Mario R. Kroll Email and Phone Number
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I am a 25-year entertainment and tech industry veteran with extensive hands-on, entrepreneurial, managerial and executive success. I'm extremely well-connected and regarded, specializing in PR, marketing, and partnerships for the interactive entertainment industry.We advise and work with some of the best video game developers, publishers, esports organizations, as well as video game hardware and accessory makers. Please check out our capabilities deck to spark some ideas of how I could collaborate with you: http://uberstrategist.link/whatwedo.Key Accomplishments:• Launched leading entertainment marketing agency, with nearly 90% word-of-mouth referrals, an exceptionally high proposal-to-closure rate, significant long-term client retention, and nearly 100% year-over-year company growth. • Launched a European publisher's U.S. presence and successfully yielded $17+ million in retail and licensing sales on 30+ multi-platform titles across North America and Asia.• Led marketing and PR efforts yielding a 169% digital sales growth over two years. • Built and led marketing, PR, trade show attendance, social media and community functions for 100+ video games across all major platforms (including mobile and online games) contributing to ~ $50 million in retail, online and digital distribution revenue.• Brokered $10+ million in co-marketing partnerships, licensing deals and executed mutually-beneficial sponsorships with fashion, music, technology, entertainment, sports, and big-box retail brands.• Launched a leading online magazine, achieving consistent YOY 100% or greater growth in audience and revenue, until its profitable sale.Key Success Areas:- PR, Marketing and Promotion- Product Launch Strategy and Execution- Trade Shows, Media Tours, and Events- Media Buying, Ad Sales and Ad Campaign Execution- Social Media and Community Growth- Sales Management and Business Development- Retail and Digital Distribution- Liaising Vendor and Partner Relationships - Negotiating, Licensing and Product Acquisition
Überstrategist Inc.
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President And FounderÜberstrategist Inc. Jan 2014 - PresentCary, North Carolina, UsFounded in 2014, UberStrategist is a Raleigh-based agency that works exclusively with video game, entertainment, and technology clients.Producing Brand-Enhancing PUBLICITY. Delivering High-Impact PROMOTION. Leveraging Stellar Relationships for High-Value PARTNERSHIPS.Our US, Canada, United Kingdom, and Asia-based team jointly possesses decades of success in publishing, sales, executive leadership, journalism, and – most importantly – PR and community outreach for games, entertainment, and technology. We’ve previously worked on projects including PUBG, Sacred 2, Halo, SSX, the Tropico series, and helped publish hundreds of games, from AAA to indie, on all major platforms. As an agency, we’ve successfully represented esports, VR/AR, the blockchain, cloud gaming, tabletop games, and comic book-related projects.UberStrategist is a proudly veteran-owned and operated company that believes in giving back. A portion of our proceeds funds our support of nonprofits and charitable causes.For a list of current and previous clients, projects we've worked on, an overview of our approach to PR and influencer communication, case studies, and what our clients have said about us, please check out our capabilities deck at http://www.uberstrategist.link/whatwedo or visit our website at http://www.uberstrategist.com.
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AdvisorThe Ablegamers Charity Jan 2016 - PresentCharles Town, Wv, UsProvide strategic advice on publicity and corporate communications to this non-profit that seeks to enhance the lives of those with disability, through the power of video games. -
Investor And Board MemberPressengine Jun 2022 - PresentLead investor and board member for the preeminent data-driven PR outreach, tracking, and reporting engine, focused currently on the video game industry. It allows developers, publishers, and companies of all sizes to promote their brands and properties, and aids agencies in more consistently executing outreach while also tracking and comparing objective results. Press Engine does not replace PR professionals or PR agencies, but acts as a force multiplier. -
Investor And Board Member1Up Pr Jun 2022 - Apr 2023Investor and board member for a UK-based video game and technology PR agency. -
AdvisorMad Event Management Llc Jul 2018 - Dec 2020Warwick, New York, UsProvide PR outreach advice, strategy and execution for this leading woman-owned events company that specializes in comic books first events, including the annual Long Beach Comic Con and Long Beach Comic Expo. -
AdvisorEast Coast Game Conference Jan 2019 - May 2020Assist one of the leading East Coast-based video game and gaming technology-focused tradeshows with enhanced outreach to press, attendees and exhibitors and general growth strategy. It's held in Raleigh, NC every spring. Find out more at https://ecgconf.com. -
Advisory Board Member - Public Relations And Strategic PartnershipsOperation Supply Drop Mar 2014 - Jul 2017Provide public relations and marketing advice and support to this 501(c)(3) charity that provides video game focused care packages to active duty military and veterans recovering from combat-related injuries.
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Strategic Partnerships And AdvertisingSmart Hustle Magazine Jun 2014 - Sep 2015Consulted to launch and deliver the look and feel of this new high-energy magazine dedicated to the journey and the successes of small business entrepreneurs. Helped double growth and triple subscriptions in less than six months, establishing metrics measurements and relevant KPI. Created and executed on partnerships and sold promotional opportunities and sponsorships, with heavy emphasis on content marketing. Published daily online and as a quarterly as print magazine, a complimentary subscription to Smart Hustle Magazine is available at http://www.smarthustle.com.
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Marketing Practice LeadThe Powell Group, Llc. Dec 2013 - Dec 2014Blowing Rock, North Carolina, UsHelping video game industry clients successfully market and promote their products and services. -
Vice President (Marketing And Sales)Kalypso Media Usa, Inc. Mar 2010 - Nov 2013As senior regional executive, relocated and relaunched the North American office of this international developer and publisher of video games. Executed the company's strategy and day-to-day operations for going to market in the U.S., Canada and Asia. Led and participated hands-on in all key marketing, public relations, trade show attendance, sales management, operations and publishing functions, yielding over $17 million in retail and licensing sales revenue. Marketing and PR efforts further helped grow company's digital revenue by 169% over the past two years.
