Mohamed Ali Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Egypt

✪ Working on clients Performance Marketing campaigns across different channels.✪ Demonstrated expertise in managing large-scale marketing campaigns with monthly spends of up to 7M AED; Planning, execution and reporting resulting in significant improvements in client Revenue and overall campaign success metrics.✪ managing a small team of performance marketing specialists.✪Strategically drafting and developing comprehensive media plans** that align with client goals and maximize campaign effectiveness.✪ Develop and draft tailored media plans** that meet client objectives, focusing on maximizing ROI and engagement. ✪ Monitor and optimize media plans** based on performance metrics, making adjustments as necessary to improve outcomes.✪ Industries:E-commerce

Dubai, United Arab Emirates

Managing portfolio of biggest players in the region at different verticals performance marketing efforts in all platforms and all channels.Helping in planning future campaigns and defining KPIs.Optimization and meeting KPIs.Reporting on campaigns performance against predefined KPIs.Testing and learning the best performing strategies, creative best practices and set up.Clients: Aldar Properties, Kia, Dubai Assets management, Redbull Mobile Oman, Renna, Nissan Oman, INFINITI Oman, Changan Oman, Baic Oman, Bestune Oman, Foton Oman, Muscat Bay, Renault Oman, Volkswagen Oman, LG

Dubai, United Arab Emirates

🔝Performance Marketing.✅ SEM.📊 Paid Social.🚻 CRM.📰 SEO.📲 App Marketing.💱 Affiliate.

Dubai, United Arab Emirates

- Facebook/Instagram Ads Operations • Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;• Construction and operative support of campaigns • Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.• Structuring & setting up Internet Prospecting & Remarketing Campaigns• Designing the conversion Funnel for E-commerce.• Tracking conversion rates & growth effectiveness and usability• Monitoring, Improving & Optimizing the performance to the best of possible KPIs: ROI, ROAS, AOV, CPT, CPV, CPM, • CO-Develop strategies and leveraging sales for the E Commerce Campaigns.• Web Analytics monitoring and reporting against key metrics.• Keeping our commerce Campaigns up to date with E Marketing Performance trends & best Practices.• Identify trends and insights, and optimize AD spend and performance based on the insights.• Brainstorm new and creative E Commerce growth strategies.Clients: Domino's Pizza KSA, Cryo, Btech, Al Majed for Aud

District Brno-City, Czech Republic

- Facebook & Instagram Ads Operations • Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;• Construction and operative support of campaigns • Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.• Structuring & setting up Internet Prospecting & Remarketing Campaigns• Designing the conversion Funnel for E-commerce.• Tracking conversion rates & growth effectiveness and usability• Monitoring, Improving & Optimizing the performance to the best of possible KPIs: ROI, ROAS, AOV, CPT, CPV, CPM, • CO-Develop strategies and leveraging sales for the E Commerce Campaigns.• Develop brand awareness, Generate inbound traffic and cultivate leads and sales.• Web Analytics monitoring and reporting against key metrics.• Keeping our commerce Campaigns up to date with E Marketing Performance trends & best Practices.• Identify trends and insights, and optimize AD spend and performance based on the insights.• Brainstorm new and creative E Commerce growth strategies.Clients: Dating.com, Alegro, Btech, Domino's Pizza KSA, Domino's Pizza UAE, Zapatos.es, Escarpe.it

Cairo, Egypt

Understanding clients’ products and services, feeding into their search marketing campaign and objectives, while construction an operative support for their campaigns (incl. Keyword-research and Creation of Ad-Texts), and sharing campaign strategies with recommendations to improve performance.Management of the following client portfolio: Goejaza.com, Selvium.com, Edfa3ly.co, acma-co.com, waffarx.com•

Dubai, United Arab Emirates

Roles & Responsibilities:• Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;• Manual bid optimization and budget management, working to a specific ROI figure• Construction and operative support of campaigns (incl. Keyword-research and Creation of Ad-Texts)• Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.• Understand client’s products and services, and feed into client search marketing campaign and objectives.Key skills:• PPC (Google)• Display (GDN, Gmail Ads)• Youtube Ads• Google AnalyticsClients: Sun & Sand Sports.

