Do you want to understand your carbon footprint and try to reduce it ? Whether you are an individual or a company !2tonnes is an immersive workshop to explore the future and act together for climate !Explore the next coming 30 years, make the right choices to reduce carbon emissions until 2050, and see the results in real time : you will understand your action power at both individual and collective levels and get a comprehensive overview of the transition thanks to orders of magnitude.

Do you want to understand climate change ?Then try this serious game that will explain everything and help you consider better how to mitigate it !

HEY Consulting has been created to help people and organizations understand climate change and how to mitigate it !We facilitate workshops in companies to engage employees around this topic :👉🏼 2tons workshop : How to reduce your carbon footprint ?👉🏼 Climate Fresk : Why do we face climate change and what is most probably going to happen if we don't change a thing ?

Slean is a young start-up creating simple solutions to accelerate the flexibility of work, without compromising people and the environment.

Wiser Impact is a consulting company helping organizations in their journeys toward positive impact and sustainabilityMain missions (part time):- Finance : responsible for the accounting, invoicing, financial internal processes and BP updates and projections- HR : responsible for setting up all the internal HR processes, for the hiring of new joiners and their onboarding- Marketing & Acquisition: responsible for the BtoB marketing strategy and activations (webinars, LinkedIn and blog content, LinkedIn ads, networking and BtoB events, BtoB partnerships)- Partnerships : building partnerships with various actors : public organizations, private organizations, experts,...- 2tons workshops : facilitator of 2tonnes workshops pro bono

900.care is a station F start-up providing refillable hygiene products. After a successful crowdfunding campaign in 2020, closing of a 10 Meuros funding round in Q2 2021.Responsible for the strategy and operations of growth marketing for the French market for the first 5 months of the e-commerce website launch (free lance contract)📍 E-commerce Main missions :- Acquisition : definition and implementation of the paid acquisition strategy (social ads - facebook, tiktok, google ads, native ads) - Activation : E-shop : Part of the launch project (dec. 2020) under #shopify, SEO project leader (technical part, content, backlinks), clients review #yotpo and live chat #gorgias- Retention : implementation of CRM flows #Klaviyo and a referral program #Referral Candy- KPIs (for all the above inc eshop) dashboards under GDS🚀 Keys achievements :*Definition of the 4 buyers personas*Launch of 20+ social media ads campaigns (inc. fb ads, tiktok ads, native ads, copywriting and creative briefs) to recruit 4000 new consumers in 3 months * Daily monitoring to maintain the CAC in the given frame* Definition and implementation of the SEO strategy : technical, structure and content (blog launch)* Increase of the e-commerce CR through implementation of CRM flows, referral program, live chat, clients review on product pages* Recruitment of a skilled digital marketing agency to support the fund raising ambitions @Spark.do* Creation of a full GDS with @Aquisit.io to track all the business and online acquisition/retention KPIs

Responsible for the local market marketing strategy and marketing operations across 12 countries in the region (+ Indian Ocean) on the three axes of the brand to meet the sell in and sell out objectives | Management of 4 people📍 department stores, beauty chains, spa, standalone boutique, e-retailMain missions :- Adapting the marketing strategy for the Middle East for the three axes of the brand (fragrances, skincare, make-up)- Creating all the local marketing strategy and the 360 implementation plans for each launch (app. 3 launches/month) : *Trade activities : Retail animations, visibility and in store activations, merchandising *PR and e-PR *Social media and influencers (local Fb & Ig pages) *Online media (social media, adwords, youtube, display,..) and offline media (TV, press) *E-Retail : e-trade, e-merchandising, activations, CRM operations- Developing new fragrances for the region in relation with HQ- Building and following the marketing budget for the region, monthly reporting and business review to HQ (Media and PR B19 inc. online media : 2.8 MUSD)- Reviewing products performances and sell-out analysis across the region- Overseeing the forecasts and orders of the novelties for the region🚀 Keys achievements :*2019 : +1 ranking in Sephora (GCC), +0.2% MS on the beauty market (GCC)*2019 Sell out growth : +5 pts above market trend (GCC)*2019 Social Media Ranking : +9 / PR ranking : top 3 (flat vs ’18) / 3 PR events*2019 : +30k followers on the local IG page*S1 2020 : growth online sales +100% vs FY 2019*Successful opening of 2 new regional flagships (UAE and KSA) with merchandising/supply chain/commercial teams*Trade activities profitability tracker tool implementation*Developed successfully the next localized fragrance of the Absolus d’Orient line (Launch 01st of May 2020 – SO quantities x3 vs ’19)

