As we all know, the pandemic has brought significant challenges and changes to our lives, especially in business. However, during this difficult time, my team and I saw an opportunity to create something new and exciting. We decided to start Florist Marketplace Inc. from scratch, and with hard work, dedication, and a focus on user experience and design, we managed to become the best-rated Florist in CA and rank 1st on Google search.Our journey began by identifying a gap in the market for a particular service in the florist industry. We conducted extensive research to understand the target audience and their needs. We developed a unique value proposition, which set us apart from our competitors. We knew that we had to create a user-friendly and aesthetically pleasing website to showcase our unique design brand, which would ultimately drive traffic and conversions.We focused heavily on user experience design, ensuring that our website was easy to navigate and visually appealing. We conducted user testing to ensure our website was intuitive, emphasizing simplicity and ease of use. We also emphasized aesthetics significantly, ensuring the website looked great and cohesive with our brand identity. We also leveraged search engine optimization (SEO) strategies to rank higher on Google search results. We developed a content strategy to create engaging and informative blog posts that provided value to our target audience. We also optimized our website for keywords relevant to our industry, which ultimately helped us rank higher in search results. Our hard work paid off, and we quickly became top-rated florists. Our focus on user experience and design has driven significant traffic and conversions to our website, which has helped us grow our business during the pandemic. In summary, starting a company from scratch during the pandemic was challenging. Still, our focus on user experience and design has helped us become one of the best-rated florist in the country.

I was the Lead of all of Impac’s website redesigns 3 times in 8 years to help drive meaningful improvements to website performance, engagement, and improve conversion.I helped manage the planning and execution of digital projects, including all website properties and email communications, by working directly with the creative team in Marketing, various department managers, and IT to ensure corporate brand consistency is fully executed.Conduct user A/B testing and debugging to ensure flawless functionality and design performance to help drive measurable engagement and improve user interaction.I design interactive proofs-of-concept and rapid prototypes, wireframes, sitemaps,workflow diagrams, the user interface for multi-channel websites, microsites, landing pages,email, and social media for marketing initiatives.I created the visual design and helped launch iPrice Boker App.I acquired and led the deployment and training of ClickDimensions marketing automationsoftware solution for MS Dynamics 365.

I designed website pages, creative ads, and landing pages for companies & clients.Produced weekly news videos of CAPTV, integrated on webpages, and streamed live.Required, setup, and managed the content and the production process from copy to filming on green-screen live-action, staging, editing, and generating CG elements.

Front-end web designer optimizing the User Experience through flexible design concepts and capabilities that drive digital transformation in greater customer engagement and satisfaction.

Created and produced commercial videos. Redesigned the main e-commerce website and created custom graphical elements for all Proaxis’ e-commerce websites and subsidiaries.I created and produced Infomercial YouTube videos- overseeing production andpost-production- they saw a 50% cost reduction by eliminating outsource.