Drive revenue growth for world-leading Apparel brands, delivering data-driven digital marketing strategies. Lead and Collaborate with cross-functional teams to develop and execute media plans tailored to client objectives. Identify growth opportunities by leveraging Google’s suite of advertising and technology products.Serve as a trusted advisor to C-level stakeholders, ensuring alignment with business goals.

As a Strategy and Operations Lead for GCS EMEA Go-To-Market, I work closely with the sales leadership team to guide their strategic focus areas and lead projects to drive revenue growth and productivity.- Program management of Joint Business Plan’s cross-functional workstream.- Owned and Led Sales Enablement initiatives.- Collaborated in high visibility internal projects resulting in the launch of internal features, tools and processes.

Advising Google Marketing on effective media strategies - part of the GCAS team, based in EMEA. Rotation during Q4 2020.

Working in the only agency pod for the PT market, handling both traditional media and digital agencies. Clients comprise both global brands and local pure players. Developed agency’s offers to clients, ensuring 3 way goals were met. Managing a portfolio of about XX clients w/ avg. value of $XXM/year. Growth of ~ XX% YoY 2019 compared to XX% YoY 2018.Top verticals: CPG, Retail (O&O), Finance

Working in the Google Marketing Solutions team, performing the role of a strategic consultant, with a wide variety of companies. Various business models, committed to find the optimal advertising solution for each client. My tasks involve to deeply understand client's businesses, and partner as an accelerator to growth.

Main tasks concerning Campaign Management and Account Management. - Managing two of the biggest clients for agency and traffic (facebook and adwords) business units, translating the client's needs into actionable strategies and projects. Continuous improvement and quality score optimizations in all the Adwords accounts - monthly budgets around € 30 k . -Implementation & Control of Adwords Campaigns (Search and Display) - mostly CPA campaigns, with ROI's averaging consistently… Show more Main tasks concerning Campaign Management and Account Management. - Managing two of the biggest clients for agency and traffic (facebook and adwords) business units, translating the client's needs into actionable strategies and projects. Continuous improvement and quality score optimizations in all the Adwords accounts - monthly budgets around € 30 k . -Implementation & Control of Adwords Campaigns (Search and Display) - mostly CPA campaigns, with ROI's averaging consistently above 40%, in 8 countries. - Coordinating a team of 4: designer, Jr campaign manager, bus. dev, copywriter. Show less

HairCare Category - Fructis & Ultra Suave (Ultra Doux) brands360 º Tasks with responsibilities such as:- Activation and POS materials development; - Performance reports and analysis on main KPI's and distribution channels; - New Product Launches strategy assistance;- Omnichannel presence (from ATL channels such as TV, Press,... to BTL such as Digital, Outdoors,...);- Sales and KAM support;- Digital, Media, Communication & PR agencies coordination;- Local… Show more HairCare Category - Fructis & Ultra Suave (Ultra Doux) brands360 º Tasks with responsibilities such as:- Activation and POS materials development; - Performance reports and analysis on main KPI's and distribution channels; - New Product Launches strategy assistance;- Omnichannel presence (from ATL channels such as TV, Press,... to BTL such as Digital, Outdoors,...);- Sales and KAM support;- Digital, Media, Communication & PR agencies coordination;- Local adaptation of international materials (including TVC, Product Packaging,...) - Assisted in planning, implementing and evaluating the effectiveness of the marketing plan;- Other stakeholders relations, such as Higher Management, Plants, Digital, Consumer Insights, Trade, Financial, DMI (international);and many other exciting tasks Achievements: - Actively contributed to Ultra Suave brand achieving 14,9 % market share P13'2016 (evol +12,9%) #2 brand in haircare category PT. - Actively contributed to Ultra Suave brand achieving 16,5 % market share P1'2017 (evol +21,1%) #2 brand in haircare category PT. Show less

- Analysis of the digital presence of a selection of premium clients (approx. 120 in a couple of months)Achievement: Conducted and assisted in implementing, with the national sales team and marketing manager, a project to improve the digital performance of L'Oréal Professionnel's & Kérastase clients with 3 main areas of focus: Social Media Marketing, Search Engine Marketing and Website.

Joined a team that was launching a new business unit for the group - Marcage Distribution - aimed at the African market. - Reached and helped negotiations with more than 10 product suppliers, to create a product portfolio with several different categories, such as coffee, conserves and rice. - Supported the commercial team operating in Africa, in Ghana, Nigeria and Mozambique with product catalogs, pricing and materials

Tasks concerning- Content Management (social media and website) and e-mail marketing. Content creation for newsletters with over 50k contacts, in 3 different continents (English).- Analytic tasks such as evaluation reports and performance optimization - relevant kpis

semi-pro player, sponsored by major hardware brands. Travelled through Portugal and England competing with great results and a large fan base.

Content Writter - English esports website with 40K monthly visits. I wrote apprx. 25 english articles.