Mohamed Ali

Mohamed Ali Email and Phone Number

Performance Marketing Manager @ Assembly Global
Cairo, Cairo Governorate, EG
Mohamed Ali's Location
Cairo, Egypt, Egypt
About Mohamed Ali

B2B & B2C Performance marketing growth strategies innovation it's my battlefield for growth and excellence.I always find new tactics to to over achieve PPC Media Buying targets on On Google & Paid Social.Overachieving Marketing KPIs targets is my game.I like to help businesses growing & prospering using my funnel, recommendations & tactics.I have more than 11 years managing different digital channels in different verticals: Real Estate, Banking, Automotive, Telecom, E-Commerce, Travel, RetailSpecialties:- Performance Marketing.- Media Buying.- Branding.- SEM / Display Marketing.- Social Media Marketing.- Integrated Marketing Campaigns.- Digital Marketing.- Launch Strategy.- CRO.- ROI Optimization.- Sales Funnel Optimization.- Growth Strategy.

Mohamed Ali's Current Company Details
Assembly Global

Assembly Global

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Performance Marketing Manager
Cairo, Cairo Governorate, EG
Mohamed Ali Work Experience Details
  • Assembly Global
    Performance Marketing Manager
    Assembly Global
    Cairo, Cairo Governorate, Eg
  • Assembly Global
    Performance Marketing Analyst
    Assembly Global Apr 2024 - Present
    Cairo, Egypt
    ✪ Working on clients Performance Marketing campaigns across different channels.✪ Demonstrated expertise in managing large-scale marketing campaigns with monthly spends of up to 7M AED; Planning, execution and reporting resulting in significant improvements in client Revenue and overall campaign success metrics.✪ managing a small team of performance marketing specialists.✪Strategically drafting and developing comprehensive media plans** that align with client goals and maximize campaign effectiveness.✪ Develop and draft tailored media plans** that meet client objectives, focusing on maximizing ROI and engagement. ✪ Monitor and optimize media plans** based on performance metrics, making adjustments as necessary to improve outcomes.✪ Industries:E-commerce
  • Havas Middle East
    Senior Performance Marketing Specialist
    Havas Middle East Mar 2021 - Apr 2024
    Dubai, United Arab Emirates
    Managing portfolio of biggest players in the region at different verticals performance marketing efforts in all platforms and all channels.Helping in planning future campaigns and defining KPIs.Optimization and meeting KPIs.Reporting on campaigns performance against predefined KPIs.Testing and learning the best performing strategies, creative best practices and set up.Clients: Aldar Properties, Kia, Dubai Assets management, Redbull Mobile Oman, Renna, Nissan Oman, INFINITI Oman, Changan Oman, Baic Oman, Bestune Oman, Foton Oman, Muscat Bay, Renault Oman, Volkswagen Oman, LG
  • Bankonus
    Performance Marketing Manager
    Bankonus Mar 2020 - Mar 2021
    Dubai, United Arab Emirates
    🔝Performance Marketing.✅ SEM.📊 Paid Social.🚻 CRM.📰 SEO.📲 App Marketing.💱 Affiliate.
  • Business Factory
    Senior Ppc Specilaist
    Business Factory Feb 2019 - Mar 2020
    Dubai, United Arab Emirates
    - Facebook/Instagram Ads Operations • Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;• Construction and operative support of campaigns • Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.• Structuring & setting up Internet Prospecting & Remarketing Campaigns• Designing the conversion Funnel for E-commerce.• Tracking conversion rates & growth effectiveness and usability• Monitoring, Improving & Optimizing the performance to the best of possible KPIs: ROI, ROAS, AOV, CPT, CPV, CPM, • CO-Develop strategies and leveraging sales for the E Commerce Campaigns.• Web Analytics monitoring and reporting against key metrics.• Keeping our commerce Campaigns up to date with E Marketing Performance trends & best Practices.• Identify trends and insights, and optimize AD spend and performance based on the insights.• Brainstorm new and creative E Commerce growth strategies.Clients: Domino's Pizza KSA, Cryo, Btech, Al Majed for Aud
  • Business Factory S.R.O.
    Ppc Specialist
    Business Factory S.R.O. Jul 2018 - Jan 2019
    District Brno-City, Czech Republic
    - Facebook & Instagram Ads Operations • Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;• Construction and operative support of campaigns • Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.• Structuring & setting up Internet Prospecting & Remarketing Campaigns• Designing the conversion Funnel for E-commerce.• Tracking conversion rates & growth effectiveness and usability• Monitoring, Improving & Optimizing the performance to the best of possible KPIs: ROI, ROAS, AOV, CPT, CPV, CPM, • CO-Develop strategies and leveraging sales for the E Commerce Campaigns.• Develop brand awareness, Generate inbound traffic and cultivate leads and sales.• Web Analytics monitoring and reporting against key metrics.• Keeping our commerce Campaigns up to date with E Marketing Performance trends & best Practices.• Identify trends and insights, and optimize AD spend and performance based on the insights.• Brainstorm new and creative E Commerce growth strategies.Clients: Dating.com, Alegro, Btech, Domino's Pizza KSA, Domino's Pizza UAE, Zapatos.es, Escarpe.it
  • Upwork
    Freelance Digital Marketing Consultant.
    Upwork Jan 2017 - Jul 2018
    Cairo, Egypt
    Understanding clients’ products and services, feeding into their search marketing campaign and objectives, while construction an operative support for their campaigns (incl. Keyword-research and Creation of Ad-Texts), and sharing campaign strategies with recommendations to improve performance.Management of the following client portfolio: Goejaza.com, Selvium.com, Edfa3ly.co, acma-co.com, waffarx.com•
  • Netbooster
    Ppc- Sem - Gdn Senior Account Executive
    Netbooster Jun 2016 - Dec 2016
    Dubai, United Arab Emirates
