Marion Vardan Email & Phone Number

Rueil-Malmaison, Île-De-France, France

Neuilly-Sur-Seine, Île-De-France, France

Responsible for training and skills development#animation #pedagogy #organizationDigital training manager for the vaccines portfolio. Responsible for create and deploy a new concept of training called « Blended Learning » for products launches. Accountable for improve sales reps training to competitors and to consumers objections.>> Improved sales reps annual testing results by 7% (averages between 97,5% and 99% depending on products)>> Created a full digital training plan for GSK France>> Trained sales reps in face to face for on-going training>> Demonstrated confidence and focus during periods of high volume or unexpected events to keep the job delivered on time and under budget>> Developed and implemented annual digital training plans in response of the analysis of sales reps development needs

#userexperience #deepunderstandingoncustomers’needs #annualbrandplan #transversalityBrand manager of a portfolio with 15 brands, 900K CAD annual budget, and a turnover of 95M CAD. Responsible to drive the transition to a digital marketing without face to face visit for two major products including the 4th product of the company in terms of turnover. >> Developed value-added services to consumers in line with their needs and market opportunitites such as WEBINAR>> Increased the email conversion rate of products campaings by more than 50% (Open-rates : 27% ; Click-rates : 8%)>> Designed and rolled out digital strategies for products>> Managed marketing projects with special attention to content and design of marketing assets>> Ensured projects come in on time and under budget>> Worked with digital marketing team to design a web portal for healthcare profesionnals>> Managed the email’s call to actions (CTA) to drive traffic to the website>> Tracked and measured the effectivness of content using asset specific KPIs and metrics>> Decreased parallele trends from 20% to less than 5% by monitoring stocks and pharmaceutical wholesalers>> Developed and executed multi-channel brand plans in line with business objectives and market challenges>> Analyzed and sized any external growth opportunities and picked the right moment to exploit them (patient education program for example)>> Established business objectives and forecasts (market share, turnover, generic market penetration, salies-in, sales-out)

#juniordigitalchampion #projectscoordination #proactivenessIdentified as a junior digital championBrand manager as a trainee for 6 months, then brand manager for a 6 months contract (maternal leave). Worked on 7 differents products with diverse problematics including 2 products launches and the first growth driver of the company. >> Defined products positionning and key messages>> Collected and analyzed feedbacks on successfull campaigns>> Designed e-detailings and website pages to support sales reps activities of GSK France>> Created and deployed marketing tools such as one-to-one emails, one-to-many emails, infographics, newsletters and videos in support of business objectives>> Proved capatibility in coordinating multiple projects while working within thin deadlines

RESEARCH ENGINEER INTERNSHIPIdentification of environmental and genetic factors implicated in bacterial virulence of ETEC (transcriptional regulators)

Métabolisme et virulence chez Streptococcus agalactiae : Etude de CcpA, régulateur transcriptionnel majeur de la répression catabolique

Master Of Business Administration (Mba), Marketing Et Biotechnologies, Major De Promotion

Marketing et Biotechnologies Thèse professionnelle sur le multicanal : « Dans un contexte où le professionnel de santé est de moins en.

Formation De Formateur, En Cours D'Obtention

Activities and Societies: Cycle certifiant de Formation de formateur : Formation certifiante en présentiel de 11 jours (77h) + modules à.

Master Infectiologie Cellulaire Et Moléculaire, Vaccinologie Et Anticorps Thérapeutiques

- Maladies infectieuses et Santé Publique - Interactions Hôte-pathogènes - Immunité des Muqueuses - Pilotage de la Réponse Immunitaire.

Licence De Biologie, Mention Biochimie