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Words matter. I have a knack for putting them together in interesting ways that readers enjoy and search engines reward. If you need help with that, let's talk.

North Texas Specialty Physicians (NTSP) Mission Statement:NTSP is a physician-led organization committed to quality, fiscally responsible healthcare through innovation and management for the benefit of our patients and physicians.North Texas Specialty Physicians, an independent physician association, exists to support the success of more than 900 primary care and specialty physicians. NTSP provides the business services, analytics and clinical support tools that enable member physicians to maximize performance and deliver superior care to more than 15,000 patients every day.As Digital Marketing Manager, I'm responsible for building and growing the social media presence, content marketing efforts and website optimization and performance for NTSP and its partner companies.

• Managed 6 teams, 14 full-time employees responsible for corporate Content Marketing, SEO, SEM, Digital Publishing, Analytics and Social Media• Managing Editor of a highly successful corporate blog, targeting small businesses• Published fresh, original, high-quality content daily that built organic traffic to 25,000 monthly visits (and growing) in a niche B2B market• Built a subscriber base of over 60,000 (and growing) to the blog’s weekly newsletter• Built and managed a team of 20 freelance content writers, editors and production managers• Produced and published a half million social media posts for small business clients• Managed the corporate social media team for two years, overseeing all branded social media content publishing and development of corporate social media policy• Liaison with Legal Dept., IT, Sales, Operations and Executives for Digital Marketing projects

As Content Manager of Digital Media I took over a small 400-article library of consumer-oriented articles and grew it to over 16,000 highly ranking, high-traffic articles. Initially worked with an outsource vendor to purchase content and quickly replaced them by building my own team of freelance professional content writers using our own content management system. This move cut our cost-per-article to less than a third of what we were paying.In addition to managing the entire team and the SEO content strategy, I continued working hands-on with writing, editing and publishing. I spearheaded a project to move this content library to its own domain, and it tripled in traffic at its new location at Enlightenme.com.In addition, I was part of the Search Marketing team at Dex Media, providing guidance in corporate search related strategy, including content marketing, organic optimization and social media efforts for all of our web properties.Note: As of 4/30/13 SuperMedia and DexOne merged to become Dex Media

As part of the Search Marketing Services team at Dex Media, (formerly Idearc Media), I was involved in the daily process of organic search engine optimization efforts for external customers. From initial assessment to client meetings to in-depth analysis and recommendations, I had a hands-on role and functioned as a subject matter expert.

I was one of three partners who built this IT service/web design company in the Chicago area. In this position I designed, built, managed and optimized websites for our small business clients and managed all aspects of customer relationships.

Started out working on the team that managed Desktop Support services for GTE employees and ended up as Acting Manager until leaving GTE in February of 2,000.

Created the first User's Manual for ACT! software.Created various other User's Manuals.Created a customer newsletter.