Reporting directly to the Sales Director I was responsible for several of the company’s accounts, such as: El Corte Inglês, Intermarché, Auchan, Lidl, ALDI, Dia and E’Leclerc.• Planning, definition and implementation of the Sales and Marketing strategy in the accounts under my responsibility• Negotiation and management of the annual supply contracts, budgets, consumer promotions and promotional spaces• Analyzes of the goods distribution, stocks, listing, sales, profit (P&L) and defining strategies to maximize results • Management and follow-up of all business areas, regarding the entire business process (financial, logistical and administrative)

Reporting directly to the Sales Director, I managed several of the company’s account’s, such as: Sonae, Jerónimo Martins, Toys R'Us, El Corte Inglês, Makro, Staples and Intermarche (I also had co-responsibility in managing Auchan, E'Leclerc and some of the Traditional Trade Channel clients).During this 5 year period, and due to the positive results achieved year after year, my responsibility increased from an initial 17% to 56% of the company’s annual net sales in Portugal.• Planing, definition and implementation of the Sales and Marketing strategy in the accounts under my responsibility• Negotiation and management of the annual supply contracts, budgets, consumer promotions and promotional spaces• Analyzes of the goods distribution, stock's, listing, sales, profit and defining strategies to maximize results • Management and follow-up of all business areas, regarding the entire business process (financial, logistical and administrative)Key achievements:• I obtained in the last 3 years, maintaining the level of investments in %, a sales increase of 1% in 2012, 29% in 2011 and 10% in 2010• I managed all financial analysis processes regarding the accounts under my responsibility• I increased the distribution and the listing of products in the accounts under my responsibility, reducing the level of carryover in % • I contributed significantly to the market leadership, achieved in 2011 by Hasbro (for the 1st time in Portugal)

Reporting directly to the Sales Director, I was responsible for the south region of Portugal for the Organized Trade Channel (Hypermarket’s, Supermarket’s and Cash & Carry’s), leading and coordinating a team of 4 Account's.• Planning, definicion and implementation of the sales and marketing strategy, in the area under my responsibility• Negotiation and management of budgets, consumer promotions, promotional spaces and all point of sale materials• Analysis of the distribution of key brands/products, stocks, listings, sales, profit and defining strategies to maximize results• Development, control and coach “on the job” the sales teamKey achievements:• I obtained, with less investment in %, a sales increase of 12% in 2006 and of 15% in 1st half of 2007• I increased the distribution and Market Share in the area under my responsibility

Reporting directly to the Sales Director, I was responsible for all Distributors and points of sale of Traditional Trade Channel for the central region of Portugal, leading and coordinating a team of 4 Vendor’s• Implementation of the sales and marketing strategy in the area under my responsibility• Negotiation with Distributors; management of budgets, promotions to the consumer and point of sale materials• Analysis of product distribution, stocks, sales, profit and defining strategies to maximize results• Development, control and coach “on the job” the sales teamKey achievements:• I achieved the highest growth in a sales manegement area in 2004 (+35%) and in 2005 (+21%)• I created and led the sales team with the higher productivity of the company, with coaching "on the job"

Reporting directly to the Sales Supervisor Traditional Trade Channel, I was responsible for creating and building's Sales routing• Sell and promote the company’s products and brands