With over 20 years of experience as a Marketing and Digital Sales Director in the hospitality, aviation and banking industries, I have consistently placed the online channel as the company's top customer, at the lowest acquisition price and development cost. I conceive digital sales as a holistic process from demand generation to conversion and from strategy to optimization. In order to optimize processes, customer experience, campaigns and align the teams, I feel comfortable leading the Digital strategy definition and assuming its complete execution.At the heart of my approach is a passion for understanding, through data, the needs and constraints of consumers/customers/products/campaigns and digital assets in order to build with the team, beautiful, simple and effective digital solutions that drive sustainable and measurable business growth and brand loyalty.Relying on analytics tools and the exploitation of available data, I lead my teams towards the constant improvement of the performance of existing digital assets, as well as the optimization of the ROI of their campaigns through the activation of data in SEO, PPC, Email, social networks, bots and AI. In turn, I leverage my knowledge of technology to foster product disruption and generate new sources of revenue and growth.Very energetic and jovial by nature, my leadership style is approachable, communicative, creative and committed. I scale teams, developing a strong sense of belonging, responsibility, proof and ability to make an impact. Despite this, and no matter how much literature there is explaining its benefits: I don't like to lose and I fight hard for what I believe in.I like to pick up a challenge, come up with the solution with my team, test and realign based on metrics. On the other hand, I am not suited to work on maintenance projects and "business as usual". If I'm not working, I'm usually outdoors walking with my dog Kora, or if the weather is good, skiing or windsurfing in front of my house. Selling online is what I like to do for living and I'm good at it. After a well-deserved sabbatical leave, I'm looking forward to getting back to challenging myself and having fun. So if you're looking for a digital sales and marketing director to develop the full digital potential of your business and your online team, feel free to contact me through LinkedIn. In the meantime, if you want a flavour of my background, I recommend you to read my career detail to learn more about positions, results and teams in charge. Have a great day!