Marios Tirkides Email and Phone Number
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An agile and adaptable business leader fueled by a deep passion for making a positive impact and leaving a lasting legacy. With a focus on authentic, values-driven leadership, I prioritize positivity, empathy, diversity, and growth.As a global citizen with over 20 years of experience across eight diverse markets, I have successfully navigated complex environments in Europe, the USA, Russia, the Middle East and Africa. My career journey has primarily been with industry leaders like Colgate Palmolive and, most recently, Perfetti Van Melle.I am recognized for my proven ability to drive sustainable, profitable growth in challenging markets by building and leading high-performance, diverse teams, implementing innovative strategies, and simplifying complexity to foster growth. My leadership style is characterized by passion, unwavering integrity, collaborative spirit, calmness under pressure, and a relentless commitment to excellence.Personally passionate about animal welfare, human rights and the environment.
Zielinski & Rozen
View- Website:
- zielinskiandrozen.com
- Employees:
- 80
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Chief Commercial Officer (Cco)Zielinski & RozenDubai, Ae
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Marketing, Trade Marketing, Ecommerce & Rgm Director Middle East & Africa, DubaiPerfetti Van Melle May 2022 - PresentSchiphol Oost, Amsterdam, NlLeading the 4 Functions across the region (30+ countries) with a team of 10 people:- Achieved 30% growth 2Y in a row- Built e-Com to represent 6% of Sales- Delivered $11M bottom line over 2Y via RGM- Transformed media campaigns by leveraging trends and brand insights for enhanced targeting & precision- Set up the initial measurement & tracking tools for Perfect Store -
Regional Business Director Sub Saharan AfricaPerfetti Van Melle Jan 2020 - May 2022Schiphol Oost, Amsterdam, NlRan Sales and Marketing for Sub Saharan Africa, 17 countries in total, leading multiple marketing campaigns per year, key customer-related projects and numerous sales activities in the complicated and unstructured Africa Traditional Trade environment:- Maintained flat performance in SSA during COVID, outperforming the rest of the business by 22%- Delivered over 10 points improvement to the bottom line through price/size optimization and strategic sourcing initiatives
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Marketing Director And Ecommerce Director MenapPerfetti Van Melle Jul 2018 - Dec 2019Schiphol Oost, Amsterdam, NlDeveloped & led all brand activities (Mentos, Chupa Chups, Smint, Fruit-tella) aimed at delivering the market share targets as well as Sales and Profit targets:- Led and delivered the best results of any new product launch in the last 5 years, adding 250bps incremental market share- Successfully transitioned a multi million dollar business to an outside contractor without business disruption
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Marketing Director North Africa Middle East & French Overseas Territories HubColgate-Palmolive Sep 2014 - May 2018New York, New York, UsLed Marketing for a highly complex hub comprising 30 countries (Gulf/Saudi, Israel, Lebanon, Jordan, Morocco, French Caribbean). Major brands managed: Colgate, Palmolive, Meridol, Elmex, Sanex, Protex, SpeedStick, Ajax, Soupline:- Grew oral care market share in 80% of the weight of the markets, outperforming all competitors- Achieved $5MM in media savings, leading the Division in efficiency gains- Led change management and establishment of the Hub, driving team structures, processes and R&R- Boosted Colgate equity by +3pts in Saudi Arabia, our most critical and challenging market, while key competitors declined -
Marketing Director Gulf & SaudiColgate-Palmolive Sep 2012 - Aug 2014New York, New York, UsLed the marketing team to deliver faster growth than the market, reversing a 3-year declining market share trend in the oral care business.
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Associate Director Consumer Innovation Centre Eurasia - Personal CareColgate-Palmolive Sep 2007 - Aug 2012New York, New York, UsLed new product development and advertising campaigns for Personal Care (Palmolive, SpeedStick brands) for Eurasia (Russia, Ukraine, Turkey, CIS countries):- Led a thorough & structured innovation process which delivered a 70% success rate leading to the most solid 3Y new product pipeline the region had ever experienced
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Marketing Manager Oral Care Europe & South PacificColgate-Palmolive Sep 2004 - Sep 2007New York, New York, UsLed the European Division Oral Care (Colgate Brand) central function of strategy, implementation support and coordination for all 28 European subsidiaries.
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Group Product Manager Toothpaste And At Home Whitening Colgate FranceColgate-Palmolive Apr 2004 - Sep 2004New York, New York, UsCompetitive Analysis, 5P plans, PR programs, market share and sales growth
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Product Manager Toothpaste Colgate UsaColgate-Palmolive Sep 2003 - Apr 2004New York, New York, UsProduct Development, Planning and Implementation of support plans, market share and sales growth
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Group Product Manager Oral Care Colgate GreeceColgate-Palmolive Jan 1999 - Aug 2003New York, New York, UsImplemented award-winning marketing plans and successfully led the team to achieve record market shares (40%) after years of stagnation at 35%
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AuditorPricewaterhousecoopers May 1997 - Dec 1998Auditing and Financial Services
Marios Tirkides Skills
Marios Tirkides Education Details
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The University Of ManchesterMarketing -
University Of LeedsAccounting And Finance
Frequently Asked Questions about Marios Tirkides
What company does Marios Tirkides work for?
Marios Tirkides works for Zielinski & Rozen
What is Marios Tirkides's role at the current company?
Marios Tirkides's current role is Chief Commercial Officer (CCO).
What is Marios Tirkides's email address?
Marios Tirkides's email address is mt****@****hoo.com
What schools did Marios Tirkides attend?
Marios Tirkides attended The University Of Manchester, University Of Leeds.
What are some of Marios Tirkides's interests?
Marios Tirkides has interest in Human Rights, Animal Welfare, Children, Environment.
What skills is Marios Tirkides known for?
Marios Tirkides has skills like Shopper Marketing, Fmcg, Trade Marketing, Customer Insight, Brand Equity, Consumer Products, Brand Management, Marketing Management, Consumer Insight, Marketing Strategy, Marketing Research, International Marketing.
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