Partner-Bav Insights
Current• Developing quantitatively-driven strategic insights to help clients build stronger brands, using BrandAsset Valuator (BAV), Y&R's proprietary global brand• Leveraging the global BAV data science to help clients reach consumers locally and internationally• Finalizing the research methodology and approach, research design and financials to best suit the company’s requirements• Interacting and co-ordinating with the global team on the India BAV Studies. Engage and interact with internal and external ( global teams) on varied aspects on India BAV studies• End-to-End management and delivery of the BAV Study • Played a key role in the successful re-launch of the BAV Study in India in 2012. The launch and commercialisation was well attended by honchos of the corporate world with an event held at the Taj Mahal Palace • Served as a centre of product expertise while imparting necessary training and support to servicing and planning teams with a view to best equip them with the required knowledge for tapping and capitalizing on market / business opportunities• Contribution to the revenues, directly / indirectly for the department and in turn for the organization• Leveraging insights from the BAV to strengthen pitches for new biz clients for the company• Exploiting experience gained by working with powerful BAV statistical techniques – covering segmentation , elasticity and partnerships with a core objective of strengthening / ushering in better client experience• Providing insights through holistic mining across syndicated studies like Target Group Index (TGI)• Providing unparalleled consumer understanding for marketing strategies and targeting – Complete view of consumer behaviour and characteristics, covering product and brand usage, attitudes and motivations, media consumption, leisure activities and demographics• Providing essential consumer insights, building effective consumer understanding and audience profiling
