• Definition, development and implementation of marketing strategies, particularly through content creation and optimization• Conception of a marketing campaign for a product launch• External communication with marketing interfaces, especially photographers, trade journals and press agencies• Creation and supervision of reference projects• Conception and implementation of product brochures, reference reports, flyers and assembly instructions• Evaluation of the relevant… Show more • Definition, development and implementation of marketing strategies, particularly through content creation and optimization• Conception of a marketing campaign for a product launch• External communication with marketing interfaces, especially photographers, trade journals and press agencies• Creation and supervision of reference projects• Conception and implementation of product brochures, reference reports, flyers and assembly instructions• Evaluation of the relevant marketing KPIs with subsequent optimization• Creation of paid ad campaigns (LinkedIn and Google/Bing)• Content maintenance and further development of the websites including SEO optimization with the tools Google Analytics and Search Console Show less

• Support and expansion of various social media channels(LinkedIn, Xing, Facebook, Instagram)• Planning and implementation ofmarketing campaigns• Content generation for the website (blog posts,videos and pictures)• Working with the Adobe Cloud (InDesign, Photoshop,Illustrator and Premiere)• Planning, execution andfollow-up of online seminars