Passionate entrepreneur with broad experience working in fast-paced corporate and start-up environments // Lecturer & mentor at ESADE and CEO at Marmota // Tech investor and advisor, highly interested in digital, blockchain and web3 ecosystems.• Experience founding and launching projects from seed round to exit. (CEO of Marmota, company exit in June 2021. // Co-Founder and former CEO of The Rice Co, company exit in November 2019)• Cross-functional C level experience gained over the years from marketing and sales to finance and operations.• Solid experience in M&A, fund-raising and start-up acceleration. Used to work in venture capital and private equity environments.• Growth expert. Proven track record on defining and executing omnichannel multi-product/category growth plans and go-to-market models for big consumer brands and companies.• Marketing specialist. Best in class knowledge about all marketing areas obtained from both FMCG and tech ecosystems. Obsessed with product development, consumer understanding, market research, insight identification, product and concept testing, communication strategy, branding, media planning, TV advertising, design, PR, social media, performance marketing, e-commerce, crowdfunding, influencer marketing, CRM, SEO, CRO, UX, marketing automation, email marketing, trade marketing, retail marketing, etc.• Board member and advisor in several projects related to web2 & web3. • Highly involved with education: Mentor & visiting lecturer @ ESADE and other business schools in Barcelona.What moves me :)• Surfing.• Fitness & wellness: Ironman Finisher.• Music: Self-taught singer and songwriter.