At Proof, we're revolutionizing legal tech, trusted by thousands of law firms, and growing rapidly. I lead our engineering team in developing and enhancing our cutting-edge legal services platform. My key responsibilities include:- Managing feature development and system improvements.- Driving strategic direction and execution of engineering projects.- Hiring, onboarding, and mentoring engineers.- Collaborating on product roadmaps and team objectives.

Collaborate with Sheva's portfolio companies, refining their pitches, providing feedback, and serving as a liaison between the portfolio companies and my network. Make a point to schedule quarterly updates to track their progress, thereby enhancing their sense of ownership and support.

Led a dynamic group of 30-35 full-stack, backend, frontend, and mobile engineers, including 2 senior managers and a staff engineer, focused on Retailer Growth within the organization. Oversaw the strategic direction and execution of projects across Top-of-funnel, Acquisition, Activation, Lifecycle, and Open with Faire pods, enhancing collaboration and innovation to drive significant advancements in retailer engagement and platform growth.As the first Engineering Group Lead within the pilar, I played a key role in shaping the position's core responsibilities and strategic significance. My duties involved fostering collaboration between engineering teams and cross-functional partners, crafting strategic roadmaps and Objectives and Key Results (OKRs), and aligning our engineering efforts with the wider goals of the organization.Drove team growth and built a positive culture by leading hiring and onboarding, guiding individual development, and dynamically adjusting team structures to meet goals. Focused on creating a supportive environment that values inclusivity, open feedback, and strong collaboration, resulting in enhanced team performance and a cohesive, engaged workplace.Managed directly the Tofu pod (4-6 engineers), spearheading SEM and SEO strategies. Developed and implemented a data-driven pipeline and automation system to generate thousands of keyword-relevant e-commerce product pages, addressing unique challenges and significantly enhancing online visibility. Applied a hypothesis-driven approach to stabilize volatile keyword rankings through targeted internal linking, demonstrating measurable improvement (30% YoY growth). Owned clear KPIs related to SEO, contributing to the company’s north star metric of Gross Merchandise Value (GMV).

Managed and provided oversight for three engineering pods: Financial Products, Insider, and Markets + Pricing, leading a team of 20 engineers.Onboarded onto the Financial Product pod, managing 10-12 engineers and securing smooth team operations during the transition. Provided support to a few engineers recovering from disappointing reviews, catalyzing notable advancements in their performance and confidence.Joined the market pod just before Faire Summer Market (similar to Amazon Prime Day), pinpointing vulnerabilities and setting new processes for an incident-free execution, contrasting with past events' issues. Post-event, led a review to overhaul team processes, roadmap, and OKRs, significantly improving future performance.Guided a new manager with multiple growth areas within the Insider pod, providing detailed, constructive feedback to refine team execution and engineer support, significantly boosting leadership effectiveness and fostering positive team evolution.Won the Embrace the Adventure quarterly award for leading the Alcohol sale project with the Financial Product pod, recognized for exceptional execution and innovative approach.

Led the development and implementation of MasterClass' marketing technology architecture, ensuring it aligned with industry best practices and supported the organization's goals.Designed and constructed flexible platforms to meet the evolving demands of the industry, with a focus on privacy, performance, and security.Established and maintained a high standard for marketing analytics, driving the team to consistently exceed benchmarks and deliver actionable insights.Collaborated closely with cross-functional leaders and teams to contribute to company-wide initiatives and drive organizational success.Managed a wide-ranging portfolio of responsibilities, including overseeing lifecycle marketing, AdTech, customer journey management, SEO, and SEM, to drive effective marketing strategies and campaigns.

As a Karat Interviewer, I conducted technical interviews for clients using Karat's industry-leading training and assessment platform. With my expertise in software engineering and interviewing, I assessed candidates' technical skills, problem-solving abilities, and communication skills. I provided insightful feedback to clients to help them make informed hiring decisions and contributed to building strong, diverse teams. Working in a fast-paced and collaborative environment, I excelled at delivering an exceptional candidate experience thanks to Karat's training and support.

Oversaw the entire AdTech domain, including product management, architectural direction, and engineering leadership, as Engineering Manager at Rex Homes.Spearheaded the seamless integration of AdTech solutions for buyers and sellers, resulting in the establishment of a robust marketing automation framework.Initiated partnerships with advertising entities for real-time bidding and retargeting.Managed multiple initiatives, including cutting-edge service for inbound traffic, customer abandonment recapture effort, and foundational bidding model.Played a central role in managing REX's communication platform, including email, SMS, in-app notifications, and web notifications, as well as call center initiatives integrating Salesforce and Twilio Flex.We cemented crucial advertising partnerships, expanding our reach and precision in the market. We also proudly launched REX's inaugural sweepstakes, optimized our inbound services, and introduced customer recapture strategies. Recognizing the importance of data-driven decision-making, I implemented detailed tracking mechanisms that allowed us to measure the success of each advertising channel. Additionally, we incorporated campaign-level phone tracking via Twilio.

