Mariona Ferrer Riera Email & Phone Number

Catalonia, Spain

México, México

A start-up based in Mexico, manufacturing and marketing snack products for third parties and its brand, targeting local and international markets (USA). Key responsibilities:-Establishment of the company, definition of the commercial brand, corporate identity.-Help define company operations.-Development of the business and financial plan.Achievements:-Market Development: Identifying and nurturing relationships with key clients, securing the market leader as a client, and obtaining a long-term framework contract.-Development and launch of a production plant in Mexico: Implementation of HACCP certifications, suitable for marketing in the USA (target market).-Product and process innovation:Achieving a production process with 1.5% waste compared to competitors' 30%.Development of a highly differentiated product, both in functionality and organoleptic properties.-Ensuring the support of the local community through the establishment of the plant

HEALTH SPECIALIST CUÉTARA & ARTIACH BRANDS.Responsible for marketing insights to generate new business opportunities for CUETARA & ARTIACH (brands leading the cookie's Spanish market), especially in the health field. Repositioning current brands and creating a new one to commit to this purpose.- New eCommerce BTC for CokkieNNS (no sugar and no sweetener cookies for kids): awareness, consideration, and conversion campaigns adapting the message and channel to the funnel situation.-New packaging design & new communication campaign for 0%sugars adult cookies (Marbú, Campurrianas, and Chiquilín). -Avenacol repositioning: from functional to natural product (functional ingredient). New digital campaign.

ORGANIC MARKETResponsible for developing a new business and brand to compete in the ecological market. Brand fully committed to sustainability, ecology, human health, and animal wellbeing.Directing the project management from the very beginning until the launch.

Responsible for developing new categories above pâté in order to impulse the LA PIARA brand and take it to the next level.-New web design: content strategy / UX,UI / wireframes design / SEM SEO strategy / TEST AB-Content strategy: supervising the community manager and the content strategy (PAID, NON PAID posts).-Digital Transformation: from offline sampling to online; new digital campaign (GDN, Youtube, emailing, SSMM) that creates qualitative leads and future advocates to which sending the samples.-New awareness and Credibility campaign through influencers: collaboration with micro, nano, and macro-influencers. Defining the contractual relationship and events organizer (PR).

Restaurant entrepreneur. Co-managed part-time for passion. -Expansion planning: growth strategies -Marketing, communication, and public relations-Financial, supplier, and People managementResponsible for the business digital transformation with P&L and cashflow optimization as a result.

Responsible for LA PIARA, leading market brand in the pâté category into the Spanish market.

Responsible for SANYTOL (bleach-free disinfectant), ORION (Spanish insecticide brand), ALEX (soapy cleanser's category), YAK (shoe cleaner)

Responsible for NOCILLA (spreadable cocoa cream). Leading brand in the Spanish market

Responsible for PHOSKITOS (pastry for children). Leading Brand in the Spanish market.

Responsible for MARCILLA (coffee category). Leading brand in the Spanish coffee market.

Mib (Máster Internet Business)

Finanzas Para No Financieros, Finance, General

Licenciatura, Lic&Mba