I work as a freelance communication and marketing specialist, focusing on public relations, events organization, digital marketing, brand development and media relations in automotive and motorsports.

- Setting up a global Marketing strategy that is consistent across all markets- Creating campaigns & content to support markets and retailers globally to drive revenues- Liaise, collaborate & manage markets, retailers, and external partners- Budget, stakeholder & sponsorship management- Development, implementation, design and support of the global E-commerce strategy and online platform for Aftersales- Further development and management of the electronic parts catalog (EPC)- Initiate and drive cross-departmental collaboration between PR, Marketing, Sales and Product Planning to achieve business goals- Conception and management of customer loyalty and brand awareness/ brand image through community marketing - Stakeholder management for all ASO activities and programs- Responsibility for the annual ASO marketing budget- Development and management of regional and national advertising campaigns (digital) including the creation and provision of images and text- Analysis of new system features and functions, coordination and implementation- Analysis and market research for supply and price- Team Management and Process Optimization

Influence and enable inclusive behavior, change, positive engagement and supporting #USLOT to strive towards a high performance environment.

Responsible for managing Aftersales operations for 9 countries (Germany, Austria, Switzerland, Czech Republic, Hungary, Finland, Sweden, Denmark, Estonia).

A selection of my projects:- Communications Motorsport at die agentour GmbH- Communications & Customer Relations at Porsche World Expedition- Director Organization I Events I Communications at Driving Force Events Ltd - Gulf 12 Hours, Gulf Sportscar Championship- Team Manager ADAC GT4 Germany Aston Martin Racing/PROsport Performance- Head of International Communications & Media Relations at Gumpert AIWAYS- Director Communications I Marketing I Events at Hispano Suiza Automobilmanufaktur AG

Primary responsibilities:• Responsible for managing all public relations aspects of the Blancpain GT Series. • Determine communications strategy for the series and implement plan to increase brand awareness and recognition for the series. • Develop relationships with key media to secure and grow media coverage both online and offline.• Create and distribute content.• Monitor press stories relating to the series.• Present and oversee the annual communications budget.• Manage the media team (media writer, media assistant, digital predators, photographers, commentators): discuss content, prepare and supervise the production of press releases (two languages, and 3 at Spa), media guide, race programmes, videos and photos.• Handle accreditation requests (permanent & international).• Manage websites, app & social media (Facebook, Twitter & Instagram) accounts.• Organize the Media Centre before and during the races.• Manage communication during the events.

Present portfolio covers UAE, Kuwait, Qatar, Bahrain, Oman, Jordan, Lebanon plus PR support for Audi´s NSC in Saudi Arabia. Mainly responsible for Motorsports & Sports PR, product communication, corporate communication, internal communication, Audi Sport, PR events & media test drives. • Chrisis communication - support the steering committee.• Host key media trips to various international events.• Provide support to the dealer network in all PR and social media activities. • Prepare and coordinate briefing materials, talking points, Q&A and speeches for Audi Middle East spokespeople.• Manage and coordinate the test-drive and pool fleet cars.• Organize interviews (print, TV, radio) with our MD.• Manage the Audi press website and press contact database.• Liaising with external suppliers, agencies and Audi ME departments to coordinate PR activities.• Write press releases.• Organize press conferences, photo shoots, international and regional events.• Internal communications & set up strategy 2018 for AME.• Managing the Audi Account team at Grayling.• Overall budget planning.Previously:• Established the social media presence for Audi Middle East (Facebook, Twitter, YouTube, Instagram, Pinterest), monitoring of social media content, developing a consistent and authentic voice for the brand.• Managing and creating content for Facebook, Twitter, YouTube and other social media platforms and Apps.

