Marion Dunagan, Ed.D. Email & Phone Number

Fayetteville, AR, US

Fayetteville, Arkansas, United States

Project-based consulting for higher education and K-12 institutions focused on ranking strategies, recruitment plans, large event planning, marketing management, and competitor research.Business development consulting for EdTech focused on developing admission services to schools, including institutional analyses, sales strategies, persona development.

Arkansas, United States

• Introduced private education marketing vendor to target untapped markets utilizing Google, Facebook, and YouTube advertising strategies; delivered 500% spike in online traffic.
• Led business transformation of 80% advertising from print to digital for substantial cost savings and improved market penetration.
• Implemented strategies to address severe enrollment decline and significant financial deficit by guiding efforts to transforming image of school and refocusing content messaging to drive traffic to website; a decreased.
• Created “Middle of Nowhere” campaign for Facebook to present benefits of school during midst of Covid pandemic; leveraged CRM and developed drip marketing messages focused on campaign; achieved new enrollment growth of.
• Created concierge-style program for prospective families with highly personalized communications from staff, attracting high-pay families; introduced 24-hour turnaround to new inquiries from prospective families.

Fayetteville, Arkansas Area

• Managed construction and remodeling projects with budgets of $5M.
• Slashed furniture expenditures by over 50% through modular office plan across College.
• Created process documentation to effectively understand project workflow, providing single point of contact for initiatives.
• Collaborated with UAPD to address College Emergency Management processes and procedures.

• Managed over 20 hybrid courses in Executive MBA with revenues in excess of $1.5M annually.
• Generated cost savings of 33% in advertising through improved web services and focus on digital and social media advertising efforts.
• Developed budgets ranging from $750K on annual basis and produced approximately $1.5M yearly by leveraging new entrepreneurship model, rarely used in higher education.
• Partnered with HR offices at organizations including Walmart, Tyson, JB Hunt and corporate leads within large NWA vendor community to find paid opportunities for students; produced over $250K in external funding.
• Led implementation of Salesforce as CRM, enabling customization of drip marketing campaigns and developed communications plan to ensure continued interest of pre-applicants and engaged applicants.
• Solidified Walton MBA brand and created cohesive look and style consistent with university branding guide while producing unique messaging.

• Played instrumental role in major branding transition from 2-year College to regional 4-year University.
• Developed and managed budgets up to $15M, including federal grant funding.
• Managed large events including student orientation involving up to 2K participants.
• Created and expanded new off-site internship program between University and area employers.

• Served as co-chair of Higher Learning Commission Self-Study, achieving 10-year accreditation with no findings.
• Provided oversight and technical assistance for development of $800K Student Support Services grant and additional state grants.
• Developed automated system for processing nearly 25K faculty evaluations and various other surveys annually.

Doctor Of Education (Ed.D.), Adult Education

Master Of Arts (M.A.), English Language And Literature/Letters

Bachelor Of Arts (B.A.), Physical And Biological Anthropology, Summa Cum Laude

Activities and Societies: Phi Beta Kappa