Mario Diferdinando Email & Phone Number

I lead the commercial analytics product management team and I'm accountable for the planning, commercialization, and ongoing management of real world data driven analytics solutions designed to benefit our pharmaceutical partners and Cencora stakeholders. I support an Agile, iterative development process, and I advocate for my external and internal strategic partners to ensure the progressive solutions we develop overcome key healthcare challenges to grow business, and improve patient care.

Accelerated the financial success of Audience Identity Manager (AIM) by developing and launching AIM Journey - a new line extension which tracks website activity of pharmaceutical HCP targets across DMD’s pharma and endemic medical ecosystem. Produced a comprehensive medical ontology reference to fuel the contextualization of AIM Journey URL records. Improved the quality of the AIM HCP-level data by initiating new data integrity processes.• Embraced the Agile framework, values and principles, and lead the quarterly road map planning process to prioritize market-driven features and development initiatives to ensure accuracy, stability, and scalability of the product.• Collaborated with the Chief Product Officer and senior management team to develop the annual product plan.• Grew product awareness and generated sales leads through automated digital marketing. • Maximized sales support through print collateral, product training, and Subject Matter Expertise.

Maximized the effectiveness of HCP and institution outreach programs by combining high resolution physician network analysis with quantifiable payer and health system influence. Leveraged real world claims and EMR data repositories for customized commercial effectiveness analyses, data integration, and best in class visualization solutions for multiple brand stake holders.• Generated strategic account plans for top tier pharmaceutical clients.• Introduced new business opportunities and uncovered critical client issues, recommending analytical methods in line with the company’s value proposition.• Contributed market feedback concerning the effectiveness of products, services, and marketing programs to further develop the infrastructure and fundamentals of the newly formed analytics division.

Horsham, Pa

Created and executed strategic account plans for top tier pharmaceutical clients. Lead account management, product development, and advanced analytics teams in the creation and delivery of brand/sales force effectiveness solutions. • Maximized syndicated and custom market research data to help clients conceptualize a compelling brand identity, execute messaging strategies, and drive sales force quality. • Enhanced client programs to monitor sales force compliance with FDA Corporate Integrity Agreements.• Grew strategic account 152% in first two years, increasing footprint from 5 brands to 13 brands across General Medicine, HIV and Oncology.

Mount Laurel, Nj

Collaborated with founders and executive management team to establish the product management function for the startup company. Fostered a pragmatic marketing approach to product development and optimized strategies to position the company for future growth. Generated market driven user stories, developed pricing models, and expanded promotional campaigns to penetrate the market and generate steady, continuous growth.• Championed a successful, clear vision supported by short and long-term product plans to generate annual revenue growth reaching $19 Million in the first five years.

Scottsdale, Az

Streamlined development of an internet B2B model designed to help healthcare clients understand and use their Pharmacy Benefit Manager (PBM) plan benefit. Designed and promoted corporate website, and newly launched client member websites, through innovative co-branding strategies, search engine optimization techniques, and compelling account specific health plan content.• The web portal allowed customers to gain a clear understanding of their health plan benefits, and its success is illustrated by continued usage of more than 100 million plan members.

Phoenix, Az

Collaborated with the Vice President and General Manager to plan and lead initiatives to achieve company growth. Grew the business to become the industry’s leading source of physician recommendation information for over the counter medicines and health related consumer products. The service continues to be a profitable line within IQVIA’s Primary Intelligence division. • Hosted semi-annual advisory board meetings to identify new commercial opportunities.• Maximized development support from internal and external teams to scale product to industry needs. • Shared profit and loss accountability, and implemented tactics to increase profit margins on $6 Million in annual revenue.

Scottsdale, Az

Consulted with pharmaceutical industry sales leadership teams on effective physician targeting, segmentation, and resource allocation programs. Set pricing guidelines, drafted contracts, ran promotional campaigns and provided subject matter expertise to the sales department. Optimized product strategies and tactics, growing the flagship brand’s market share and increasing revenue to $50 Million annually.