Marion Dutang Email & Phone Number

London, England, United Kingdom

Managing marketing and communications strategies in the UK for internationally renowned French trade shows.- Developing, strengthening and managing long-term relationships with global key clients, trade associations, influencers and the media across all levels of management.- Working closely with sales and clients’ marketing teams in France and the EMEA to develop and deliver the marketing and PR strategies in the UK, negotiate budgets, assess the new market and audience… Show more Managing marketing and communications strategies in the UK for internationally renowned French trade shows.- Developing, strengthening and managing long-term relationships with global key clients, trade associations, influencers and the media across all levels of management.- Working closely with sales and clients’ marketing teams in France and the EMEA to develop and deliver the marketing and PR strategies in the UK, negotiate budgets, assess the new market and audience opportunities, create marketing materials and generate the best results for the area.The strategies developed for my clients include activities such as: . Managing leads generation . Developing partnerships and sponsorships programs with trade organisations and influencers, . Organising media planning and press relations with British media, . Contents writing and optimisations: advertorials, press releases, landing pages, emailing, adverts and leaflets, . Creating digital marketing campaigns – social media (organic and paid), emailing campaigns, SEO, online advertising, CRM (Microsoft Dynamics). Show less

- Conducting and developing a marketing strategy for the brand launch- Creating visual designs and marketing materials for various communication campaigns- Developing digital branding activities on social media- Implementing SEO strategy and updating website

London

Managing omni-channels marketing campaigns for “France Vet” and “Learning Technologies” shows. Support help on “Dentiste Expo” and “London Vet” shows.- Developed the marketing strategy of each show with the audience development plans and ensure marketing communications reflect message and event positioning.- Setup the marketing campaigns for both visitor and exhibitor engagement. Report on effectiveness and results, ensuring all elements to reach required performance criteria.-… Show more Managing omni-channels marketing campaigns for “France Vet” and “Learning Technologies” shows. Support help on “Dentiste Expo” and “London Vet” shows.- Developed the marketing strategy of each show with the audience development plans and ensure marketing communications reflect message and event positioning.- Setup the marketing campaigns for both visitor and exhibitor engagement. Report on effectiveness and results, ensuring all elements to reach required performance criteria.- Managed creative/design process for marketing material.- Keep updated the CMS to deliver the best events websites and ensure best practice to grow the visibility. Monitored, reviewed and reported website traffic to improve future online campaigns and SEO.- Planned social media strategies to improve community building, drive engagement, create interaction and brand affinity and improve the audience experience.- Managed press lists, invited press, and consistently grew and developed media relationships across all channels. Build a strong relationship with media partners.- Worked with the sales team to create sales and exhibitors campaigns, focused on both new client growth and increased client retention.- Managed marketing budgets and purchase orders.- Database management with the support for the data team. Show less

France

Internal and external communication:- Conceptualized and wrote communication tools online/offline,- Advertising creation: advertisement display, magazine, covering,- Redesigned and updated company website: user experience, content and graphic design,- Organized of internal events: team building, forum, inauguration, breakfast meetings, Sustainable Development Day, InternationalWomen’s Day, ISO14001 celebration,- Passenger information: conception, drafting and… Show more Internal and external communication:- Conceptualized and wrote communication tools online/offline,- Advertising creation: advertisement display, magazine, covering,- Redesigned and updated company website: user experience, content and graphic design,- Organized of internal events: team building, forum, inauguration, breakfast meetings, Sustainable Development Day, InternationalWomen’s Day, ISO14001 celebration,- Passenger information: conception, drafting and distribution oftimetable sheet and information display,- Managed disruptive events: mobile phone notifications, website and display information, crisis communication.Digital Marketing:- Managed social media, website, SEO,- Measured and reported performance of all digital marketing activites with google analytics assess against goals (ROI and KPIs).Brainstormed new ideas, collaborated closely with operational teams to create buy-in on marketing campaigns, programmes and plans, for the company and client demands to increase sales. Carried out events management and promotional actions, street Marketing co-ordination, digital communication (display campaign, Facebook ads), emailing campaign, new transport service launch, advertising creation and distribution.With Return on Investment in mind, analyzed campaigns and sales mix data to inform future decision making.Business partners network management: produced quarterlyreport, managed allocated budgets, prepared meetings.Call for tender responses: initial meetings participation, draftedlay-out of final documentation for the process. Show less

France - Lyon

- Developed communication strategy for the brand launch of « FASOLA »,- Co-ordinated and supervised the project,- Managed the communication team.

France - Lyon

Organisation of 30 years compagny anniversary (700 people):- Worked on event brief with the CEO, communication unit and agency,- Assisted meetings with providers,- Responsible for booking staff according to event requirements,- Liaised with event workforce and event managers,- Checked, logged and signing off staff invoices.Coordinated attendance to major trade shows involving logistical management of the stand design and build, staff attendance and… Show more Organisation of 30 years compagny anniversary (700 people):- Worked on event brief with the CEO, communication unit and agency,- Assisted meetings with providers,- Responsible for booking staff according to event requirements,- Liaised with event workforce and event managers,- Checked, logged and signing off staff invoices.Coordinated attendance to major trade shows involving logistical management of the stand design and build, staff attendance and equipment.Organisation of all external events programme: exhibitions, sponsorships, conferences, speaking opportunities, press visits, charity participation and ‘home grown’ events like the Jannuary greetings New Year of the CEO for 30th company’s anniversary around 8 cities in France.Content editing for intranet: updated the content to inform employees about relevant news and developments.Business intelligence: Worked with commercial unit to conduct research in order to recommend target clients for direct marketing communications and business development. Show less

France - Lyon

Developed, engaged and worked to create communication plans for French start-ups (Eyes Cube, Coco and Shoes, Jeannine&Suzanne): brand identity, logo, graphic charter, communication campaigns,initiation, website, packaging, advertising, street marketing.