Over 20 years ago, Mario embarked on his journey through the vast world of technology and advertising, merging two spheres that, at the time, seemed distant. With an innovative vision and an insatiable passion for the digital world, he quickly became a pioneer, advising leading advertising agencies in Chile on their digital transformation. Mario didn't just help these agencies adapt; he was the catalyst for change that led them to embrace a future dominated by digital.His career led him to executive positions in both regional and international telecommunications companies, where his ability to foresee trends and transform ideas into successful strategies left an indelible mark. He also shared his extensive knowledge as a professor at the country’s top universities, shaping the next generation of leaders in digital marketing and technology.Mario didn’t just impact the academic and corporate spheres; he also made a significant mark in the entertainment world. As a former executive at Canal 13, Chile’s leading broadcasting company, he developed over 40 digital projects that transformed how brands connect with their audiences, helping to maximize the impact of their campaigns.Over time, Mario also established himself as @MacGenio, becoming an influential figure in technology and media. As a columnist, influencer, and speaker, he has captivated thousands, making complex concepts clear and bringing technology closer to everyone.But the story doesn’t end there. Today, in addition to running his own company, MacGenio.com, Mario has taken on an even more influential role as the Digital Culture and Technology Ambassador at CNN Chile. In this position, he leads pioneering projects that have opened new audiences for CNN Chile, driving significant cultural change within the organization. Mario is guiding CNN Chile into a new era, where innovation and digitalization are not just embraced but are at the heart of its evolution.Mario is not only an expert in his field but also a natural leader and motivator, capable of inspiring and guiding teams toward success with strategic vision and a deep understanding of technology and marketing. His story is one of constant evolution, taking digital culture and technology to new heights and showing that the combination of experience, passion, and vision can transform entire industries.