- E-commerce strategy definition and implementation for a premium flower company : e-commerce website management under MAGENTO/social media management/content creation/e-mailing/customer service- Market study for a French niche perfume brand : market trends/consumer habits/potential/competition analysis on the French and GCC markets- Sourcing of online marketing specialists for a performance advertising company based in Dubaï

Area Manager and Marketing Manager for the brand Institut Esthederm Paris on 9 Middle-East countries : UAE, Qatar, Kuwait, KSA, Iran, Lebanon, Bahrain, Jordan and Malta | Management of 3 people📍 pharmacies, beauty salons and clinicsMain missions :- Responsible for creating and developing the marketing strategy and tactical plans in the GCC including :*Trade activities in POS : retail promotions, visibility, merchandising,...*Digital : social media accounts opening (Fb and Ig) and growing, online social media paid strategy*PR and e-PR : direct collaboration with influencers and journalists*Medical : building medical strategy and tools- Area Manager for the distributors in KSA/Iran/Lebanon/Jordan/Malta/Bahrein : PNL holder(countries opening, contracts, regulatory topics, orders and forecasts, commercial conditions negotiations, marketing activities follow up, market visits, training schedule...).- Responsible for budget preparation and presentation, updates and follow up.🚀 Key Achievements :*Built the full marketing team*Structuration and Rationalization of products portfolio, merchandising and retail excellence*Structured the marketing and area management processes and KPIs*Launched local Instagram (+15k followers in 3y) and Facebook pages and collaboration with local KOLs*Launched website in English and Arabic*+50% of sell in for the distributor business model countries (2017 vs 2016)*Increase profitability on the distributor business model countries’ P&Ls (2017 vs 2016)

Marketing Manager for the GCC (UAE, Koweit, Qatar) for the brand Esthederm | Management of 1 personMain missions:- Responsible for implementing the marketing plans (POS, digital, PR) in the three GCC markets- Responsible for budget follow-up

Project management on three areas LATAM/ASIA/TURKEY, from prospection until products launch and sell-out plans for Juva Santé on Juvamine (food supplements) and Mercurochrome (first aid) brands | Management of 1 person📍 supermarkets, drugstores and pharmaciesMain missions : - Identification of business opportunities on the local markets- Strategic recommendations on the range of products to launch according to the market and the competition- Project management of all the players at stake in the projects : regulatory, logistics, production, commercial, marketing....- Development or adaptation of the products to the market - Marketing plan creation and implementation: sell-out plan, PR, PoS communication,…- P&L and budget follow-up, and product performances analysisNew channels/Pharmacies FRANCE : Help to business development on the French market in new channels and pharmacies (Drive, internet, sport shops, mail order selling).🚀 Key achievements :TURKEY : Launch of 27 references in Carrefour. Prospection of other mass market chains.ASIA : Launch of 37 references in Casino in Viet Nam. LATAM : Launch of 10 references in Drugstores in Brazil. Launch of 22 references in Mass Market and Pharmacies in Mexico.

Project Manager on various and cross-subjects topics for the Vie et Santé and Super Diet companies : M&A, logistics, marketing, industry.- Project management for the merging of two business units : Help on marketing and sales subjects- Logistics/Sales : Quality subjects, set up objectives and action plans- Marketing : French/Belgium bilingual packagings project. Costs study, test products and points of sales choice- Industrial : export packagings customization project. Costs study

Main missions : building and developing the marketing strategy and its implementation.Organization and participation to various communication event : meetings in Paris and London, emailings, SMS push, sponsoring, internet buzz, networking, contests,...

Main missions :- Market studies- Strategy definition and implementation- Web marketing🚀 Key achievements : - did launch a new poduct in March 2010- implemented a new organization on the company website- created of a blog

Main missions:- Anticipation of the HR needs- Management of the recruitment process from offers posting until interviews and selections- Management of the training program of all the employees🚀 Recruitment of 6 employees