Mari Östman Email & Phone Number

Karkkila, Uusimaa, Finland

Vantaa, Southern Finland, Finland

Espoo

Responsible for marketing activities in Europe & North Africa.• Planning and executing marketing activities in Europe and North Africa region• Yearly marketing planning• E-newsletters (Click Dimensions)• CRM updates (Dynamics)• Activity follow-up and measurement• Co-operation with sales in Finland and other countries• Yearly budget plan and action specific budgeting • Event organizing from tradeshows to smaller scale seminars around the market area• Follow-up of KPI’s• Updating website• Analytical business information follow-up with BI-program (Power BI)

Finland

• Internal communication• E-newsletters• Website development and up-dates• Intranet updates• Marketing material planning• SEO• SEM• Contenct providing

Finland

• Multi-channel marketing communication in general.• Preparing marketing plan for company management and several different marketing plans for suppliers.• Execution and follow-up of the plans.• Yearly budget plan and action specific budgeting, budget allocation to the branches. • Quarter invoicing.• Selecting campaign products and product pricing.• Brand advertising.• Updating and developing web and intranet pages.• Web analytic follow-up.• E-newsletters and program training.• Media and freelancer co-operation.• Coordinating local events.• Internal communication.

Finland

• B2C marketing planning together with marketing manager.• Website development and updates.• Responsible for coordinating Scandic web renewal project in Finland.• Web Analytic follow-up.• E-newsletters, production and training.• Media, Advertising and Digital agency connections.• Coordinating marketing material production.• Responsible for press contacts (sports and film).• Finland’s contact person for program planning.• Coordinating customer magazine production and content producing.• Budget follow-up.• Coordinating promotional gifts.E-marketing played a remarkable role in company’s strategy and developing a web based subscription channel together with web agency was a great part of my work.

Finland

• Coordinating large web projects for a great international customer.• Coordinating and guiding the production with graphic designers, copy writers and coders.• Production scheduling.• Offer calculation.• Contact person between production team and customer.

Finland

• Producing marketing materials independently and together with ad agency.• Participating in marketing planning and choosing media channels.• Coordinating all marketing materials.• Press contacts with professional magazines.• Developing and updating web and intranet pages.• Responsible for coordinating Scandic web renewal project in Finland.• Budget follow-up.• Event organizing.• Internal communication.• Media and Advertising agency connections.• Contacts with company’s branches in Finland and Head Quarter in Sweden.I was the only full-time marketing person in Finland so the job description was wide and responsible.

Finland

• Participating in planning and organizing of international education projects.• Administrational work for education projects.• Contacts with international project partners.• Writing funding applications together with international project manager.• Event and project meeting organizing.• Assisting students in international education project.• General administrative work for students

Florence Area, Italy

• Organizing a world conference on biomass in Rome.• Contacts with international conference participants and key note speakers.• Press relations and press releases.• Marketing communications.• Project follow-up.• General conference organizing work.Working languages were English and Italian.

Digital Marketing Professional

Education record

A 6 month programme aiming to mould the student into a Digital Marketing Professional; consisting of: - Marketing automation - Media.

Fm, Organizational Communication

Art History

Art History

Exchange student