Leading the communications department. Reporting to the MD of Audi Middle East• Providing support to the dealer network (UAE, Kuwait, Qatar, Bahrain, Yemen, Oman, KSA, Jordan, Iraq, Lebanon) in all PR and social media activities.• Leading all communications efforts internally and externally for the Middle East.• Hosting key media trips to various international events including AUDI AG´s annual press conference, Geneva Motor Show, Qatar Motor Show and product launches.• Organizing the official Audi press conference at Qatar Motor Show (presentation & reveal).• Preparing and coordinating briefing materials, talking points, Q&A and speeches for Audi Middle East spokespeople.• Managing and coordinating the test-drive and pool fleet cars.• Organizing interviews (print, TV, radio) with our MD.• Managing the Audi press website and press contact database.• Managing all planning for critical announcements in our dealer network.• Organizing and coordinating media monitoring with our media monitoring agency.• Managing the budget planning for 2014.• Working closely with various suppliers and Audi ME´s PR agency.• Spokesperson and responsible contact for all media related requests.

• Editor for all motorcycle related topics.• Plan and write the editorial content.

• Develop a media communications strategy.• Responsible for all media related requests.• Write press releases, speeches and briefing documents.• Organize press conferences, arrange interviews & autograph sessions.• Maintain the ADAC MX Masters homepage and create and manage all social media platforms (www.adac-mx-masters.de).• Attending to 300 international journalists all over Europe.• Organize photo shoots and coordinate photographers.• Correspond with clients, partners and other journalists on a regular basis.• Coordinate and edit the official ADAC MX Masters Media Guide and the ADAC MX Masters magazine (8 issues a year, average circulation of 10.000 copies, distributed at the races and online).

Abu Dhabi Cricket Club (Pakistan vs Sri Lanka Cricket Series, Atif Aslam & Euphoria concert, Pakistan vs England Cricket Series), Abu Dhabi, UAE• Establish a press office for the event and handling of all media related activities such as media monitoring, media accreditation, invitations to all events.• Attending to 150 international journalists per match.• Organize press conferences in conjunction with Pakistan Cricket Board.• Prepare press kits.• Coordinate event photography and photo shoots.• Write and distribute press releases to local, regional and international media.

Editor in charge of all motoring, automotive, sports and feature related topics of the publication.• Ensure accurate and timely production of the publication together with the Editor-In-Chief.• Supervision of interns and reporters.• Checking stories for legal and ethical concerns and ensure the text is in line with the magazine‘s style.• Plan and write articles, most of them focusing on the automotive industry.• Serve as the public face of the magazine: represent the magazine at official meetings and functions.

Agency for Journalism & PR with a strong focus on automotive, motoring, sports and the Middle East.

Editor-In-Chief of Motorrad Abenteuer; Deputy Editor-In-Chief of Bikers Journal; Freelance Editor and Managing Editor Münchner Merkur/ tz Publishing House. Editor at ADAC consumer protection (rental car test, used car test, ferry test)2004 till 2007 (self employed/Freelancer)Media & PR Assistant (Freelance) FIFA Soccer World Cup 2006 in Munich and FIFA Confederations Cup 2005 in NürnbergEditor (Freelance) ADAC Consumer Protection department, Munich, Germany (German Automobile Association)• Responsible for planning and writing the editorial content for e.g. ferry test 2006 and 2007, rental car test 2006, used car test 2007 (Online on ADAC´s website and for ADAC Magazine, circulation of 14 Million copies)Editor (Freelance)Muenchner Merkur/ tz Publishing Group, Munich, GermanyDeputy Editor-In-Chief (Freelance)Bikers Journal – Motorcycle Online Magazine, GermanyEditor (Freelance)CNC Communications, Munich, Germany1988 till 2004 Editor-In-Chief and Freelance Editor Bruckmann Publishing House, Motorcycle Magazine Motorrad Abenteuer in Munich, GermanyFreelance Editor with special tasksMünchner Merkur/ tz Publishing Group, Tölzer Kurier-Office, Bad Tölz, GermanyEditor-In-Chief of a weekly newspaper Münchner Merkur/ tz Publishing Group, Kreisbote Dachau, Dachau, Germany Vocational education at the editorial department and take over as an Editor-In-ChiefMünchner Merkur/ tz Publishing Group, Kreisboten-Verlag Weilheim and Kreisbote Dachau, Germany Freelance Editor at the sports and local news deskMünchner Merkur/ tz Publishing Group, Garmisch-Partenkirchner Tagblatt-Office, Germany