-Building and executing global launch strategy, including Marketing, PR, CRM & Social Media brand activations-Social media management & content planning, resulting in a 260% growth in channel audience -Creating & analyzing targeted advertising (Meta AdManager)-Graphic design concept execution - print/digital materials for hotel’s promotion online and on-site -Press and influencer management, building partnerships with major industry experts, including international journalists, travel influencers, awarded chefs and photographers, travel agents, hotel affiliates teams (Design Hotels, Marriott Bonvoy, Luxury Escapes & more)-Client and customer CRM email development & analysis, creation and segmentation of CRM database -Website design and UI on capkaroso.com-Event orchestration & coordination — Further East 2022, 2023-Design of global award submissions: copywriting, video creation, resulting in 8 nominations and 5 wins (AHEAD, National Geographic Travel, Travel + Leisure, Luxury Travel Gold List)-Close cooperation and coordination of global brand strategy implementation within on-site team of 150 people in Paris, Bali and Sumba