Como Brandformance Digital Strategist, ayudo a marcas a conectar con sus audiencias mediante estrategias de contenido que construyen branding y logran resultados medibles (performance). Además, comprendo cómo la evolución de la IA ha cambiado los algoritmos, permitiéndome desarrollar estrategias adaptadas que aseguren resultados efectivos. Mi misión es guiar a las marcas en su adaptación al entorno digital actual, impulsando una mentalidad de crecimiento para lograr éxito y resiliencia en un mercado competitivo.

I led the content department for Latin America and the Caribbean.• Developed and optimized Brandformance and Social Commerce strategies that supported the company’s Direct to Consumer (DTC) model, focusing on achieving key sales KPIs. Integrated brand-building and performance-driven content to drive both engagement and sales growth across diverse regional markets.• Led Samsung’s regional affiliate marketing program (Shopmaster), overseeing implementation and management across LATAM and Caribbean, ensuring alignment with commercial objectives and maximizing effectiveness through data-driven tactics.• Managed a cross-regional team of 12, coordinating with suppliers and agencies to streamline operations. Directed the content team by analyzing consumer behavior in LATAM & Caribbean, translating insights into sales-focused strategies.• Leveraged data analysis to refine digital marketing strategies, achieving high engagement rates and boosting sales performance.• Controlled advertising budgets by country, tailoring audience segmentation based on age, interests, and regional preferences. Conducted daily performance analysis to optimize budget allocation and enhance campaign efficiency.• Managed budgets to develop and execute data-driven marketing strategies, adjusting tactics based on real-time metrics to meet objectives and maximize engagement and ROI.Report to: Regional Digital Director

Creative content agency specializing in digital content strategy and production, I focused on developing engaging content that strengthened brand presence and enhanced audience interaction across various digital platforms.We crafted branding-oriented (awareness) content for brands like Casa Bruja, Lela's Fried Chicken, Bonlac, Dockers, Aló Seguro, Nestlé, and many others. Our focus on branding strategies allowed these brands to build strong connections with their audiences and achieve greater digital visibility.

• Led advertising agencies in the development of organic and paid content fully aligned with business objectives. Adapted campaigns for various social media platforms to effectively connect with digital audiences and exceed commercial goals.• Supervised brand ambassador strategies, analyzing reach and engagement to maximize impact. Ensured ambassador activities aligned seamlessly with business objectives, amplifying the brand’s message and strengthening market presence.• Managed the agency overseeing community management on social media platforms, implementing a communication strategy that resonated with audiences while generating valuable insights. These data-driven insights enabled the creation of more precise content strategies tailored to community interests and behaviors.Report to: Communications Director

In response to the challenges generated by the pandemic, I co-founded Reciclaje to Go, a service created to solve the difficulty of managing recycling from home by providing convenient collection and distribution to recycling centers.We also established a supply network for entrepreneurs reliant on recycled materials, such as bottles, enabling access to essential inputs and supporting sustainable, circular projects.Additionally, I led the communication strategy with the objective of expanding our customer base, successfully achieving significant growth in our clientele.

• Led strategic pitches that not only secured high-profile clients but also significantly expanded the agency's portfolio, strengthening market presence and enhancing brand reputation.• Directed high-performance multidisciplinary teams, ensuring each project adhered to the highest quality standards while maximizing profitability and delivering strong commercial results.• Collaborated with my team to translate marketing objectives into innovative, data-driven strategies that generated measurable outcomes, driving growth and visibility for multiple brands in competitive markets.Report to: CEOBrands: New Balance, Argos, Arrocha, Super 99, Más Móvil, C&W Business, Max Factor, Cover Girl, Sally Hansen, Panama Ports Company, Mailboxes Etc., Hospital San Fernando, Fila Latam, Ovnicom, Balboa Academy, Panasonic, FEPAFUT, LPF, The Coffee Bean, Casa Esperanza, Credicorp Bank.

• Managed client relations by providing solutions based on digital strategy with a strong focus on measurable results.• Proactively developed proposals tailored to enhance client performance and align with business goals.• Oversaw and reviewed digital strategy alongside the strategic team to ensure effective execution and goal alignment.• Led and supervised operational and creative meetings with cross-functional teams, ensuring seamless collaboration and strategic alignment.• Directed and managed Copywriting and Design teams, ensuring high-quality, consistent content delivery.• Planned and executed comprehensive digital strategies, driving engagement and achieving key performance metrics.Report to: CEOBrands: Panama Ports Company, Botánica, Clínica Hospital San Fernando, Rock Burger, FEPAFUT, New Balance.

Report to: CEO • Managed the social media Team, ensuring high-quality communication and project delivery.• Led the development, execution, and management of social media campaigns and strategies.• Analyzed and reported on campaign effectiveness to maximize results.• Provided benchmarks and analyzed data to guide company-wide decision-making and achieve commercial campaign targets.• Tracked, measured, and evaluated initiatives to report on social media ROI.• Addressed problem-solving and crisis management efficiently.Brands: SAB Miller (now AB InBev), Cervecería Nacional (Atlas, Atlas Golden Light, Balboa, Balboa ICE, Miller Genuine Draft, Miller Lite, Malta Vigor, Pepsi, Crush, Squirt, Canada Dry), Grupo Melo (Alimentos Melo, Pio Pio, Bredos, Panizzi, Isuzu), and Huawei.

• Developed and managed the company's social media profiles and presence.• Created engaging and shareable content tailored for various social networks.• Monitored and participated in relevant social discussions to enhance engagement.• Executed and managed social promotions and campaigns, tracking their performance.• Collaborated with marketers and content creators to distribute educational and entertaining content that supports marketing objectives.• Identified and explored new social networks to engage target audiences.• Contributed to strategy planning and provided creative input.Brands: Sab Miller (now AB InBev), Cervecería Nacional (Balboa, Miller Lite, Grolsch, Miller Genuine Draft).

- Plan, execute, control and finalize marketing projects/promotions according to strict deadlines and within budget.- Estimate the resources and participants needed to achieve project goals.- Draft and submit budget proposals, and recommend subsequent budget changes where necessary.- Delegate tasks and responsibilities to appropriate personnel.- Supervise contractors, and influence them to take positive action and accountability for their assigned work.- Track project milestones and deliverables.Brands: Microsoft, Dell, Intel, Trend Micro, Oracle and others.