Mariola Limo Email & Phone Number

Lima, Peru

Peru

Portafolio Marcas Premium:- Moda: Adolfo Domínguez, Pal Zileri, Boggi Milano, Lloyd, Hugo, Boss.- Restaurantes: Enrique Tomás.

Moda Mujer/HombreSfera y Marcas Propias: Malabar, AMC, Madison, Zafin, entre otras.

- Desarrollar e implementar la estrategia 360 de marketing y contenidos para las categorías de Belleza, Decohogar, Calzado y Deportes.- Liderar la comunicación de dichas categorías dentro del Ecosistema Digital, ATL y BTL, planificando y ejecutando Campañas a nivel nacional, evaluando el cumplimiento de nuestros objetivos principales: awareness y.

Peru

• Desarrollar e implementar la estrategia de marketing, asegurando que responda al objetivo comercial inmediato y a largo plazo, identificando y ejecutando mejoras en los procesos, el contenido, la generación de leads y.
• Analizar tendencias de mercado, insights de consumidores, panorama competitivo y resultados de campañas.
• Desarrollar nuevos proyectos, logrando diseñar e implementar el e-commerce de la marca, creciendo en promedio un 20% en ventas y 80% en comunidad, desde su puesta en marcha en Octubre 2020.
• Ejecutar campañas en Facebook Ads en base al objetivo, presupuesto y audiencia, optimizando el performance de las mismas, a través una adecuada gestión del funnel de conversión.

San Isidro District, Lima Region, Peru

• Responsible for the entire marketing activity such as PR, ATL, BTL advertising materials, events or media strategy for the DA Division (White Goods: Refrigerators, Washing Machines, Microwaves and Air Conditioners) to.
• Responsible for the ATL, BTL and Online Marketing Budget, tracking and controlling it, planning and executing strategies according to the Annual Master Plan.
• Responsible for the Visual Display of our Brand in the Stores (Department Stores, National Accounts, Hypermarkets), maintaining the Global Brand Single Tone & Manner.
• Responsible for the Retail Management, daily monitoring different KPI’s for the good performance of the Category (some KPI’s: Sell Out, WOS, Flooring, Promoter Coverage, etc.).
• People Manager, in charge of 4 people with direct report. (Assess and evaluate performance and competency of these members and manage their T&A).

Lima District, Lima Region, Peru

• Responsible for the Product Management, identifying our customer’s profile and behavior, competitors and fashion trends in order to fulfill our Market needs; daily monitoring and analysis of different KPI’s to make.
• Responsible for the Commercial and Visual Management of the store, adapting the fashion trends to the local market, in line with the HQ strategy; as well as defining the commercial actions of price and promotion and.
• Responsible for the Stock Management, to minimize leftover and achieve the maximum sales level, according to the budget imposed.
• Responsible for the Management of more than 25 employees, contributing to build a dedicated and motivated team by providing support and better training opportunities. Including recruitment and constant training.
• Responsible for managing a daily budget of USD30,000, increasing sales by 24% (Campaign SS2017 vs SS2016).

Marketing - Trade Marketing

• Responsible for P/L of the Premium Models Category of the brand (Renault Koleos and Renault Fluence), defining volume, price and new investments.
• Responsible for the launching of the New Phase of Koleos in 2012, exceeding the sales target for 7 consecutive months and achieving a record number of customer traffic in the sales rooms.
• In charge of the development and implementation of ATL and BTL Advertising Campaigns for the brand and the strengthening of the Communication Plan in Lima and the main provinces, achieving a market share of 2.7% in.
• Responsible for the development of Branding Campaigns, raising awareness of the brand to 20% in 2014 (+ 5pp vs 2013).
• Responsible for the implementation of the 'Network Plan' for Renault with Mapcity (Geobusiness Consulting - Peru), optimizing and restructuring the dealer network in Lima, under a new and identical identity.

Vehicles Import

• Responsible for the implementation and development of the Business Intelligence Area along with the Commercial Management, as a business priority, defining objectives, strategies, teams and action plans for the short.
• In charge of the implementation of the Network Plan for Nissan with Urban Science (Network Consulting -Mexico), optimizing and restructuring the dealer network in Lima and nationwide, under a new and identical identity.
• Support in the strategic planning of new investment projects in the short, medium and long term.
• Responsible for the study and feasibility of the entry of new products to the market (Nissan March, Juke, Versa), together with the Marketing Area, through a rigorous analysis of the Price Structure and the Company's.

Miraflores

• Responsible for P/L of the Deodorant Category (Speed Stick and Lady Speed Stick), along with the ProductManager, defining volume, price and channel strategies.
• Responsible for the launching of Lady Speed Stick Teens, along with the Brand Manager, increasing the Market Share of the Category in + 0.5pp in the first month of launch.
• Support in presentations requested by the Region. Consolidation of the monthly Provision of the area, Media invoices and Purchase Orders.

Support In The Area Of SOX And Special Projects

• Responsible for the elaboration of flowcharts of Local Operational Processes for Toronto – Canada.
• In charge of the elaboration of the Risk and Control Matrix, identifying deficiencies and coordinating withresponsible areas, the implementation of the different solutions of improvements.

Curso Especializado En Metodologias Ágiles Scrum, Agile Projects, 19

- Entendimiento de Metodologías Ágiles: Tradicional vs. Ágil. - Pensamiento de Diseño. Proceso de Ideación. Generación de Propuesta de.

Master'S Degree, Dirección De Marketing Y Gestión Comercial

Activities and Societies: Business Game Winning Team Member-

Specialized Course In Digital Marketing., Marketing Digital

International Certificate, Marketing

Industrial Engineering

Certificate, Global Fashion Management

Curso Especializado, Marketing De Contenidos

- Marketing de Contenidos: Ecosistema Digital. - Audiencias, consumidor y usuarios. - Herramientas para la generación y difusión de.