Mario Castillo Email & Phone Number

Martínez, Buenos Aires, Ar

I’m in charge of the North America creative department, overseeing operations in the U.S. and Mexico.My role involves building multi-platform advertising campaigns for PepsiCo's brand portfolio, Taco Palenque, Hyatt Hotels, and for other brands on special projects, transforming big ideas into powerful brand-audience connections.Also, I collaborate with the development department on creating websites and apps for brands such as F1, spanning across the sports industry.

London, England, Gb

I was in charge of Northgate Market and California Lottery creative teams, developing cross-platform advertising campaigns from digital content, TV and radio spots to OOH and experiential marketing.Additionally, I collaborated with other Media.Monks LA accounts on special and proactive projects, such as Salsa Búfalo, Doña María, and Havaianas.For all those brands and projects, I crafted the right strategies to uncover the strongest insights and conceptualized big ideas that were executed across different media channels.𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: Through award-winning ideas, I contributed to Northgate Market's rise as one of the top favorite supermarkets among the Hispanic community in SoCal.I participated in a global UNICEF campaign, marking my debut in international initiatives.

Cdmx, Mx

From the media side, I was tasked with building an in-house creative agency to develop advertising campaigns from scratch for different brands across all kind of industries seeking presence in the TelevisaUnivision media mix.Those campaigns included both online and offline advertising, from broadcast TV ads to digital content and experiential marketing.So, I led the in-house creative team in developing the right strategies and big ideas to drive those brands' campaigns forward.𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:I was capable of creating new PayTV advertisement products for the company that transformed into new ways for brands to connect with their audiences.I achieved good results in the ad campaigns that I led and, along with the creative team, were executed, reflecting them in positive metrics for the brands.

Ciudad De México, Cdmx , Mx

I was in charge of creating omnichannel and shopper marketing campaigns for brands like Coca-Cola, Herdez Group brand portfolio, Pfizer, Kellogg's and Caribe Cooler.I also developed experiential marketing campaigns for those brands, both within their different points of sale and beyond, expanding my creativity to large-scale events.And all this by creating strong communication strategies in different media channels for each one of the brands. 𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Made my work cross borders with award-winning creative campaigns for Coca-Cola that were implemented in Latin America.I reached a good level of effectiveness by winning more than half of the pitches I participated in.

Atlanta, Georgia, Us

I was in charge of creating cross-platform and multi-platform advertising campaigns for brands such as F1, Google, Telcel, and the Mexico City’s government of that time.Those advertising campaigns included strategic planning based on brand, consumer, and cultural research that I developed as part of my working process.Additionally, I built internal communication campaigns for brands like Coca-Cola and Schneider Electric. 𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: Successfully created 'The Flavor of F1,' a co-branding contest between various restaurants in Mexico City opened to all GP tourists.I helped Coca-Cola and Schneider Electric achieve a higher level of engagement with each of their stakeholders.

Granada, Distrito Federal, Mx

I developed 360° advertising campaigns for brands such as Bimbo, Casino Caliente, Picot, Trojan, Peñafiel and Johnnie Walker.For those campaigns, I began independently conducting strategic planning through market research and cultural observations to identify the most fertile and least explored consumer insights, which were then reflected in my copywriting.𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Created the "soccer sixth sense" concept for Casino Caliente, which became the leading brand communication concept for over 6 years.Successfully achieved the marketing goals of every campaign I participated in by establishing emotional connections between the brands and their audiences.

Mx

On the media side, I started crafting business advertising initiatives that helped the company innovate its media offer.Additionally, I started involving myself in creative copywriting for different brands across all kinds of industries that wanted to have presence in ISA's media mix.𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:I successfully executed my first experiential marketing initiative in Mexico City's subway and airport.

Bosques De Las Lomas, Distrito Federal, Mx

In the scent department, I was responsible for planning the logistics involved in receiving and shipping in-store scent products.This involved effectively managing the existing and potential clients to ensure the continuous expansion of the company's portfolio of associated brands.𝐌𝐚𝐢𝐧 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭:I successfully obtained approval for my first commercial project by implementing efficient logistics planning, which resulted in reduced costs for the creation, collection, and delivery of in-store scent products.

Licenciatura, Publicidad

Master, Creatividad Integral

Workshop De Storytelling, Marketing Y Publicidad