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Director Of Publishing And Business DevelopmentKalypso Media Usa, Inc. Jan 2010 - Mar 2010Developed global and territorial co-marketing, publishing and strategic alliance opportunities for this emerging international publisher of interactive media. Additionally lead the identification of suitable titles for publishing in North America or globally. Promoted to lead North American and Asian effort within four months at company.
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Director Of MarketingVogster Entertainment Jan 2009 - Dec 2009Developer of high quality video games for PC, next generation console, handheld and iPhone. Led and participated hands-on in all marketing, public relations, sales support and trade show attendance for the highly acclaimed Robocalypse (DS/iPhone/Wii), Unbound Saga (PSP/XBLA) and MMO/Shooter blend CrimeCraft (PC).Effectively assembled and led an international marketing and PR team. Responsibly managed and maximized a multi-million dollar marketing budget. Shepherded first ever Best Buy PC "retail exclusive" co-marketing campaign valued at over $5 million in trade marketing. Secured exclusive no-cost, high value co-marketing deals with Marc Ecko, Atticus Black, Alienware and several other leading brands.
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Director, Marketing, Pr And Licensing, North AmericaCdv Software Entertainment Ag Jun 2005 - Jan 2009Frankfurt, DeSuccessfully launched over 50 multi-platform titles, directing and hands-on participating in all marketing, advertising, corporate communications and public relations efforts. Led the company's product evaluation and negotiated licenses for publishing titles in North America. Significantly enhanced company's global presence, brand awareness, media coverage and product sales, while reducing costs on external PR. Secured and managed key first party relationships to enable company to successfully publish on Microsoft, Sony and Nintendo console and handheld video game systems. Launched content-management driven consumer website, customer-service ticketing system and self-service online press room. Led company's digital sales strategy and implemented a "white label" online store, generating a significant secondary revenue stream. -
Public Relations And Marketing ConsultantCdv Software Entertainment Ag Jul 2004 - Jun 2005Frankfurt, DePlanned and executed all promotional activities to increase the firm's exposure in North American media outlets, to improve the ratings of their video games and to help rebrand the firm as a US-focused but European company. Conducted a number of media and tradeshow events for gaming industry journalists and consumers.
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Founder, Vice President (Marketing, Operations And Sales)Wargamer.Com Sep 1995 - Jun 2004Led all branding, marketing, public relations, corporate communications and business partnership activities for the leading online magazine focused on strategy and military games. Grew annual readership consistently by over 100% per year, reaching just over 1 million unique visitors a month at the time of its sale.Originally conceived, designed and executed the website and its business model, growing it from an individual effort to managing over 50 employees and international freelance contributors.
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Consulting ManagerBdo Seidman, Llp 2002 - 2004Chicago, Il, UsProvided technology consulting, outsourced CIO, business improvement and IT strategy consulting services to a variety of for- and non-profit organizations across the United States. Successfully advised companies on effectively employing technology and improved business processes to increase efficiency, reduce costs and enhance revenue. Wrote multiple engagement-winning proposals in response to diverse and lucrative RFPs from privately-held, publicly-traded, non-profit and governmental organizations. -
Senior Web Applications EngineerTekelec Aug 1998 - Jun 2000Morrisville, Nc, UsSuccessfully managed, enhanced and migrated (from a proprietary system with limited functionality to a Microsoft SQL Server / .net architecture) the company's encrypted extranet, providing its many telephony client companies access to troubleshooting, upgrade, Y2K readiness and similar mission critical information. Supported and enhanced numerous system critical Visual Basic and Microsoft Office based legacy applications. -
Paralegal (Legal Nco - U.S. Army Jag Corps)U.S. Army Nov 1990 - Jul 1995Arlington, Virginia, UsPerformed a number of paralegal duties in the administration of justice. Supported unit commanders in policy decision making as well as enacting non judicial punishment and conducting Article 32 (grand jury investigative) proceedings and trials. Assisted trial defense lawyers in the effective defense of service members accused of crimes. Coordinated and liaised with law enforcement to locate and subpoena witnesses, ensure victims received witness-victim counseling and support services, and that evidence was transferred securely with the chain of custody intact. Transcribed various legal proceedings. Additionally served as de-facto IT professional, supporting commanders and office staff with maintenance of mission critical computers and accessories.
Mario R. Kroll Skills
Mario R. Kroll Education Details
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University Of PhoenixMarketing -
University Of Maryland (Europe)Secondary Concentration On Management
Frequently Asked Questions about Mario R. Kroll
What company does Mario R. Kroll work for?
Mario R. Kroll works for Überstrategist Inc.
What is Mario R. Kroll's role at the current company?
Mario R. Kroll's current role is Founder, UberStrategist, a Multiple Inc. 5000 and Power Partner Award-Winning Video Game, Entertainment, and Tech Public Relations and Marketing Agency.
What is Mario R. Kroll's email address?
Mario R. Kroll's email address is ma****@****dia.com
What is Mario R. Kroll's direct phone number?
Mario R. Kroll's direct phone number is +197324*****
What schools did Mario R. Kroll attend?
Mario R. Kroll attended University Of Phoenix, University Of Maryland (Europe).
What are some of Mario R. Kroll's interests?
Mario R. Kroll has interest in Children, Economic Empowerment, Education, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare.
What skills is Mario R. Kroll known for?
Mario R. Kroll has skills like Video Games, Online Gaming, Strategic Partnerships, Digital Marketing, Integrated Marketing, Marketing Strategy, Monetization, Digital Media, Marketing, Public Relations, Strategy, Interactive Entertainment.
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