THIS IS MEI started my professional career as a freelance photo reporter, and then I worked for about ten years as a graphic designer and illustrator for the advertising and editorial industry in Italy. After this experience, in 1996 I founded my own advertising and communication Company. I have always focused my job on the ideas development, marketing ideas, communication ideas, sales ideas, product ideas, in one word: innovation. From several years I have been carrying on the activity of Creative and Marketing Director of aaa/unbranded®, a brand based in Italy that I founded in 2017 with the idea of proposing a different and innovative approach in the fashion and lifestyle sector. I started my brand's work by creating unisex footwear collections, and then I added a line of cosmetic products specific for feet and legs. Now the brand is focused on skincare and perfumes only. When people ask me why so different products together under the same brand, I reply that I don't see them products so different, because the common denominator is innovation. And innovating is the job that I like the most. It is not just about design, materials, products, but a mix of activities that can improve the public's approach to products, reduce the impact on the environment, improve production by making it more lean, and highlight the great artisan and industrial cultures that is behind every product.In my career I worked with:Barilla, United Colors of Benetton, Hanna Barbera Production Italia, Electrolux - Rex, Briko, Franklin, Icebreaker, Robe di Kappa, Nordica, Rossignol-Lange, Polartec - Malden Mills Industrie, Vibram, Allison, Bottecchia Cicli, Trussardi Eyewear, Aprilia, Bailo, Banca Etica, Sisley, 012 Benetton, MGM-Trezeta, Sisa Supermercati, Pam Supermercati, Centro Carni Company, Melby Fratelli Campagnolo, Decathlon, Bedding, Cantine Mezzacorona, Woolrich - WP Lavori in Corso, Campagnolo Bike, Tod’s, Belfe, Industrie Chimiche Forestali, JPlus eyewear, Gruppo Giovanni Crespi, The North Face, Beta Motors, Giannelli Silencers, Palazzetti, Revivre, Lowe Alpine, Regione Veneto.