Mariola Costa Email and Phone Number

Lead Producer for Creative on Airbnb.com redesign. Supported the creative team in building a strategic visual system for navigation across the new app and site. Production of photography, illustration, iconography and animated assets for the launch.

Senior Producer within a new sub-brand of Airbnb, Airbnb Plus, mainly focused on brand awareness and content-driven work.+ Developed and produced 7 documentary style video projects for the launch of Airbnb Plus in 4 different countries in 2.5 months.+ Developed and produced 4 videos, animations, and re-edits for content included in the Airbnb launch Keynote event in San Francisco.+ Collaborated with team leaders and business units on new educational content creation systems.Produced 6 educational videos in stop-motion animation in NYC and Berlin. Out of which 18 assets were developed. Built content production system where 3 sets were built in one studio and transformed simultaneously during shoot for maximum efficiency.+ Established a system and process for educational content creation and UGC content production for Airbnb Plus.

Experiential and event production from concept development to execution for brand marketing activations, fundraisers, private events, weddings, and corporate conferences.+ Nike• Nike Air Society_Produced a series of activations for Nike Women in NYC every Sunday for 6 weeks in 6 different locations featuring 6 influential women entrepreneurs and athletes.• Nike Pro Bra_Produced activation and buildout in coveted store Bandier.• Nike Court_ Weeklong activation and build of a tennis court in Tribeca featuring Serena Williams and Andre Agassi in preparation for US Open.• Zoom City SNKRS_All Stars weekend sneaker pop up. Supervised the build and produced this weekend long event where 4 new sneaker designs were being dropped every day. The interior of the pop up also had interactive displays where you could design your own sneakers and purchase online.• Nike Get Fit Pop Up_Pop up event for the launch of the new Nike Women’s kit. Event hosted classes led by influencers and athletes. Post-exercise we provided cold pressed juice and a unique shopping experience.+ Sweaty Betty_Brand Activations across NYC+ Bandier_Fitness events and activations in their Flatiron location.+ YMCA_All Staff event+ Sylvia Center_The Art of Cooking Gala+ JBL_JBL Pulse 2 speaker launch event in collaboration with All Stars Week+ Reuters_Private event launching their new online presence with influential members of the media.+ Maria Seremetis Events_Produced multiple events in partnership with Maria’s team in the Brooklyn Museum, MOMA, West Palm Beach, Oyster Bay, etc. events ranged from 100-2000 guests managing budgets up to $2Mil.+ Bloomberg_Production and DIT for Global Business Forum and Breakaway summit conferences.+ MOMA_Collection preview events and private concert events for members, as well as private events for outside clients like Third Point Investments and JPMorgan Chase in the museum.

Responsibilities: Scoping, resourcing, sprint planning, general maintenence of project and product documentation, functional requirements, tech specs, timeline, meeting agendas, meeting takeaways, change-orders.Making sure the dogs in the office were always petted and greeted, that the Keg was always full and finding moments to share and strengthen the community.

The Juice Witches is a cold pressed juice company that produced on average 900 juices per day and distributed to 4 yoga studios, 3 cafe's, delivered private cleanses and supported catering for many brand marketing activations as well as athletic events.Responsibilities:Designed and developed the recipe's, built a 1,000 sq ft production kitchen, employed and trained a staff of 6 single mothers. Created an extremely efficient production process that resulted in zero waste, every drop of juice squeezed was sold. Along with collecting, sanitizing and re-using glass bottles, we operated an extremely environmentally friendly juice production and distribution model.Among other things:Business plan development and implementation, branding, marketing and strategic planning, social media, SEO, website project management, content creation, advertising, event planning and management and customer communications.

• Securing timelines and aggressively keeping projects on track• Collaborated on ideation, planning, and execution of marketing events, management of sponsorship activation and budget management.• Responsible for leading projects and collaborating with marketing and design teams on multiple packaging, e-commerce and digital content.

• Event planning and production, budget management for clients as well as internal marketing events. • Responsible for training new hires in food and beverage service, wine and sake education.• Responsible for planning and executing staff meetings. Opening and closing restaurant duties.

• Recruited, collaborated and managed developers and designers while simultaneously working with various clients to create digital advertisements and identities. I touched upon all aspects of the production process; including the design, creative direction, concept, pitch, scope, budget management, production, quality assurance, SEO, and analytics.