Mario Augusto De Castro Email & Phone Number

São Paulo, SP, BR

Dallas, Texas, US

- Digital transformation implementation. Reshaping digital marketing strategy within social media and other channels of communication.- Revisited market attraction and competitors structure analysis to rebuild the company strategy. Used many updated methodologies and digital marketing strategic assessment to make sure Netwire will grow over the industry.

Moscow, RU

- Improved sales 20% in 6 months, and sales prospecting win rate. Implemented a new prospecting methodology to acquire new leads and improved wallet share in existing customers. - Decreased turnover within our staff, which impacted directly customer NPS and our bottom line. - Changed pricing methodology to value based instead of cost composition. Thus.

London, England, GB

- Implemented e-commerce to Colombia and Chile Prepared Mexico and Brazil for the implementation- Worked on Digital Transformation (elearning platform, business intelligence, online events, etc)- Recognized as the best medical educational process/program and idea among regional directors from the emerging markets in 2021

San Antonio, TX, US

• Grew over 60% EBITDA and 19% top line revenues (2018 versus 2019).
• Recognized as one of the largest country growths of the year (2019).
• Implemented a turnaround strategy through GTM redefinition, market sizing and reshaping commercial focus (productivity, value selling, account planning & KOL program).
• Reported to Latam and Canada Vice-President.
• Responsible for Brazil P&L.BUs: Negative Pressure & AWDMain Medical Specialties: Ortho, Vascular, General Surgeons and Plastic Surgeons.Stakeholders: Nurses, Surgeons, Purchasing department, CXO, Physicians.

Murray Hill, New Jersey, US

• Delivered strong sales growth (41% top line), by GTM strategy and demand generation programs (KOL, HMOs, medical education, training, gamification & portfolio analysis).
• Awarded as the largest country growth (41%) and second in bottom line (16%) in 2017.
• Pioneering a digital driven educational platform within a gamified environment in a costumer centric driven method across 5 Business Units.
• Changed positioning and go to market strategy for the main business unit in Brazil by running analysis and customer insights. Discovered an unknown risk by using public affairs strategy and costumer insights. Found out.
• Managed a formal budget, proficient in establishing/achieving expense and links to results (ROI, NPV & IRR).BUs: Vascular (Stents & Balloons), Vascular Access (Catheters), Oncology (Ports), Surgery (Meshes), Biopsy.

Chicago, US

• Started as an ECLP, it is an International Experienced Leadership Program (2013-2014).
• Implemented a new mechanism (GE Connection) to convert deals in wins, with an increase of 10-20% in win rate and accelerated US$29M. In the first pilot (Brazil) closed $1M deals and rose $2.6M in funnel opportunities..
• Awarded as the Global Marketer of the Year in 2014 for Demand Generation Program.
• Designed and validated a new customer-centric solution that created differentiated value for the organization’s portfolio, putting together 9 different business units.
• Participated in an advanced leadership program (ECLP) for 2 years. Travel to be trained in China, US and Canada.BUs: MRI, CT, Molecular I., Life Care S., Women’s Health, HC IT, Surgery & Ultrasound. Healthcare.

Cambridge, MA, US

• Learning through 60 different nationalities within my classCOURSES: Marketing Solutions, International Marketing, New Product Development, Global Strategy, Innovation Management, Big Data, Consulting Management, Global.

Campinas, São Paulo, BR

• Reinvigorated the Ophthalmology BU by increasing monthly sales to USD2MM, a 150% YoY increase by developing new clients, CRM, educational program (KOL) & sales strategy.
• Mentored the managers to improve their analysis capability to ensure better customer targeting and accurate sales staff assessment.BU: Ophatalmology

Santa Catarina, BR

• Increased monthly sales by $300K by developing a condominium gym facility solution.
• Delivered innovative/consulting sales model that resulted in a 200% increase in product placement.

Paris, France, FR

• Received Best National Performance Award for to 2008 in recognition of a 20% sales increase
• Mentored the sales managers to improve analysis capability to focus on customer product penetration
• Applied CRM with Executive Management and the Doctors who were the actual prescriptors.
• Main specialties exposure: Cardiology, Endocrinology, Ophthalmology, Gynecology, Urology, Psychiatrics, Dermatology, Neurology, Hemodynamics, Geriatrics and OTC products.
• Moreover, increased distributor service and supply capacity to drugstores.

Campinas, SP, BR

• Achieved Record Sales by boosting sales in 50% in one year, by developing a CRM program with key cardiologists;
• Initiated a sales training program, brand positioning strategic plan, market research, competition gap analysis and conducted a product launch in the Cardio Business Unit.

Campinas, SP, BR

• Increased 36% in sales in the interior and 100% in São Paulo in the Cardiology Business Unit and achieved the highest company market share with sibutramine, the main company product;
• Trained the Sales Staff to do specific targeting and CRM with key physicians in Cardiology, Endocrinology, Urology and Psychiatrics.

Campinas, SP, BR

• Stood out by the results not only in leadership capacity, but also in performance within a talents program and sales.

Paris, France, FR

• Increased sales in 30% in 6 months by identifying target customers then awarded national sales prize for one of the best performances of the year.

Certificate, Business And Social Skills - Csr

Master Of Business Administration (Mba), Marketing

Mba In Company, Marketing