Senior Executive with 25 years’ experience in both Strategy and Operational leadership roles in customer facing industries (Consumer Goods, Hospitality, Real Estate operations) and as Sr McKinsey Consultant leading Commercial & Marketing or General Management client work. Business leader with a commercial analytical DNA and customer oriented mindset primarily built as 'marketer' in the Consumer Goods industry, further enhanced through work across a broad range of B2B and B2B2C sectors as consultant, then as an executive in the hospitality and, most recently, in the 'destination management' sector. Experienced strategist with broad 'general management' experience built through years of serving clients as Associate Partner with McKinsey, then operating as Chief of Staff to a FTSE100 group (IHG), and finally serving as Chief Commercial and Strategy Officer to a Swiss stock exchange listed group, ODH. These past experiences very much shaped the leader I am today: * I thrive in roles that require innovative and strategic thinking but also pragmatism to ensure maximum impact: a business focus and an 'execution mindset'. * I aim to be an inspiring leader to my teams and a genuine team player with my peers: I believe in collaborative problem-solving and constructive challenge, in individual empowerment and collective achievements.Key industry experiences:Consumer goods, Hospitality, Real Estate & destination managementAs consultant: Consumer Goods (incl, Luxury Goods), PharmaMain areas of expertise:Corporate / portfolio StrategyGrowth strategyBusiness developmentBusiness planningCommercial transformation Capability building, organization design, New teams / new functions / new operating model set-up Brand and customer strategy Multi channel marketing strategies: digital as non digitalInsight led marketing & commercial strategy developmentCustomer value proposition development (B2C and B2B2C); new product developmentCustomer experience, customer journey optimization Customer acquisition and retentionLoyalty programs management and development Cross-functional agenda design and deliveryTop team alignment