Bachelor's degree in Business Administration & MBA from ESADE and ISDI (master's in Internet Business). With over 20 years of experience in leading consumer goods companies in their respective markets, both in food and consumer products, with a solid career in marketing management and strategy and extensive experience in business plan development and execution, as well as brand repositioning on an omnichannel level.With a keen interest in health, ecology, and sustainability, I have specialized in creating purpose-driven businesses (both national and international). The opportunity to view businesses from a multidisciplinary perspective has allowed me to gain extensive experience in operations and project development and management.With a strong customer orientation, I have cultivated B2B relationships that ensure business continuity in their critical early stages.I thrive on challenging projects and feel comfortable in those that require pivoting for growth.The goal is to build high-value projects for customers that have a tangible positive impact, while also developing intangible benefits for society, ensuring community development, sustainability, and health.