Mario Castaneda Email & Phone Number

Cambridge, Ma

Manage all aspects of ProductDossier operations in the United States, including Sales, Marketing and Business Development to grow revenues and sales. ProductDossier is an enterprise software product company that helps companies striving for improved business excellence to achieve higher growth and profitability. Our key solutions are: Opportunity-to-CASH for Professional Services Automation (PSA), and NPD solutions for Life Sciences and Pharmaceuticals, Engineering and Manufacturing, and Engineering Procurement and Construction (EPC) companies.

Acton, Massachusetts

Work with companies and start-ups to develop their market and business strategy and innovation plans to grow revenues and sales and to maximize profit. Industries include high tech, robotics, wearables, recruitment, medical devices, and SaaS. Work with clients to successfully develop and execute their market strategies and business planning, product launches, innovation, process improvement, and business development.Created U.S. business plan for a SaaS Business Process and Product Lifecycle solution company based in India.Temporary CMO for Electric Vehicle robotic charger start-up. Company was finalist in MassChallenge and CleanTech Open Entrepreneur contests. Developed business plan and performed market and business development functions with CEO.Currently working in introduction of healthcare fitness device with inventor and CEO as President at ShuffleFit

Manning School Of Business

Instructor for "Global Enterprise and Competition," a capstone course in the MBA Foundation Program. This course is designed to integrate and to consolidate all previously taken business courses into a broader, innovative-oriented strategic bridge to the future. Also teaching "Corporate Entrepreneurship," an undergraduate course focused on transforming the culture in companies and corporations to encourage innovation and entrepreneurship.

Boston, Massachusetts

Led company with patented product designed and developed by a physician and leading-edge designer that promotes activity while sitting - which combats the many health hazards of sitting.In charge of all operational and strategic aspects working jointly with Co-Founder and CEO.Developed Business Plan and Strategy and raised funds to finalize and license product or take it to market.

Cambridge, Massachusetts

Successfully led consulting teams in projects and initiatives in Market Strategy, Business Planning, and Innovation. Fortune 500 clients included J&J, BMW, Abbott Laboratories, PepsiCo, Henkel, and Boeing .Grew revenue by 400% over a period of six years working with U.S. office Managing Director and Partner.Responsible for training new hires.CONSULTING ENGAGEMENT EXAMPLES:ABBOTT LABORATORIES, Multiple Global Locations Increased sales by 35% by developing and implementing successful Business Plans jointly with international Country General Managers.Developed Product Launch and Life Cycle Workshops to implement Brand and Market Processes. Results included successful global introduction of Humira, a $2 billion product.NOVARTIS, Switzerland and United States Developed Launch and Segmentation Plan with Marketing Directors for the global launch of Glivec, an oncology drug with current sales of $1.5 billion.Led Executive Assessment program to evaluate and coach Marketing Directors to improve performance. JOHNSON AND JOHNSON, New Jersey, Cincinnati and International Locations Managed consulting teams on delivery of Product Life Cycle management, Marketing Mix and Sales Excellence training to executives in the Pharmaceutical and Medical Device areas. Companies included Ethicon Endo Surgery and Ethicon.THE BOEING COMPANY, Various U.S. Locations Designed and delivered workshops on Market Excellence for 1,200 executives. Results included increased focus on business development and an improved segmentation strategy, including product development of the 787 Dreamliner, the most successful airplane launch in history.HENKEL INTERNATIONAL Round Rock, CT Conducted Competitive Analysis workshops with Loctite Adhesive Director of Strategic Marketing and his executive team (product represented more than 50% of company’s U.S. sales) to analyze the competition, channel, and customer behavior .

Wakefield, Massachusetts

Managed marketing team of six and all aspects of market plan including web and traditional advertising and publicity, and guerrilla marketing for start-up that reached $2 million in revenues.

Boca Raton, Florida

Exceeded key revenue and profit objectives for 3 consecutive years by minimum of 10%.Led team that successfully launched 16 consumer and B2B products on time and exceeded first-year sales objectives by minimum of 15%.Saved $1.2 million in annual inventory carrying costs by analyzing and implementing Supply Chain Management plan working with sales and channels colleagues.Grew sales from $0 to $400,000 per month in one year by initiating and implementing the strategic plan for web and e-commerce sites for computer and server divisions.Managed P&L and all Go-to-market activities of Latin America Division with $600 million annual revenue.Managed market budget of $28M and staff of 16 professionals. Responsibilities included PR, advertising, channel management, web and traditional marketing, and market research for both consumer and commercial product segments. Launched targeted country web sales sites integrating retail and wholesale partners as fulfillment channels.

Cambridge, Massachusetts

Led the launch and product life cycle management of multiple camera and film products in the consumer and B2B space in the U.S., Europe and Asia Pacific. Six of eight products introduced exceeded sales plans by at least 50%. Managed sales and merchandising group of 7 people in U.S. Western region. Grew business by 30% year-to-year.Positions held included: Sales Manager, U.S. and International Market Manager and Senior Product Manager.

Mba, Marketing

Activities and Societies: Vice-President - Marketing Club. UCLA Rugby Club.Master in Business Administration with a concentration.

Bachelor Of Science, Business Administration

Activities and Societies: President of Pi Alpha Alpha Honor Society.Bachelor of Science in Business Administration

Formulating Management Strategies Program

Competitive Marketing Strategies - Executive Program