Led engineering efforts for SEM and customer relationship management with ExactTarget, resulting in the successful delivery of top-tier features and critical bug resolutions.Collaborated closely with cross-functional teams to enhance engineering efficiency and boost the effectiveness of SEM campaigns.Utilized analytical prowess to enhance customer engagement through email marketing, resulting in increased click-through rates and conversions.

Hired as the first employee for Conde Nast Austin office. Responsible for the user platform powering all of Conde Nast brands (Vogue, Wired, The New Yorker, Vanity Fair, Epicurious, Pitchfork, etc.).The user platform is responsible for authentication, authorization, registration, user profiles, user tracking, and user-generated content for all 20+ Conde Nast brands. The platform is also responsible for user communication like email, sweepstakes, newsletters, etc.Improved engineering processes and changed the architecture of the platform from a collection of monolithic applications to a micro-services architecture controlled by gateways.Managed a distributed team of software engineers and implementation specialists over multiple locations: New York, Virginia, Texas, and Michigan.Member of Conde Nast architecture group.

Spearheaded the design and development of multiple microservices, enhancing system efficiency and functionality, and implemented programmatic techniques to optimize paid media spending, achieving a 50% increase in landing page speed. Monitored visitor attribution to accurately track and analyze paid media campaigns, leading to more effective cost management and user experience improvements that reduced costs per click and acquisition.Conducted data scraping, engineering, and science projects to bolster the sales team's efforts, directly contributing to revenue growth. These initiatives included optimizing landing pages and leveraging analytical insights to refine marketing strategies and improve overall campaign performance.

Managed a diverse team and defined product requirements for PetRelocation, resulting in improved productivity and streamlined processes.Revamped CRM software to enhance customer experience and increase lead conversion rates by 7% (from 4%), resulting in tripling revenues with the same amount of leads.Led a complete company rebranding effort, including a new logo, messaging strategy, and website redesign, positioning PetRelocation for growth and attracting a larger customer base.Implemented web-based solutions and strategies to improve online visibility and drive organic traffic to the PetRelocation website, resulting in a 40% increase in website visitors.Collaborated with cross-functional teams to develop and execute product strategies, resulting in the successful launch of new web-based products and services.

Managed software development activities for various projects. Responsible for the technical direction of the company's core business. Hired and led a team of five full-time technical employees and numerous contract employees.

Contributed in a senior role to Zarlink’s core software projects. Notable achievements:- Responsible for IP, Web Server, UI and database software components for a Wi-Fi SIP phone project. Also involved in supporting off-the-shelf file system, SIP and IP protocol stacks.- Implemented new features to an existing software-based SLIC. Migrated the software base to multiple hardware platforms. - Developed homebrew software for internal usage such as software profiling.- Architected a solution to enable any part of the firmware to be patched in RAM. - Added SNMP support to line testing.

As part of my responsibilities, I implemented Wi-Fi functionalities and provisions into a VoIP access device. This involved implementing a range of features including security protocols such as WEP, WPA, and 802.11x, access control lists, Quality of Service (QoS), Wireless Multimedia Extensions (WME), and privacy features. I also ensured the implementation of most 802.11b and 802g features to provide reliable and secure Wi-Fi connectivity for the device.

As part of my role, I was responsible for developing and maintaining various device drivers and system-level communication protocols. This involved designing and implementing software components that enabled seamless interaction between different hardware components and the operating system. I worked closely with cross-functional teams to ensure compatibility and reliability of the drivers and protocols with the target platform. My work helped ensure smooth and efficient functioning of the overall system.

Ported IP Infusion core product from POSIX to a hardware abstraction layer including IPC services, hardware-related functions, references to system specifics, and memory management module. Technical leader on multiple network processor projects.

Implemented device drivers on a set of service cards. Ported third-party software API through RPC-like interface. Implemented alarms and monitoring.

Developed a thin layer API to interface between IETF SCTP protocol reference implementation and Alcatel proprietary upper layer API. Contributed to IETF SCTP reference and Alcatel implementations.

Implemented the central component of an IP transport product using fiber optic carrier (POS).

Developed software on a few military projects in C and ADA95.

Responsible for software development for boot code, device drivers and other platform level software components.