    Roles & Responsibilities:• Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;• Manual bid optimization and budget management, working to a specific ROI figure• Construction and operative support of campaigns (incl. Keyword-research and Creation of Ad-Texts)• Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.• Understand client’s products and services, and feed into client search marketing campaign and objectives.Key skills:• PPC (Google)• Display (GDN, Gmail Ads)• Youtube Ads• Google AnalyticsClients: Sun & Sand Sports.
  • Edfa3Ly
    Performance Marketing Account Manager (Sem - Gdn E-Commerce - Google Adwords)
    Edfa3Ly Apr 2015 - Apr 2016
    Cairo Governorate, Egypt
    Google AdWords for Edfa3ly.co & Yashry.com:• Developing, Coordinating and Executing E Commerce Company internet marketing SEM Strategies.• Structuring & setting up Internet SEM E-Commerce & GDN Display Campaigns including re-marketing• Designing the conversion Funnel for E-commerce SEM Campaigns.• Managing & Optimizing Internet SEM & GDN Campaigns & re-marketing.• Tracking conversion rates & growth (effectiveness and usability) of re-marketing Lists.• Monitoring, Improving & Optimizing the performance to the best of possible SEM E-Commerce KPIs: ROI, ROAS, AOV, CPT, CPV• CO-Develop strategies and leveraging sales for the Paid Search E Commerce Campaigns.• Web Analytics monitoring and reporting against key metrics.• Keeping Our SEM – Ecommerce Campaigns up to date with E Marketing Performance trends & Best Practices.• Identify trends and insights, and optimize AD spend and performance based on the insights.• Brainstorm new and creative growth SEM E Commerce strategies.• Collaborate with internal teams to create landing pages and optimize Website E Commerce Conversion Rate.
  • Go Ejaza
    Digital Marketing Executive
    Go Ejaza Sep 2014 - Apr 2015
    Cairo, Egypt
    Developing, Coordinating and executing internet marketing campaigns: Google Adwords, FaceBook, Hsoub AdsManaging Internet marketing activities including Pay-per-click, and re-marketing.Tracking conversion rates.Devising strategies to drive online traffic to the company website.Web Analytics monitoring and reporting against key metrics.Identify trends and insights, and optimize spend and performance based on the insights.Collaborate with internal teams to create landing pages and optimize user experience
  • Denver Ppc
    Senior Sem Analyst
    Denver Ppc Jun 2012 - Aug 2012
    Cairo Governorate, Egypt
    Structuring and building out Google AdWords PPC campaigns.• Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.• Researching keywords and sorting them into Ad Groups.• Identify the least expensive but most powerful and profitable keywords for client sites.• Setting and managing bids.• Manage Display network placement lists on AdWords and through other contextual advertising platforms.• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.• Keep pace with search engine and PPC industry trends and developments.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.• Optimizing the performance for the best possible KPIs (CTR, Conversion Rate, CPA, CPC, …etc.)• Analyzing the performance data and extracting meaningful stats and trends.
  • Denver Ppc
    Sem Analyst
    Denver Ppc Mar 2012 - Jun 2012
    Cairo Governorate, Egypt
    - Managing SEM Campaigns on Goggle & Bing from structure, Optimization & Reporting. - Manage Keyword bids daily.-reports on performance and recommendations to the client for the monthly report
  • Saint-Gobain Glass
    Translator & Simultaneous Interpreter From & Into (Spanish- English- Arabic)
    Saint-Gobain Glass May 2010 - Jul 2011
    El Sokhna
    Simultaneous Interpretation of training sessions for the warehouse Teams (120persons).• Spanish interpretation for the Logistics executive’s morning meetings.• Communication channel for the foreign experts to solve the language dilemma.• Technical translation for all Logistics SOPs from Spanish into English.• Solving hotel accommodation service unconvinced problems for SSGE foreign experts.• Organizing recreation tours for SSGE foreign experts to the monumental places in Egypt.• Welcoming & greeting service for SSGE foreign experts.• Departure greeting service upon going back home country even for vacation or final departure.
  • Ioeti
    Internet Organic Marketing Seo Specialist
    Ioeti Nov 2009 - Apr 2010
    Egypt
    • Keyword research through Brainstorm to identify the potential key words useful for getting more traffic to the website.• Analyzing those key words using the different soft wares to get the locally targeted search volume and the global number of searches and Kei index..• Recommendation on content targeted keywords.• Review, analyze and Making SEO reports client sites for areas that need to improved, deleted, or revised and discussing it with client to see how to implement the recommendation.• Strategize ways to improve and track site performance such as GA.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Abu Simble Travel
    Spanish Tour Leader
    Abu Simble Travel Oct 2005 - Jan 2008
    Cairo, Egypt
    Responsible for guiding Spanish-speaking tourists.providing cultural and historical information about Egyptian sites.coordinating schedules and transportation, and ensuring a smooth travel experience. help with language barriers, and offer insights into Egyptian customs and history. Manage hotels check in & Out.arrange the daily tours and meals.handle any issues that arise during the tour, and create a positive, engaging experience for travelers.

Mohamed Ali Education Details

Frequently Asked Questions about Mohamed Ali

What company does Mohamed Ali work for?

Mohamed Ali works for Assembly Global

What is Mohamed Ali's role at the current company?

Mohamed Ali's current role is Performance Marketing Manager.

What schools did Mohamed Ali attend?

Mohamed Ali attended Al-Azhar University, Egoth High Institute For Tourism & Hotels Management, Berlitz, Instituto Cervantes, Udacity, Shenyang Normal University, Guangxi University.

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