Marketing, Communication And Event Coordinator (V.I.E.)
Geneva Area, Switzerland
Was in charge of operational marketing, communication campaigns, customer event management and digital media: implemented marketing tools and responsive design to promote our activities and improve customer experience via brand image management & product launching on the Swiss market (partnerships with car manufacturers).Participated in the launch of new products. Faced challenges: new markets making it difficult to estimate selling price and sales.Brought solutions to support sales of new products: delivered marketing surveys to identify potential clients and coordinated marketing events such as showrooms, sports events, as to increase product visibility.Supported successful marketing strategies across multiple sales channels and reported to the Marketing Manager.Marketing campaigns, Event management, Web design, Internal & External Communication, Supplier management, Public Relations, Direct Mail Campaigns, Project Management.Work with the company’s marketing staff, sales team and other department heads in order to support various internal and external marketing and communication projects. Prepared marketing reports by collecting, analysing, and summarising effectiveness.Contributed in maintaining website, as per the graphic standard of the company/TOTAL Group. Checked performance of links and functionality periodically.Engaged in event management activities such as company events, landmark events and ceremonies, communication sessions, workshops, etc., project and campaign launch, visits of VIP delegations.Coordinated with agencies to advertise in newspapers and other printed or digital medium, based on the occasions.Contributed to the organisational activities of the company/TOTAL Group for external exhibitions, conferences, career fair.Prepared event calendar for significant activities and events (retro-planning). Knowledge of media management, journalistic ability and business communication.