· Concept creator· Business planning• Strategist• Finance • marketing, customer relationship & PR

Launched and managed GTM consulting services, providing valuable analysis for new product launches in Mexico.Conducted in-depth market analysis, assessed addressable markets, and developed comprehensive commercial strategies.Successfully led projects, including product development, project management, and international sales.Created and sold alcohol brands like MEZCAL DANZA DE LOS PÁJAROS, SIN PIEDAD and Entrecampos, securing national and international clients.Offered consultancy to Tech and consumer companies like STRAX, LATAM CONSULTING, ALPHA IMPORT, and CHECKWAY for new product development and market expansion. And for Mezcal companies like DANGEROUS DON and Respiral for product creation and business expansionDeveloped GTM strategies for brands like @omimat and Café Local Mexico and Boo´la, achieving sales figures and media coverage.https://www.timeoutmexico.mx/ciudad-de-mexico/restaurantes/boolahttps://www.yankodesign.com/2020/07/25/this-high-tech-portable-mat-is-designed-to-clean-dry-and-disinfect-your-pets-paws/ https://www.chilango.com/tragos/bares-antros/local-mexico/

Developed a 2-stage strategy to rebuild the brand's awareness and overcome previous actions taken in the Mexican market.Achieved 300% sales growth in 4 months by implementing effective marketing strategies, promotions, and PR efforts.Forged strategic alliances with OS providers and distributors to maximize sales opportunities.Built and led a diverse team covering marketing, technical, and corporate functions.

Created and implemented a successful support sales program for corporate channels, resulting in significant market share and volume growth.Achieved a 6% market share increment in various regions, with certain regions reaching over 70% market share.Managed the launch of Nokia's mobile email solution in collaboration with telco partners, generating mass and corporate market interest.Successfully led projects like Nokia E71 (Business device) with email solution launch, encompassing marketing, training, device certification, and sales efforts.

Managed a high-profile account (Credit Suisse) with aggressive SLAs, maintaining an efficiency rate of 99.999% for IT Helpdesk services.Provided added value to the account through IT infrastructure design and supervision, resulting in cost savings.Implemented process improvements for PC and server updates, achieving a 10% cost reduction for the account.

Successfully supported, designed, and managed various IT areas to establish a broker dealer house.Ensured efficient IT infrastructure management and support for market and regulatory applications.Led projects with direct benefits to the bank, such as the integration of CSFB and DLJ, broker dealer house opening, contingency tests, helpdesk creation, and the implementation of the first Blackberry system in Mexico.

Conducted presentations at expos and seminars for end-users and distributors.Responsible for stands and booths management, equipment configuration, and training other promoters.