Cairo Governorate, Egypt

Google AdWords for Edfa3ly.co & Yashry.com:• Developing, Coordinating and Executing E Commerce Company internet marketing SEM Strategies.• Structuring & setting up Internet SEM E-Commerce & GDN Display Campaigns including re-marketing• Designing the conversion Funnel for E-commerce SEM Campaigns.• Managing & Optimizing Internet SEM & GDN Campaigns & re-marketing.• Tracking conversion rates & growth (effectiveness and usability) of re-marketing Lists.• Monitoring, Improving & Optimizing the performance to the best of possible SEM E-Commerce KPIs: ROI, ROAS, AOV, CPT, CPV• CO-Develop strategies and leveraging sales for the Paid Search E Commerce Campaigns.• Web Analytics monitoring and reporting against key metrics.• Keeping Our SEM – Ecommerce Campaigns up to date with E Marketing Performance trends & Best Practices.• Identify trends and insights, and optimize AD spend and performance based on the insights.• Brainstorm new and creative growth SEM E Commerce strategies.• Collaborate with internal teams to create landing pages and optimize Website E Commerce Conversion Rate.

Cairo, Egypt

Developing, Coordinating and executing internet marketing campaigns: Google Adwords, FaceBook, Hsoub AdsManaging Internet marketing activities including Pay-per-click, and re-marketing.Tracking conversion rates.Devising strategies to drive online traffic to the company website.Web Analytics monitoring and reporting against key metrics.Identify trends and insights, and optimize spend and performance based on the insights.Collaborate with internal teams to create landing pages and optimize user experience

Cairo Governorate, Egypt

Structuring and building out Google AdWords PPC campaigns.• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Researching keywords and sorting them into Ad Groups.• Identify the least expensive but most powerful and profitable keywords for client sites.• Setting and managing bids.• Manage Display network placement lists on AdWords and through other contextual advertising platforms.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.• Keep pace with search engine and PPC industry trends and developments.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.• Optimizing the performance for the best possible KPIs (CTR, Conversion Rate, CPA, CPC, …etc.)• Analyzing the performance data and extracting meaningful stats and trends.

Cairo Governorate, Egypt

- Managing SEM Campaigns on Goggle & Bing from structure, Optimization & Reporting. - Manage Keyword bids daily.-reports on performance and recommendations to the client for the monthly report

El Sokhna

Simultaneous Interpretation of training sessions for the warehouse Teams (120persons).• Spanish interpretation for the Logistics executive’s morning meetings.• Communication channel for the foreign experts to solve the language dilemma.• Technical translation for all Logistics SOPs from Spanish into English.• Solving hotel accommodation service unconvinced problems for SSGE foreign experts.• Organizing recreation tours for SSGE foreign experts to the monumental places in Egypt.• Welcoming & greeting service for SSGE foreign experts.• Departure greeting service upon going back home country even for vacation or final departure.

Egypt

• Keyword research through Brainstorm to identify the potential key words useful for getting more traffic to the website.• Analyzing those key words using the different soft wares to get the locally targeted search volume and the global number of searches and Kei index..• Recommendation on content targeted keywords.• Review, analyze and Making SEO reports client sites for areas that need to improved, deleted, or revised and discussing it with client to see how to implement the recommendation.• Strategize ways to improve and track site performance such as GA.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Cairo, Egypt

Responsible for guiding Spanish-speaking tourists.providing cultural and historical information about Egyptian sites.coordinating schedules and transportation, and ensuring a smooth travel experience. help with language barriers, and offer insights into Egyptian customs and history. Manage hotels check in & Out.arrange the daily tours and meals.handle any issues that arise during the tour, and create a positive, engaging experience for travelers.

Bachelor Of Arts, Spanish Language And Literature, Very Good

Master'S Degree, Tourism And Travel Services Management, Fair

Course, Business

3 May 09- 20 Aug 09 Basic Business Skills Acquisition (BBSA) Cairo, Egypt - Sponsored by the Future Generation Foundation (FGF).

Notable, Spanish Culture & Language

Activities and Societies: Cursos de Espanolhttp://diplomas.cervantes.es/en

Nanodegree, Advanced Digital Marketing

Chinese Language Course, Chinese Language And Literature, 3.5

None Degree, Chinese Language And Literature