigorated the Ophthalmology BU by increasing monthly sales to USD2MM, a 150% YoY increase by developing new clients, CRM, educational program (KOL) & sales strategy.• Mentored the managers to improve their analysis capability to ensure better customer targeting and accurate sales staff assessment.BU: Ophatalmology -
Marketing And Sales DirectorFit4 Store May 2009 - Jun 2010Santa Catarina , Br• Increased monthly sales by $300K by developing a condominium gym facility solution.• Delivered innovative/consulting sales model that resulted in a 200% increase in product placement. -
Senior Sales ManagerSanofi Oct 2007 - May 2009Paris, France, Fr• Received Best National Performance Award for to 2008 in recognition of a 20% sales increase• Mentored the sales managers to improve analysis capability to focus on customer product penetration• Applied CRM with Executive Management and the Doctors who were the actual prescriptors. • Main specialties exposure: Cardiology, Endocrinology, Ophthalmology, Gynecology, Urology, Psychiatrics, Dermatology, Neurology, Hemodynamics, Geriatrics and OTC products. • Moreover, increased distributor service and supply capacity to drugstores. -
Product ManagerMedley Indústria Farmacêutica Jan 2007 - Oct 2007Campinas, Sp, Br• Achieved Record Sales by boosting sales in 50% in one year, by developing a CRM program with key cardiologists;• Initiated a sales training program, brand positioning strategic plan, market research, competition gap analysis and conducted a product launch in the Cardio Business Unit. -
District ManagerMedley Indústria Farmacêutica Jan 2005 - Dec 2006Campinas, Sp, Br• Increased 36% in sales in the interior and 100% in São Paulo in the Cardiology Business Unit and achieved the highest company market share with sibutramine, the main company product;• Trained the Sales Staff to do specific targeting and CRM with key physicians in Cardiology, Endocrinology, Urology and Psychiatrics.
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Sales RepresentativeMedley Indústria Farmacêutica Jun 2001 - Dec 2004Campinas, Sp, Br• Stood out by the results not only in leadership capacity, but also in performance within a talents program and sales.
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Sales RepresentativeSanofi Feb 2000 - May 2001Paris, France, Fr• Increased sales in 30% in 6 months by identifying target customers then awarded national sales prize for one of the best performances of the year.
Mario Augusto De Castro Skills
Mario Augusto De Castro Education Details
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Harvard University Extension SchoolBusiness And Social Skills - Csr -
Hult International Business SchoolMarketing
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Fundação Dom CabralMarketing
Frequently Asked Questions about Mario Augusto De Castro
What company does Mario Augusto De Castro work for?
Mario Augusto De Castro works for Netwire Global
What is Mario Augusto De Castro's role at the current company?
Mario Augusto De Castro's current role is Marketing Director | Country Manager | Commercial Director | Sales Director | Business Development Director.
What is Mario Augusto De Castro's email address?
Mario Augusto De Castro's email address is ma****@****tec.com
What schools did Mario Augusto De Castro attend?
Mario Augusto De Castro attended Harvard University Extension School, Hult International Business School, Fundação Dom Cabral.
What skills is Mario Augusto De Castro known for?
Mario Augusto De Castro has skills like Product Launch, Pharmaceutical Industry, Strategy, Cardiology, Leadership, Sales Management, Team Leadership, Management, Crm, Marketing Strategy, Strategic Planning, Market Analysis.
Who are Mario Augusto De Castro's colleagues?
Mario Augusto De Castro's colleagues are Juliana Santos, Bruna Oliveira De Menezes, Ana Carolina D., Vinicius Nogueira, Priscila Silva, Pedro Verdasca, Caroline Rio.
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