Whether you seek real people to tell your brand’s story or prefer a fictional narrative, SWOON NEW YORK can deliver an incredible product from initial concept through final post-production and interactive integration. A fresh, aspirational and shareable approach.

Responsibilities, sales added to coexist with communications and public relations functions to continue adding value to the company and customers. Developed and implemented a 100-day plan to increase sales, creating new revenue streams resulting in increased quarterly sales of 18% - 25%.• Develop new sales platforms: international markets, meeting international exhibitions, private client, e-commerce and sample sales.• Developed and fostered strong relationships with specialty stores, international retailers and ecommerce stores. Examples include Bergdorf Goodman, Saks Fifth Avenue and Bloomingdales..Initiated relationships with key publicists to generate awareness of the new lines. This resulted in celebrity exposure wearing Oscar de la Renta during award season. Celebrities include Amy Adams ,Jessica Sarah Parker, Kate Bosworth.

Developed and executed PR strategy to successfully launch the Oscar de la Renta Ready-to-wear line in the US, Latin America, Spain, and Middle East. Responsible for creating and implementing social media, PR plans and editorial strategies, resulting increased sales and new business opportunities. • Developed and led the PR and media strategy for the Bridal line. Sales have increased by +40% due to consecutive ad campaigns and editorial pulls being within the top 10 Bridal designers for two years in a row. Chosen as best Bridal Fall 2015, Bridal Spring 2016 dresses by VOGUE.com.• Oversaw the development and launch of the Oscar de la Renta website September, 2015, driving brand awareness and generating couture clients.

We gathered Wintour’s best quotes—some specifically on employee qualities she admires and others that are abstract remarks on traits she respects—to piece together a picture of the editor in chief’s ideal team member.